I'm Stefany Nassor, a Strategic Product Designer who helps brands build high-performing websites and apps. I blend creative design with conversion-focused strategy to sharpen digital presence, optimize UX, and create intuitive e-commerce flows that guide customers from discovery to checkout. Over the years I've led cross-functional teams, translated stakeholder needs into actionable product requirements, and steered major web transformations. Recently, I freelanced with clients such as highonlove.co, Calumet Falls, Oli & Ely, and gree.ca, while previously leading the UX/UI design for Services Optométriques Inc. to align visuals across a multi-brand ecosystem and design streamlined flows like lens customization that are intuitive and conversion-optimized across devices.

Stefany Nassor

I'm Stefany Nassor, a Strategic Product Designer who helps brands build high-performing websites and apps. I blend creative design with conversion-focused strategy to sharpen digital presence, optimize UX, and create intuitive e-commerce flows that guide customers from discovery to checkout. Over the years I've led cross-functional teams, translated stakeholder needs into actionable product requirements, and steered major web transformations. Recently, I freelanced with clients such as highonlove.co, Calumet Falls, Oli & Ely, and gree.ca, while previously leading the UX/UI design for Services Optométriques Inc. to align visuals across a multi-brand ecosystem and design streamlined flows like lens customization that are intuitive and conversion-optimized across devices.

Available to hire

I’m Stefany Nassor, a Strategic Product Designer who helps brands build high-performing websites and apps. I blend creative design with conversion-focused strategy to sharpen digital presence, optimize UX, and create intuitive e-commerce flows that guide customers from discovery to checkout.

Over the years I’ve led cross-functional teams, translated stakeholder needs into actionable product requirements, and steered major web transformations. Recently, I freelanced with clients such as highonlove.co, Calumet Falls, Oli & Ely, and gree.ca, while previously leading the UX/UI design for Services Optométriques Inc. to align visuals across a multi-brand ecosystem and design streamlined flows like lens customization that are intuitive and conversion-optimized across devices.

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Language

French
Fluent
English
Fluent

Work Experience

Product Designer at Freelance
January 1, 2023 - Present
Freelance product designer focused on sharpening digital presence for ecommerce. Create conversion-focused visual design, optimize UX and user flows for ecommerce sites, identify and remove conversion roadblocks, oversee full web design process, and analyze performance data to align assets with marketing objectives and business goals.
Project Manager / UX/UI Designer at Services Optométriques Inc
January 1, 2015 - December 31, 2023
Led a dedicated team to maintain visual alignment across the company’s corporate entity and its ecosystem of brands. Created wireframes to validate user flows and visual identity with stakeholders, guided engineering for a complex SAAS optometry software, and directed the user flow design for eyewear lens customization to be intuitive and conversion-optimized across devices. Managed digital transformation projects translating stakeholder needs into prioritized product requirements and aligning leadership, engineering, and end-users.
Designer Web, Freelance at Self-employed
January 1, 2014 - December 31, 2016
Designed responsive websites and front-end interfaces using HTML, CSS, and WordPress for small businesses; developed digital strategies including SEO and targeted paid advertising to boost online positioning and growth.
Web Designer at Suly Inc.
January 1, 2009 - December 31, 2015
Designed the company’s website, managed content updates; performed database segmentation and executed variable data printing (VDP) using XMPie; designed print marketing materials for over 85 automotive dealerships across Quebec; created targeted email marketing campaigns with precise data segmentation.

Education

College diploma at Champlain College, Saint-Lambert, QC
January 1, 2005 - December 31, 2008
Computer Science at Champlain College, Saint-Lambert, QC
January 1, 2003 - December 31, 2004

Qualifications

Agile Project Management
January 1, 2022 - April 30, 2026
Project Management: Planning and Monitoring
January 1, 2022 - April 30, 2026
Developing a Content Strategy for Your Brand
January 1, 2018 - April 30, 2026
SEO Basics
January 1, 2016 - April 30, 2026

Industry Experience

Software & Internet, Retail, Professional Services