Hi, I’m Jennie Chang, a marketing analytics storyteller who turns messy customer signals into campaigns people actually want to engage with. I blend data, content strategy, and CRM thinking to define messaging, build strategic content calendars, and optimize campaigns through performance insights. My sweet spot is connecting what customers do with why they care, then turning that into marketing that feels clear, useful, and human. Outside of work, you can usually find me traveling, scuba diving, making pottery, or being gently supervised by my pug, Jasper. All of these keep me curious, observant, and surprisingly good at adapting when the plan changes.

Jennie Chang

Hi, I’m Jennie Chang, a marketing analytics storyteller who turns messy customer signals into campaigns people actually want to engage with. I blend data, content strategy, and CRM thinking to define messaging, build strategic content calendars, and optimize campaigns through performance insights. My sweet spot is connecting what customers do with why they care, then turning that into marketing that feels clear, useful, and human. Outside of work, you can usually find me traveling, scuba diving, making pottery, or being gently supervised by my pug, Jasper. All of these keep me curious, observant, and surprisingly good at adapting when the plan changes.

Available to hire

Hi, I’m Jennie Chang, a marketing analytics storyteller who turns messy customer signals into campaigns people actually want to engage with.

I blend data, content strategy, and CRM thinking to define messaging, build strategic content calendars, and optimize campaigns through performance insights. My sweet spot is connecting what customers do with why they care, then turning that into marketing that feels clear, useful, and human.

Outside of work, you can usually find me traveling, scuba diving, making pottery, or being gently supervised by my pug, Jasper. All of these keep me curious, observant, and surprisingly good at adapting when the plan changes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Work Experience

Marketing Analyst at University of Southern California, Marshall School of Business
September 1, 2025 - Present
Defined on-brand messaging pillars and built a strategic social media calendar by analyzing performance data and audience insights, strengthening content consistency, brand visibility, and audience engagement. Increased Instagram impressions by 94% and reach by 254% over four months through A/B testing content formats, themes, and posting cadence. Built dashboards to track engagement and guide weekly content optimization, boosting LinkedIn impressions by 410%. Planned and executed email marketing and drip campaigns for prospective students, aligning outreach with admissions stages to nurture engagement and support conversions.
Client Relationship Specialist - Corporate Clients Group at Hua Nan Bank
September 1, 2024 - July 1, 2025
Collaborated with a cross-functional Agile team to build a propensity model using predictive features, sharpening campaign strategy, improving sales-cycle focus, and lifting top-of-funnel conversion by 11%. Delivered actionable recommendations to the CEO through clear PowerPoint reporting from an Excel and Power BI market intelligence cockpit, increasing fee-based revenue by 12% across 186 branches. Developed a multi-channel CRM strategy using SQL-driven customer segmentation and needs analysis to optimize channel-specific promotions, increasing campaign conversion rates by 43%.
Financial News Reporter at Eastern Broadcasting Co
July 1, 2022 - July 1, 2024
Conducted interviews and synthesized global macro indicators into easy-to-digest market narratives, partnering with design and sales teams to inform investor decisions.
Financial Anchor at Eastern Broadcasting Co
October 1, 2023 - July 1, 2024
Increased engagement among younger audiences by providing live coverage of global economic events to 210,000+ viewers with real-time trend analysis.

Education

Master of Science in Marketing, Specialization in Analytics (STEM) at University of Southern California, Marshall School of Business
January 11, 2030 - December 1, 2026
Bachelor of Arts in Journalism at National Chengchi University (NCCU)
January 11, 2030 - June 1, 2022

Qualifications

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Industry Experience

Media & Entertainment, Financial Services, Education, Professional Services, Software & Internet