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I’m a Creative Designer & Art Director with a track record of shaping and executing premium brand experiences across beauty, lifestyle and wellness. I bring extensive expertise in both print and digital design to deliver beautiful design solutions that drive brand engagement and tell a compelling story. I collaborate across marketing, ecommerce and product teams, lead creative production, and mentor junior designers to maintain consistency and impact as brands scale.…I’m a Creative Designer & Art Director with a track record of shaping and executing premium brand experiences across beauty, lifestyle and wellness. I bring extensive expertise in both print and digital design to deliver beautiful design solutions that drive brand engagement and tell a compelling story. I collaborate across marketing, ecommerce and product teams, lead creative production, and mentor junior designers to maintain consistency and impact as brands scale.

Susanne Kaufmann

Creative Director, Art Director, Designer, +2

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I’m a Creative Designer & Art Director with a track record of shaping and executing premium brand experiences across beauty, lifestyle and wellness. I bring extensive expertise in both print and digital design to deliver beautiful design solutions that drive brand engagement and tell a compelling story. I collaborate across marketing, ecommerce and product teams, lead creative production, and mentor junior designers to maintain consistency and impact as brands scale.…I’m a Creative Designer & Art Director with a track record of shaping and executing premium brand experiences across beauty, lifestyle and wellness. I bring extensive expertise in both print and digital design to deliver beautiful design solutions that drive brand engagement and tell a compelling story. I collaborate across marketing, ecommerce and product teams, lead creative production, and mentor junior designers to maintain consistency and impact as brands scale.

Available to hire

I’m a Creative Designer & Art Director with a track record of shaping and executing premium brand experiences across beauty, lifestyle and wellness. I bring extensive expertise in both print and digital design to deliver beautiful design solutions that drive brand engagement and tell a compelling story.

I collaborate across marketing, ecommerce and product teams, lead creative production, and mentor junior designers to maintain consistency and impact as brands scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Mid-Weight Designer at NEOM ORGANICS

November 1, 2020 - January 1, 2023

Led creative direction for social campaigns, producing high-performing content across paid and organic channels. Created motion, video and static assets designed to drive engagement and brand growth. Collaborated with ecommerce to optimise digital journeys and supported campaign shoots with art direction across studio and lifestyle content.

Junior Designer at IMA HOME

August 1, 2019 - November 1, 2020

Worked across digital, UX/UI and campaign design for a range of clients. Maintained and evolved brand identities across multiple platforms.

Freelance Creative Director at DESIGNWITHABIGAIL

November 1, 2024 - Present

Deliver creative direction, design and content for beauty, fashion and lifestyle brands. Partner with clients to develop brand identity, campaigns and digital content.

Creative Lead at DCYPHER BEAUTY

December 1, 2025 - Present

Lead the creative direction and execution across all brand touchpoints, ensuring a consistent and elevated brand identity across paid media, social, e-commerce and campaign output. Act as brand guardian, overseeing all visual and creative output to maintain quality, cohesion and clarity as the brand scales. Own and manage all creative production, including photoshoots, campaign assets and ongoing content creation. Collaborate closely with marketing and growth teams to develop creative that aligns with performance strategy and drives engagement and conversion. Manage and prioritise all creative workflows, ensuring high-quality delivery at pace across multiple channels. Oversee external freelancers and partners where required, maintaining creative standards and efficiency.

Lead Designer at SUSANNE KAUFMANN

April 1, 2023 - December 1, 2025

Led creative direction for campaigns and brand output across digital, print and product, working cross-functionally with marketing, e-commerce and product teams. Managed and mentored a junior designer and freelancers, ensuring high-quality creative delivery across all channels. Concepted and art-directed campaigns and NPD shoots, delivering cohesive storytelling across paid, owned and retail environments. Played a key role in packaging design and product launches, collaborating with senior stakeholders including Founder and Marketing Director. Strengthened brand consistency by developing comprehensive brand guidelines and a scalable design system.

Mid-Weight Designer at MCCANN WORLDGROUP

January 1, 2023 - April 1, 2023

Delivered creative for integrated campaigns across print and digital for global brands. Collaborated with strategy and account teams to translate briefs into compelling visual solutions. Clients include Qatar Airways, Nurofen, Leeds 2023 Year of Culture and Benenden Health.

Freelance Creative Designer at DESIGNWITHABIGAIL

November 1, 2024 - Present

Deliver creative direction, design and content for beauty, fashion and lifestyle brands. Partner with clients to develop brand identity, campaigns and digital content. Clients included Monday Muse Skin, Amber Jean, Fittest PR, and The Inkey List.

Creative Lead (Freelance) at DCYPHER BEAUTY

December 1, 2025 - Present

Lead the creative direction and execution across all brand touchpoints, ensuring a consistent and elevated brand identity across paid media, social, e-commerce and campaign output. Brand guardian overseeing all output; managing creative production, shoots and ongoing content; collaborating with marketing and growth teams; prioritising creative workloads and coordinating freelancers as needed.

Freelance Designer/Creative Director at DESIGNWITHABIGAIL

November 1, 2024 - Present

Deliver creative direction, design and content for beauty, fashion and lifestyle brands. Partner with clients to develop brand identity, campaigns and digital content. Clients include Monday Muse Skin, Amber Jean, Fittest PR, and The Inkey List.