As a Fashion Business Management student, I bring a unique blend of business acumen and creative insight, perfectly suited for the digital marketing landscape. Experienced in creating engaging campaigns that promote sustainability and fashion initiatives, I utilize digital tools to enhance brand visibility, analyze performance metrics, and drive customer engagement. My academic background has equipped me with both technical and strategic skills, enabling me to contribute to impactful marketing strategies with a focus on the evolving retail industry. I have collaborated with fashion brands, managed social media and influencer outreach, and developed digital campaigns across Instagram, TikTok, and email to promote sustainability initiatives and drive engagement.

As a Fashion Business Management student, I bring a unique blend of business acumen and creative insight, perfectly suited for the digital marketing landscape. Experienced in creating engaging campaigns that promote sustainability and fashion initiatives, I utilize digital tools to enhance brand visibility, analyze performance metrics, and drive customer engagement. My academic background has equipped me with both technical and strategic skills, enabling me to contribute to impactful marketing strategies with a focus on the evolving retail industry. I have collaborated with fashion brands, managed social media and influencer outreach, and developed digital campaigns across Instagram, TikTok, and email to promote sustainability initiatives and drive engagement.

Available to hire

As a Fashion Business Management student, I bring a unique blend of business acumen and creative insight, perfectly suited for the digital marketing landscape. Experienced in creating engaging campaigns that promote sustainability and fashion initiatives, I utilize digital tools to enhance brand visibility, analyze performance metrics, and drive customer engagement.

My academic background has equipped me with both technical and strategic skills, enabling me to contribute to impactful marketing strategies with a focus on the evolving retail industry. I have collaborated with fashion brands, managed social media and influencer outreach, and developed digital campaigns across Instagram, TikTok, and email to promote sustainability initiatives and drive engagement.

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Language

English
Fluent
Bengali
Fluent

Work Experience

Client Service Associate at Gravity Pope
June 1, 2025 - August 1, 2025
Drove sales through consultative customer service, product recommendations, and upselling to support revenue goals. Managed consignments intake and inventory tracking; researched comparable listings to set competitive pricing strategies. Created and posted daily Instagram content (including Reels) to promote inventory and increase engagement. Managed social media activity by responding to DMs/comments and maintaining consistent brand messaging. Processed online orders and coordinated with coworkers to maintain inventory and merchandise organization. Demonstrated strong visual merchandising to present diverse brands cohesively.
Marketing / Digital Marketing Assistant at Portfolio Project (University Collaboration)
April 1, 2023 - September 1, 2024
Developed and executed digital marketing campaigns across Instagram, TikTok, and email; managed product listings and promotional strategies on Shopify. Produced visuals for seasonal launches to drive brand consistency and audience growth. Built and maintained a client-focused environment by achieving sales targets and delivering excellent customer service. Created engaging Instagram content, including Reels, to promote inventory and increase engagement. Collaborated on a research project with a professor exploring environmental impacts of tumble dryer use and designed sustainability-focused campaigns; managed Instagram account and analyzed KPIs; maintained inventory and merchandise organization.
Marketing & Social Media Coordinator at Okaki Boutique
June 1, 2025 - August 1, 2025
Developed and executed digital marketing campaigns across Instagram, TikTok, and email. Managed product listings and promotions strategies on Shopify. Produced visually compelling assets for seasonal launches, driving brand consistency and audience growth.
Research Assistant at University of Alberta
April 1, 2023 - September 1, 2024
Collaborated with a professor to research the environmental impacts of tumble dryer reuse; designed and executed digital marketing campaigns to promote sustainability initiatives; managed the organization’s Instagram account, creating content and analyzing KPIs; established and maintained a loyal client base by fostering strong relationships and delivering excellent customer service.

Education

Bachelor of Science in Fashion Business Management at University of Alberta
January 11, 2030 - May 1, 2025
Bachelor of Science in Fashion Business Management at University of Alberta
January 11, 2030 - May 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Education, Software & Internet, Media & Entertainment, Professional Services