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I am Maria Alejandra Monroy Cortés, a designer focused on strategic design and organizational change. I specialize in translating business and user needs into actionable experiences, combining user research, service design, and storytelling to drive adoption of digital solutions in complex corporate contexts. Throughout my career, I have led the development of learning and adoption experiences, designed outreach strategies, and translated technical concepts into clear narratives that support informed decision-making and smoother collaboration across teams.…I am Maria Alejandra Monroy Cortés, a designer focused on strategic design and organizational change. I specialize in translating business and user needs into actionable experiences, combining user research, service design, and storytelling to drive adoption of digital solutions in complex corporate contexts. Throughout my career, I have led the development of learning and adoption experiences, designed outreach strategies, and translated technical concepts into clear narratives that support informed decision-making and smoother collaboration across teams.

Maria Alejandra Monroy Cortés

Designer, Brand Designer, Product Designer, +2

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I am Maria Alejandra Monroy Cortés, a designer focused on strategic design and organizational change. I specialize in translating business and user needs into actionable experiences, combining user research, service design, and storytelling to drive adoption of digital solutions in complex corporate contexts. Throughout my career, I have led the development of learning and adoption experiences, designed outreach strategies, and translated technical concepts into clear narratives that support informed decision-making and smoother collaboration across teams.…I am Maria Alejandra Monroy Cortés, a designer focused on strategic design and organizational change. I specialize in translating business and user needs into actionable experiences, combining user research, service design, and storytelling to drive adoption of digital solutions in complex corporate contexts. Throughout my career, I have led the development of learning and adoption experiences, designed outreach strategies, and translated technical concepts into clear narratives that support informed decision-making and smoother collaboration across teams.

Available to hire

I am Maria Alejandra Monroy Cortés, a designer focused on strategic design and organizational change. I specialize in translating business and user needs into actionable experiences, combining user research, service design, and storytelling to drive adoption of digital solutions in complex corporate contexts.

Throughout my career, I have led the development of learning and adoption experiences, designed outreach strategies, and translated technical concepts into clear narratives that support informed decision-making and smoother collaboration across teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Designer at Hypercubus

October 1, 2021 - December 1, 2025

Development of graphic pieces, videos, mailing, and POP material as part of internal appropriation strategies for companies in the Oil & Gas sector. Design and implementation of user-centered digital appropriation strategies, facilitating the adoption of solutions in complex organizational contexts. Development of learning and adoption experiences combining research, narrative, and facilitation, improving the understanding and use of internal tools and processes. Translation of technical and methodological concepts into clear and actionable narratives.

Designer Intern at TirandoX Colombia

January 1, 2020 - June 1, 2020

Content creation and narratives for social media aimed at increasing engagement, contributing to brand positioning in digital environments. Support in designing outreach and engagement strategies with diverse audiences. Coordinated with clients and teams as a point of contact to ensure smooth and collaborative communication.

Project Leader at Hypercubus

January 1, 2026 - Present

Lead digital appropriation initiatives and change adoption in corporate environments within the Oil & Gas sector with multi-stakeholders from areas such as digital architecture, engineering, technology, and innovation. Define project objectives, scope, and priorities, ensuring alignment between business needs, stakeholder expectations, and expected outcomes. Facilitate communication between areas, promoting informed decision-making and effective resolution of blockers during project development. Support the implementation of solutions, ensuring adoption and coherence with organizational dynamics. Identify risks and opportunities within projects, proposing strategic adjustments to optimize results. Conceptualization and structuring of user-centered solutions. Translation of business needs into actionable experiences. User research, journey mapping (as-is and to-be), and service blueprints. Tools: Adobe Suite, Microsoft Office, Canva, Figma, Miro, Notion.