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I’m a designer and brand consultant with 12+ years building brand systems and campaigns for global clients, including Adobe, Apple, Ritz-Carlton, Marriott, and Shinsegae Department Store. I translate complex briefs into cohesive visual identities across multiple brands and touchpoints. I’m equally comfortable leading strategy, running a team, and doing hands-on design work. I fluently integrate AI-generative tools as part of the core design workflow. I aim to craft articulate brand narratives through cohesive systems and scalable assets, delivering impact across digital and print touchpoints while embracing emerging tools to solve creative challenges.…I’m a designer and brand consultant with 12+ years building brand systems and campaigns for global clients, including Adobe, Apple, Ritz-Carlton, Marriott, and Shinsegae Department Store. I translate complex briefs into cohesive visual identities across multiple brands and touchpoints. I’m equally comfortable leading strategy, running a team, and doing hands-on design work. I fluently integrate AI-generative tools as part of the core design workflow. I aim to craft articulate brand narratives through cohesive systems and scalable assets, delivering impact across digital and print touchpoints while embracing emerging tools to solve creative challenges.

YEN VY VO

PRO

Brand Designer, Graphic Designer, Creative Director, +2

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I’m a designer and brand consultant with 12+ years building brand systems and campaigns for global clients, including Adobe, Apple, Ritz-Carlton, Marriott, and Shinsegae Department Store. I translate complex briefs into cohesive visual identities across multiple brands and touchpoints. I’m equally comfortable leading strategy, running a team, and doing hands-on design work. I fluently integrate AI-generative tools as part of the core design workflow. I aim to craft articulate brand narratives through cohesive systems and scalable assets, delivering impact across digital and print touchpoints while embracing emerging tools to solve creative challenges.…I’m a designer and brand consultant with 12+ years building brand systems and campaigns for global clients, including Adobe, Apple, Ritz-Carlton, Marriott, and Shinsegae Department Store. I translate complex briefs into cohesive visual identities across multiple brands and touchpoints. I’m equally comfortable leading strategy, running a team, and doing hands-on design work. I fluently integrate AI-generative tools as part of the core design workflow. I aim to craft articulate brand narratives through cohesive systems and scalable assets, delivering impact across digital and print touchpoints while embracing emerging tools to solve creative challenges.

Available to hire

Toronto, Canada

I’m a designer and brand consultant with 12+ years building brand systems and campaigns for global clients, including Adobe, Apple, Ritz-Carlton, Marriott, and Shinsegae Department Store. I translate complex briefs into cohesive visual identities across multiple brands and touchpoints. I’m equally comfortable leading strategy, running a team, and doing hands-on design work. I fluently integrate AI-generative tools as part of the core design workflow.

I aim to craft articulate brand narratives through cohesive systems and scalable assets, delivering impact across digital and print touchpoints while embracing emerging tools to solve creative challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Art & Design Consultant at Independent

January 1, 2022 - Present

Develop brand identities and design systems for global clients across luxury, retail, and fintech sectors. Led branding for Riverside Natural Foods — strategy, identity, and production-ready assets. Integrated AI-generative tools (Midjourney, Runway, After Effects) into campaign workflows to solve complex design challenges.

Design Director at Acart Communications Inc.

January 1, 2021 - December 31, 2022

Directed team of five designers across branding, advertising, and production. Led OC Transpo visual identity 'Connections Move Us' and Elections Canada — strategy through production. Led design and production of the College of Family Physicians of Canada campaign — among the first agency campaigns in Canada to integrate AI-generated visuals into creative production. Established design excellence culture through weekly Design Lunch sessions and internal workshops.

Associate Creative Director at Quake Creative and Design

January 1, 2019 - December 31, 2021

Managed and mentored team of four designers across branding, advertising, and production. Implemented AODA colour palette vetting process, raising accessibility standards across all branding deliverables.

Senior Designer at Sid Lee

January 1, 2017 - December 31, 2019

Core designer on President's Choice masterbrand rebrand — built and maintained design systems across eight sub-brands: PC Optimum, PC Financial, PC Insurance, PC Express, PC Health, and more. Maintained brand consistency across a high volume of simultaneous campaign deliverables.

Senior Designer at Design Army

January 1, 2013 - December 31, 2017

Clio Silver Award — 'Never Stand Still' photography campaign for Hong Kong Ballet. Delivered branding, packaging, motion design, and set design for Ritz-Carlton, Marriott, Hasbro, Brookfield, Tishman Speyer, and The Hay-Adams.

Freelance Graphic Designer at Aldo, Cossette

January 1, 2015 - December 31, 2018

Created digital assets including banners, ads, and email newsletters, contributing to brand visibility and engagement.

Packaging Designer at Stokes Inc.

January 1, 2013 - December 31, 2014

Maintained brand consistency across packaging projects, adapting designs to new dielines and ensuring quality during production.

Mentor at Black Business & Professional Association (BBPA)

January 1, 2021 - Present

MentorME program — 6-month virtual mentorship supporting young Black adults in personal, academic, and career navigation.