Jennie Chang
Hi, I’m Jennie Chang, a marketing analytics storyteller who turns messy customer signals into campaigns people actually want to engage with.
About
Hi, I’m Jennie Chang, a marketing analytics storyteller who turns messy customer signals into campaigns people actually want to engage with.
I blend data, content strategy, and CRM thinking to define messaging, build strategic content calendars, and optimize campaigns through performance insights. My sweet spot is connecting what customers do with why they care, then turning that into marketing that feels clear, useful, and human.
Outside of work, you can usually find me traveling, scuba diving, making pottery, or being gently supervised by my pug, Jasper. All of these keep me curious, observant, and surprisingly good at adapting when the plan changes.
- 4 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Financial Services
- Education
- Professional Services
- Software & Internet
More experts in Los Angeles, United States
Work experience· 4 roles
Defined on-brand messaging pillars and built a strategic social media calendar by analyzing performance data and audience insights, strengthening content consistency, brand visibility, and audience engagement. Increased Instagram impressions by 94% and reach by 254% over four months through A/B testing content formats, themes, and posting cadence. Built dashboards to track engagement and guide weekly content optimization, boosting LinkedIn impressions by 410%. Planned and executed email marketing and drip campaigns for prospective students, aligning outreach with admissions stages to nurture engagement and support conversions.
Collaborated with a cross-functional Agile team to build a propensity model using predictive features, sharpening campaign strategy, improving sales-cycle focus, and lifting top-of-funnel conversion by 11%. Delivered actionable recommendations to the CEO through clear PowerPoint reporting from an Excel and Power BI market intelligence cockpit, increasing fee-based revenue by 12% across 186 branches. Developed a multi-channel CRM strategy using SQL-driven customer segmentation and needs analysis to optimize channel-specific promotions, increasing campaign conversion rates by 43%.
Increased engagement among younger audiences by providing live coverage of global economic events to 210,000+ viewers with real-time trend analysis.
Education
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