Raisa Hoq
As a Fashion Business Management student, I bring a unique blend of business acumen and creative insight, perfectly suited for the digital marketing landscape.
About
As a Fashion Business Management student, I bring a unique blend of business acumen and creative insight, perfectly suited for the digital marketing landscape. Experienced in creating engaging campaigns that promote sustainability and fashion initiatives, I utilize digital tools to enhance brand visibility, analyze performance metrics, and drive customer engagement.
My academic background has equipped me with both technical and strategic skills, enabling me to contribute to impactful marketing strategies with a focus on the evolving retail industry. I have collaborated with fashion brands, managed social media and influencer outreach, and developed digital campaigns across Instagram, TikTok, and email to promote sustainability initiatives and drive engagement.
- 1 year's experience
- Joined April 2026
Skills· 8
Languages
- EnglishFluent
- BengaliFluent
Industry experience
- Retail
- Consumer Goods
- Education
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Developed and executed digital marketing campaigns across Instagram, TikTok, and email. Managed product listings and promotions strategies on Shopify. Produced visually compelling assets for seasonal launches, driving brand consistency and audience growth.
Drove sales through consultative customer service, product recommendations, and upselling to support revenue goals. Managed consignments intake and inventory tracking; researched comparable listings to set competitive pricing strategies. Created and posted daily Instagram content (including Reels) to promote inventory and increase engagement. Managed social media activity by responding to DMs/comments and maintaining consistent brand messaging. Processed online orders and coordinated with coworkers to maintain inventory and merchandise organization. Demonstrated strong visual merchandising to present diverse brands cohesively.
Collaborated with a professor to research the environmental impacts of tumble dryer reuse; designed and executed digital marketing campaigns to promote sustainability initiatives; managed the organization’s Instagram account, creating content and analyzing KPIs; established and maintained a loyal client base by fostering strong relationships and delivering excellent customer service.
Education
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