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I'm Maryam Jannoun, a results-driven Content & Growth Strategist with 6+ years of experience building, scaling, and managing e-commerce brands through content strategy, performance marketing, and conversion optimization. I'm passionate about launching brands from scratch, managing end-to-end digital ecosystems, and driving ROI-focused campaigns. I specialize in content-driven growth, influencer collaborations, and optimizing conversion funnels to deliver measurable business results.…I'm Maryam Jannoun, a results-driven Content & Growth Strategist with 6+ years of experience building, scaling, and managing e-commerce brands through content strategy, performance marketing, and conversion optimization. I'm passionate about launching brands from scratch, managing end-to-end digital ecosystems, and driving ROI-focused campaigns. I specialize in content-driven growth, influencer collaborations, and optimizing conversion funnels to deliver measurable business results.

Maryam Jannoun

Content Strategist, Growth Marketer, Digital Marketer, +2

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I'm Maryam Jannoun, a results-driven Content & Growth Strategist with 6+ years of experience building, scaling, and managing e-commerce brands through content strategy, performance marketing, and conversion optimization. I'm passionate about launching brands from scratch, managing end-to-end digital ecosystems, and driving ROI-focused campaigns. I specialize in content-driven growth, influencer collaborations, and optimizing conversion funnels to deliver measurable business results.…I'm Maryam Jannoun, a results-driven Content & Growth Strategist with 6+ years of experience building, scaling, and managing e-commerce brands through content strategy, performance marketing, and conversion optimization. I'm passionate about launching brands from scratch, managing end-to-end digital ecosystems, and driving ROI-focused campaigns. I specialize in content-driven growth, influencer collaborations, and optimizing conversion funnels to deliver measurable business results.

Available to hire

I’m Maryam Jannoun, a results-driven Content & Growth Strategist with 6+ years of experience building, scaling, and managing e-commerce brands through content strategy, performance marketing, and conversion optimization.

I’m passionate about launching brands from scratch, managing end-to-end digital ecosystems, and driving ROI-focused campaigns. I specialize in content-driven growth, influencer collaborations, and optimizing conversion funnels to deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Owner at Owethelabel

January 1, 2020 - January 1, 2026

Built and scaled a fashion e-commerce brand from scratch to six-figure revenue. Managed Shopify store, inventory, logistics, customer experience, and operations end-to-end. Created and executed content strategies across Instagram and TikTok to drive organic growth and sales. Launched and managed a physical showroom in Ashrafieh, including operations and content production. Led influencer collaborations and brand partnerships to increase awareness and revenue. Optimized conversion funnels and product pages to improve sales performance.

Founder at Breebody

January 1, 2023 - January 1, 2024

Launched a beauty brand introducing a new product category to the Middle East market. Managed supplier sourcing and private labeling, reducing production costs by 15%. Created high-performing UGC and ad creatives, reducing CPA by 30%. Led product launch campaigns including branding, content direction, and influencer marketing. Coordinated photoshoots including creative direction and visual storytelling.

Founder & Studio Manager at Capture The Studio

January 1, 2024 - Present

Founded and managed a creative content studio for brands and creators. Handled bookings, client experience, and production workflows. Directed brand shoots, product photography, and video content production. Managed studio branding and social media presence.

Social Media Manager at Ibtisamati

January 1, 2022 - January 1, 2023

Developed and executed content strategy across Instagram, increasing engagement and reach. Managed influencer collaborations and digital campaigns. Created structured content calendars aligned with marketing campaigns. Handled community management and customer engagement.

Junior Marketing Manager at BEON-IT

January 1, 2023 - Present

Supported digital marketing campaigns across LinkedIn, Facebook, and X. Managed Google Ads campaigns focused on lead generation and conversions. Assisted in corporate branding and marketing strategy development. Analyzed campaign performance to improve marketing effectiveness.

Freelance Content Creator & Digital Marketer at Various Clients

January 1, 2022 - Present

Created high-converting UGC content and short-form videos for 30+ brands across fashion, beauty, and lifestyle. Developed Shopify websites and optimized e-commerce product pages. Produced paid ad creatives focused on engagement and conversion optimization. Adapted content strategies across multiple industries based on brand identity.

Freelance Content Creator & Digital Marketer at Freelance / Self-Employed

January 1, 2022 - Present