I am a results-oriented influencer marketing and social media specialist with over six years of experience developing and executing digital campaigns for brands across e-commerce, retail, fashion, food, and healthcare. I specialize in the full influencer marketing cycle—identifying and recruiting suitable influencers, negotiating partnerships, and monitoring campaign performance. I am known for optimizing resources and consistently surpassing goals while maintaining a low cost per view. I also bring extensive expertise in social media marketing, with hands-on experience in content creation, community management, and analytics/trend analysis. I thrive in collaborative environments and enjoy turning data-driven insights into creative strategies that elevate brand presence and engagement.…

Astha Arora

I am a results-oriented influencer marketing and social media specialist with over six years of experience developing and executing digital campaigns for brands across e-commerce, retail, fashion, food, and healthcare. I specialize in the full influencer marketing cycle—identifying and recruiting suitable influencers, negotiating partnerships, and monitoring campaign performance. I am known for optimizing resources and consistently surpassing goals while maintaining a low cost per view. I also bring extensive expertise in social media marketing, with hands-on experience in content creation, community management, and analytics/trend analysis. I thrive in collaborative environments and enjoy turning data-driven insights into creative strategies that elevate brand presence and engagement.…

Available to hire

I am a results-oriented influencer marketing and social media specialist with over six years of experience developing and executing digital campaigns for brands across e-commerce, retail, fashion, food, and healthcare. I specialize in the full influencer marketing cycle—identifying and recruiting suitable influencers, negotiating partnerships, and monitoring campaign performance. I am known for optimizing resources and consistently surpassing goals while maintaining a low cost per view. I also bring extensive expertise in social media marketing, with hands-on experience in content creation, community management, and analytics/trend analysis. I thrive in collaborative environments and enjoy turning data-driven insights into creative strategies that elevate brand presence and engagement.

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Skills

Experience Level

Language

English
Fluent
French
Beginner

Work Experience

Influencer Marketing Manager at ThermoPro
May 1, 2022 - Present
Led a team of 2 outreach executives to identify and secure partnerships with an average of 25 high-profile influencers each month, driving a 500% increase in engagement across digital channels. Managed a $50K quarterly influencer budget and events, boosting online sales from $2K/month to $26K/month. Collaborated on a comprehensive social media strategy across TikTok, Instagram, Twitter, and Facebook, implemented tracking tools, created influencer briefs, and achieved 95% influencer satisfaction. Organized influencer events with significant impression increases and fostered relationships with active subreddits, generating ~$10K monthly revenue. Secured placements in top publications.
Social Media Specialist at Pascoe Canada
January 1, 2021 - April 1, 2022
Managed day-to-day execution of social media strategy across Instagram, IG Stories, Facebook, and TikTok; increased posting frequency by 70% YoY. Generated, edited, and published relevant content (text/images/videos) that boosted engagement by 496% YoY. Organized Instagram Live with naturopathic doctors and influencers, and hosted giveaways, growing followers by 85.7% and reach by 680% YoY. Led two product launches and ongoing promotional campaigns monthly.
Social Media Specialist at Pascoe Canada
January 1, 2020 - April 30, 2022
Executed day-to-day social media across Instagram, Facebook, and TikTok; increased posting by 70% YoY and boosted engagement by 496% YoY. Produced and published original content; organized Instagram Live sessions with naturopathic doctors and influencers, and hosted giveaways that grew followers by 85.7% and reach by 680% YoY. Led two product launches and ongoing promotional campaigns monthly.
Digital Media Coordinator at Sonia Narang’s Diet & Wellness Clinic
December 1, 2018 - December 31, 2020
Built digital presence from scratch across Instagram, Facebook, and Twitter; increased weekly post engagement from 7,000 to 10,000+; grew followers by 280% in 6 months through user-generated content. Managed engagement with customers and influencers to accelerate inquiries and bookings by 70% YoY.
Co-Founder at Anu Aastha Couture
October 1, 2014 - March 1, 2017
Co-founded and managed a leading bridal boutique, overseeing purchases, sales, inventory, merchandising and logistics. Led advertising campaigns including promotions, exhibitions, fashion shows, and managed social media marketing.

Education

Certified Digital Marketing at Google Digital Marketing Certification, Canada
October 1, 2020 - April 30, 2026
BA (Hons.) Fashion Media Communication at Pearl Academy of Fashion, Nottingham Trent University, United Kingdom
January 11, 2030 - August 1, 2015
National Institute of Fashion Technology, Mumbai at National Institute of Fashion Technology, Mumbai, India
January 11, 2030 - July 1, 2013
Certified Digital Marketing at Google, Canada
October 1, 2020 - June 29, 2026
BA (Hons.) Fashion Media Communication at Pearl Academy of Fashion, Nottingham Trent University, United Kingdom
January 11, 2030 - August 1, 2015
Fashion Design at National Institute of Fashion Technology, Mumbai, India
January 11, 2030 - July 1, 2013
Certified Digital Marketing at Google, Canada
October 1, 2020 - October 1, 2020
BA (Hons.) Fashion Media Communication at Pearl Academy of Fashion, Nottingham Trent University, United Kingdom
January 11, 2030 - August 1, 2015
Fashion Communication at National Institute of Fashion Technology, Mumbai, India
July 1, 2013 - June 29, 2026
Certified Digital Marketing at Google, Canada
October 1, 2020 - July 1, 2026
BA (Hons.) Fashion Media Communication at Pearl Academy of Fashion, Nottingham Trent University, United Kingdom
January 11, 2030 - August 1, 2015
Fashion Communication at National Institute of Fashion Technology, Mumbai, India
January 11, 2030 - July 1, 2013

Qualifications

Certified Digital Marketing
October 1, 2020 - April 30, 2026
Certified Digital Marketing
October 1, 2020 - June 29, 2026
Certified Digital Marketing
October 1, 2020 - October 1, 2020
Certified Digital Marketing
October 1, 2020 - July 1, 2026

Industry Experience

Retail, Healthcare, Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Education, Other

Skills

Experience Level