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I bring a combination of hands-on performance marketing experience and a strong results-driven mindset. With 6+ years in Google Ads, I’ve managed large-scale campaigns across healthcare, eCommerce, and service industries, consistently optimizing towards key metrics like CPA, ROAS, and lead quality. What sets me apart is my ability to blend data with strategy, I don’t just manage campaigns, I actively identify growth opportunities, implement automation, and continuously optimize for better performance. For example, I’ve successfully reduced CPA by up to 30% while increasing conversions through smart bidding and efficient budget allocation. I’m also experienced in handling international markets (US, AU, NZ), working with cross-functional teams, and adapting quickly to different business goals. I take ownership, pay attention to detail, and focus on delivering measurable impact.…I bring a combination of hands-on performance marketing experience and a strong results-driven mindset. With 6+ years in Google Ads, I’ve managed large-scale campaigns across healthcare, eCommerce, and service industries, consistently optimizing towards key metrics like CPA, ROAS, and lead quality. What sets me apart is my ability to blend data with strategy, I don’t just manage campaigns, I actively identify growth opportunities, implement automation, and continuously optimize for better performance. For example, I’ve successfully reduced CPA by up to 30% while increasing conversions through smart bidding and efficient budget allocation. I’m also experienced in handling international markets (US, AU, NZ), working with cross-functional teams, and adapting quickly to different business goals. I take ownership, pay attention to detail, and focus on delivering measurable impact.

Ashitha Devan

Digital Marketer, PPC Manager, Content Creator, +2

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I bring a combination of hands-on performance marketing experience and a strong results-driven mindset. With 6+ years in Google Ads, I’ve managed large-scale campaigns across healthcare, eCommerce, and service industries, consistently optimizing towards key metrics like CPA, ROAS, and lead quality. What sets me apart is my ability to blend data with strategy, I don’t just manage campaigns, I actively identify growth opportunities, implement automation, and continuously optimize for better performance. For example, I’ve successfully reduced CPA by up to 30% while increasing conversions through smart bidding and efficient budget allocation. I’m also experienced in handling international markets (US, AU, NZ), working with cross-functional teams, and adapting quickly to different business goals. I take ownership, pay attention to detail, and focus on delivering measurable impact.…I bring a combination of hands-on performance marketing experience and a strong results-driven mindset. With 6+ years in Google Ads, I’ve managed large-scale campaigns across healthcare, eCommerce, and service industries, consistently optimizing towards key metrics like CPA, ROAS, and lead quality. What sets me apart is my ability to blend data with strategy, I don’t just manage campaigns, I actively identify growth opportunities, implement automation, and continuously optimize for better performance. For example, I’ve successfully reduced CPA by up to 30% while increasing conversions through smart bidding and efficient budget allocation. I’m also experienced in handling international markets (US, AU, NZ), working with cross-functional teams, and adapting quickly to different business goals. I take ownership, pay attention to detail, and focus on delivering measurable impact.

Available to hire

I bring a combination of hands-on performance marketing experience and a strong results-driven mindset. With 6+ years in Google Ads, I’ve managed large-scale campaigns across healthcare, eCommerce, and service industries, consistently optimizing towards key metrics like CPA, ROAS, and lead quality.

What sets me apart is my ability to blend data with strategy, I don’t just manage campaigns, I actively identify growth opportunities, implement automation, and continuously optimize for better performance. For example, I’ve successfully reduced CPA by up to 30% while increasing conversions through smart bidding and efficient budget allocation.

I’m also experienced in handling international markets (US, AU, NZ), working with cross-functional teams, and adapting quickly to different business goals. I take ownership, pay attention to detail, and focus on delivering measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Associate Manager (Biddable Media) at Publicis Media

January 1, 2021 - Present

Current role managing biddable media campaigns for Health care clients in the US market; responsibilities include budget forecasting across service lines, campaign creation and bulk uploads to the engine, campaign pacing and optimization, and post-campaign reporting. Analyzed Search Query Reports and Share Reports; contributed to QBR; ensured improvement of front-end and back-end metrics; identified discrepancies between invoices and internal records; managed pacing to meet client KPIs; tracked budget across campaigns.

Coordinator & Invigilator at British Council / Water Health India Private Ltd

January 1, 2016 - January 1, 2019

Freelance role coordinating and invigilating LRWS sessions; liaised with participants and ensured smooth exam administration.

Senior Executive, Capital Business Unit (CABU) at Water Health India Private Limited

July 1, 2016 - October 17, 2016

Data collection of prospective clients, cold calling, arranging meetings, CSR fundraising initiatives; analyzed balance sheets; created Master tracker; drafted emails; field visits; collaborations with business associations.