Astha Arora

Led a team of 2 outreach executives to identify and secure partnerships with an average of 25 high-profile influencers each month, driving a 500% increase in engagement across digital channels. Managed a $50K quarterly influencer budget and events, boosting online sales from $2K/month to $26K/month. Collaborated on a comprehensive social media strategy across TikTok, Instagram, Twitter, and Facebook, implemented tracking tools, created influencer briefs, and achieved 95% influencer satisfaction. Organized influencer events with significant impression increases and fostered relationships with active subreddits, generating ~$10K monthly revenue. Secured placements in top publications.

Managed day-to-day execution of social media strategy across Instagram, IG Stories, Facebook, and TikTok; increased posting frequency by 70% YoY. Generated, edited, and published relevant content (text/images/videos) that boosted engagement by 496% YoY. Organized Instagram Live with naturopathic doctors and influencers, and hosted giveaways, growing followers by 85.7% and reach by 680% YoY. Led two product launches and ongoing promotional campaigns monthly.

Executed day-to-day social media across Instagram, Facebook, and TikTok; increased posting by 70% YoY and boosted engagement by 496% YoY. Produced and published original content; organized Instagram Live sessions with naturopathic doctors and influencers, and hosted giveaways that grew followers by 85.7% and reach by 680% YoY. Led two product launches and ongoing promotional campaigns monthly.