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I'm Isabela Thunm, a Social Media & Content Strategy Lead in Brazil, shaping high-impact narratives for public sector initiatives across social, editorial, and video platforms. With 8+ years of experience, I have led multidisciplinary teams, built brand identities from scratch, and scaled content ecosystems to drive audience growth, engagement, and real-world action.…

Isabela Verardi

Content Strategist, Social Media Manager, Creative Director, +2

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I'm Isabela Thunm, a Social Media & Content Strategy Lead in Brazil, shaping high-impact narratives for public sector initiatives across social, editorial, and video platforms. With 8+ years of experience, I have led multidisciplinary teams, built brand identities from scratch, and scaled content ecosystems to drive audience growth, engagement, and real-world action.…

Available to hire

I’m Isabela Thunm, a Social Media & Content Strategy Lead in Brazil, shaping high-impact narratives for public sector initiatives across social, editorial, and video platforms.

With 8+ years of experience, I have led multidisciplinary teams, built brand identities from scratch, and scaled content ecosystems to drive audience growth, engagement, and real-world action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Facebook Ads

Expert

Google Ads

Expert

Audacity

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Content & Communications Coordinator (Public Sector) at City Council of Rio de Janeiro

January 1, 2021 - February 1, 2026

Led content and communications strategy for a successful re-election campaign, achieving a 50% increase in votes compared to 2020. Managed a multidisciplinary team across content, design, and digital operations in a high-pressure political environment. Established strategic visual identity and audience growth initiatives, including brand repositioning and a Substack newsletter case study 'Issoé Rio'.

Content & Communications Coordinator at City Council of Porto Alegre

June 1, 2018 - January 1, 2021

Promoted from Advisor to Lead Coordinator, overseeing content strategy and digital operations across multiple channels in a government context. Led the 2020 re-election campaign planning, ensured brand consistency and audience growth across platforms, and managed content calendars and cross-functional collaboration.

Content & Creative Specialist at Agência Pervete

February 1, 2017 - June 1, 2018

Developed creative concepts and visual content for digital brands; executed integrated social media campaigns based on audience insights and performance data.