I am a results-driven influencer marketing and social media specialist with 7+ years of experience executing digital campaigns across e-commerce, retail, fashion, food, and healthcare. I specialize in end-to-end influencer marketing—from identifying and onboarding talent to negotiating partnerships and optimizing campaign performance for maximum ROI while maintaining efficient CPV (Cost Per View). With hands-on expertise in social media strategy, content creation, community management, and analytics, I focus on building brand presence, driving engagement, and delivering measurable business impact. I thrive in cross-functional environments, where I collaborate to craft compelling narratives, build strategic partnerships, and scale digital initiatives that resonate with audiences and convert.

Astha Arora

I am a results-driven influencer marketing and social media specialist with 7+ years of experience executing digital campaigns across e-commerce, retail, fashion, food, and healthcare. I specialize in end-to-end influencer marketing—from identifying and onboarding talent to negotiating partnerships and optimizing campaign performance for maximum ROI while maintaining efficient CPV (Cost Per View). With hands-on expertise in social media strategy, content creation, community management, and analytics, I focus on building brand presence, driving engagement, and delivering measurable business impact. I thrive in cross-functional environments, where I collaborate to craft compelling narratives, build strategic partnerships, and scale digital initiatives that resonate with audiences and convert.

Available to hire

I am a results-driven influencer marketing and social media specialist with 7+ years of experience executing digital campaigns across e-commerce, retail, fashion, food, and healthcare.

I specialize in end-to-end influencer marketing—from identifying and onboarding talent to negotiating partnerships and optimizing campaign performance for maximum ROI while maintaining efficient CPV (Cost Per View).

With hands-on expertise in social media strategy, content creation, community management, and analytics, I focus on building brand presence, driving engagement, and delivering measurable business impact.

I thrive in cross-functional environments, where I collaborate to craft compelling narratives, build strategic partnerships, and scale digital initiatives that resonate with audiences and convert.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Beginner

Work Experience

Influencer Marketing Manager at ThermoPro
May 1, 2022 - Present
Led a team of 2 outreach executives to identify and secure partnerships with an average of 25 high-profile influencers each month, driving a 500% increase in engagement across digital channels. Managed a $50K quarterly influencer budget and events, boosting online sales from $2K/month to $26K/month. Collaborated on a comprehensive social media strategy across TikTok, Instagram, Twitter, and Facebook, implemented tracking tools, created influencer briefs, and achieved 95% influencer satisfaction. Organized influencer events with significant impression increases and fostered relationships with active subreddits, generating ~$10K monthly revenue. Secured placements in top publications.
Social Media Specialist at Pascoe Canada
January 1, 2020 - April 30, 2022
Executed day-to-day social media across Instagram, Facebook, and TikTok; increased posting by 70% YoY and boosted engagement by 496% YoY. Produced and published original content; organized Instagram Live sessions with naturopathic doctors and influencers, and hosted giveaways that grew followers by 85.7% and reach by 680% YoY. Led two product launches and ongoing promotional campaigns monthly.
Digital Media Coordinator at Sonia Narang’s Diet & Wellness Clinic
December 1, 2018 - December 31, 2020
Built digital presence from scratch across Instagram, Facebook, and Twitter; increased weekly post engagement from 7,000 to 10,000+; grew followers by 280% in 6 months through user-generated content. Managed engagement with customers and influencers to accelerate inquiries and bookings by 70% YoY.
Co-Founder at Anu Aastha Couture
October 1, 2014 - March 1, 2017
Co-founded and managed a leading bridal boutique, overseeing purchases, sales, inventory, merchandising and logistics. Led advertising campaigns including promotions, exhibitions, fashion shows, and managed social media marketing.

Education

Certified Digital Marketing at Google Digital Marketing Certification, Canada
October 1, 2020 - April 30, 2026
BA (Hons.) Fashion Media Communication at Pearl Academy of Fashion, Nottingham Trent University, United Kingdom
January 11, 2030 - August 1, 2015
National Institute of Fashion Technology, Mumbai at National Institute of Fashion Technology, Mumbai, India
January 11, 2030 - July 1, 2013

Qualifications

Certified Digital Marketing
October 1, 2020 - April 30, 2026

Industry Experience

Retail, Healthcare, Media & Entertainment, Professional Services, Consumer Goods