Yara D. Cintron Rivera

Spearheaded B2B visual marketing strategies, designing effective presentations, sales pitches, and digital assets that maintained strict brand consistency and drove direct sales conversions. Engineered a high-volume ad production workflow utilizing AI tools to successfully edit, localize, and deliver 1,000+ targeted short-form ad campaigns for multiple clients. Crafted conversion-focused visual narratives designed to boost attention retention, generating substantial cross-platform views. Developed standardized, scalable brand asset templates adopted by the broader marketing team to streamline internal and external content creation.

Executive high-impact, short-form video strategies for diverse B2C clients (hospitality, fitness, legal sectors), consistently garnering thousands of organic views per campaign across social media.

Directed comprehensive digital content strategies for both the primary brand and key collaborative partners, overseeing all phases of pre-production, scripting, and post-production. Scaled the company’s YouTube channel organically by over 1,200% (from 500 to 6.9K subscribers) in just 4 months, producing videos that consistently achieve 1K to 24K views and drive high virality. Led the creative direction for a high-profile influencer marketing campaign (Miss University Puerto Rico Top 10 Candidate), strategizing social media presence, directing on-camera performance, and editing highly engaging community-building content. Generated hundreds of thousands of cross-platform views by identifying algorithm trends and adapting storytelling techniques.