Services Offered: Meta ad campaigns, Direct response copy (email, sales pages, website), Marketing Strategy WHAT I DO I get the right people to raise their hand for your product through - Meta advertising strategy built around a deep dive into your product transformation, current market supply, and creative strategy - Email sequences that move people along the buyer's funnel with relevance instead of noise I help lifestyle and purpose-led brands grow an audience that actually buys and keeps coming back. MY BIG PROMISE More buyers who look exactly like your ideal customer, and loyalists who become advocates through brand storytelling that builds trust, inspires and converts. WHY HIRE ME I bring 7+ years of marketing experience across APAC, consistent 3โ€“5x ROAS across Meta ad campaigns, and an MBA in Marketing & Global Strategy from the Indian School of Business (with an exchange at Haas, Berkeley). That last part matters less for the credential and more for what it means in practice: I understand the business before I touch the brief. If you saw your Meta performance tank last year, it was the Andromeda effect! Meta's algorithm update changed how ads get delivered at a fundamental level. It replaced manual audience targeting with a creative-first AI system that evaluates your hook, your visuals, and your message before your ad even enters the auction. Most advertisers are still running campaigns built for how Meta worked two years ago. My campaigns are built for how it works now. WHO I HELP E-commerce, lifestyle brands and purpose-led founders who have a product worth believing in but aren't seeing their marketing reflect that. If your ROAS has flatlined, your email list is quiet, or you want someone who thinks like a strategist rather than just an executor, we're probably a good fit. WHAT YOU GET Meta campaigns built around what works on the platform today, copy that actually sounds like your brand, and email sequences that convert without feeling salesy or icky. HOW WE'LL WORK TOGETHER Every engagement starts with a deep look at your brand, your offer, the market landscape, and your audience. I'm direct, collaborative, and you'll always know what we're doing and why. NEXT STEP ๐Ÿ’ฌ If you're an e-commerce/ lifestyle brand that's tired of guessing and ready to grow with intention, message me to schedule a free 30-minute discovery call.โ€ฆ

Anushree Kanodia

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Services Offered: Meta ad campaigns, Direct response copy (email, sales pages, website), Marketing Strategy WHAT I DO I get the right people to raise their hand for your product through - Meta advertising strategy built around a deep dive into your product transformation, current market supply, and creative strategy - Email sequences that move people along the buyer's funnel with relevance instead of noise I help lifestyle and purpose-led brands grow an audience that actually buys and keeps coming back. MY BIG PROMISE More buyers who look exactly like your ideal customer, and loyalists who become advocates through brand storytelling that builds trust, inspires and converts. WHY HIRE ME I bring 7+ years of marketing experience across APAC, consistent 3โ€“5x ROAS across Meta ad campaigns, and an MBA in Marketing & Global Strategy from the Indian School of Business (with an exchange at Haas, Berkeley). That last part matters less for the credential and more for what it means in practice: I understand the business before I touch the brief. If you saw your Meta performance tank last year, it was the Andromeda effect! Meta's algorithm update changed how ads get delivered at a fundamental level. It replaced manual audience targeting with a creative-first AI system that evaluates your hook, your visuals, and your message before your ad even enters the auction. Most advertisers are still running campaigns built for how Meta worked two years ago. My campaigns are built for how it works now. WHO I HELP E-commerce, lifestyle brands and purpose-led founders who have a product worth believing in but aren't seeing their marketing reflect that. If your ROAS has flatlined, your email list is quiet, or you want someone who thinks like a strategist rather than just an executor, we're probably a good fit. WHAT YOU GET Meta campaigns built around what works on the platform today, copy that actually sounds like your brand, and email sequences that convert without feeling salesy or icky. HOW WE'LL WORK TOGETHER Every engagement starts with a deep look at your brand, your offer, the market landscape, and your audience. I'm direct, collaborative, and you'll always know what we're doing and why. NEXT STEP ๐Ÿ’ฌ If you're an e-commerce/ lifestyle brand that's tired of guessing and ready to grow with intention, message me to schedule a free 30-minute discovery call.โ€ฆ

Available to hire

Services Offered:
Meta ad campaigns,
Direct response copy (email, sales pages, website),
Marketing Strategy

WHAT I DO
I get the right people to raise their hand for your product through

  • Meta advertising strategy built around a deep dive into your product transformation, current market supply, and creative strategy
  • Email sequences that move people along the buyerโ€™s funnel with relevance instead of noise

I help lifestyle and purpose-led brands grow an audience that actually buys and keeps coming back.

MY BIG PROMISE
More buyers who look exactly like your ideal customer, and loyalists who become advocates through brand storytelling that builds trust, inspires and converts.

WHY HIRE ME
I bring 7+ years of marketing experience across APAC, consistent 3โ€“5x ROAS across Meta ad campaigns, and an MBA in Marketing & Global Strategy from the Indian School of Business (with an exchange at Haas, Berkeley). That last part matters less for the credential and more for what it means in practice: I understand the business before I touch the brief.

If you saw your Meta performance tank last year, it was the Andromeda effect!

Metaโ€™s algorithm update changed how ads get delivered at a fundamental level. It replaced manual audience targeting with a creative-first AI system that evaluates your hook, your visuals, and your message before your ad even enters the auction. Most advertisers are still running campaigns built for how Meta worked two years ago. My campaigns are built for how it works now.

WHO I HELP
E-commerce, lifestyle brands and purpose-led founders who have a product worth believing in but arenโ€™t seeing their marketing reflect that.

If your ROAS has flatlined, your email list is quiet, or you want someone who thinks like a strategist rather than just an executor, weโ€™re probably a good fit.

WHAT YOU GET
Meta campaigns built around what works on the platform today, copy that actually sounds like your brand, and email sequences that convert without feeling salesy or icky.

HOW WEโ€™LL WORK TOGETHER
Every engagement starts with a deep look at your brand, your offer, the market landscape, and your audience.

Iโ€™m direct, collaborative, and youโ€™ll always know what weโ€™re doing and why.

NEXT STEP
๐Ÿ’ฌ If youโ€™re an e-commerce/ lifestyle brand thatโ€™s tired of guessing and ready to grow with intention, message me to schedule a free 30-minute discovery call.

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Work Experience

Product Executive at Airtel
January 1, 2004 - December 31, 2005
Led the development of product fact sheets and in-store POS assets for a BlackBerry launch in India. Ensured brand consistency and high-impact messaging across touchpoints. Coordinated with sales, customer service and channel partners to deliver a nationwide rollout, enabling a smooth market introduction and ongoing customer engagement.
Marketing & Operations at Lehman Brothers
January 1, 2008 - October 1, 2009
Collaborated with cross-functional teams to create marketing collateral for leadership programs. Aligned communications with business needs during challenging times, ensuring timely delivery of collateral, event materials, and program messaging that supported senior leadership initiatives.
Marketing & Digital Retail at Indian-based B2B fashion house
January 1, 2010 - December 31, 2015
Managed digital marketing and retail campaigns for a fashion house supplying handcrafted accessories to leading brands (e.g., Jigsaw, French Connection, Forever 21). Led go-to-market strategies, content development, and online brand presence across multiple regions; oversaw digital retail execution and e-commerce enhancement for sustained growth.
Paid Social & Growth Strategist / Direct Response Copywriter at Independent
January 1, 2021 - Present
Achieved 4x ROAS for e-commerce and lifestyle brands across APAC by designing and executing full-funnel Meta ads campaigns, implementing scroll-stopping creative testing pipelines, and developing conversion-focused copy briefs aligned with audience personas and funnel stages.

Education

Digital Marketing Certificate at Columbia University
January 1, 2019 - January 1, 2020
MBA - Marketing & Global Strategy at Indian School of Business (Hyderabad) / Haas School of Business (Berkeley) โ€“ Exchange Semester
April 1, 2006 - June 30, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods