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I’m an accomplished events leader with over 10 years of experience in planning and delivering international B2B trade shows and large-scale events. I blend sales, marketing and operations to drive growth, build strategic partnerships and elevate exhibitor and visitor experiences. I thrive in fast-paced, high-pressure environments and excel at turning complex projects into tangible business outcomes. I’m passionate about creating sustainable event programs through smart planning, strong governance and collaborative teamwork. I focus on ROI, sponsorship alignment and community engagement to expand reach and impact across global markets.…I’m an accomplished events leader with over 10 years of experience in planning and delivering international B2B trade shows and large-scale events. I blend sales, marketing and operations to drive growth, build strategic partnerships and elevate exhibitor and visitor experiences. I thrive in fast-paced, high-pressure environments and excel at turning complex projects into tangible business outcomes. I’m passionate about creating sustainable event programs through smart planning, strong governance and collaborative teamwork. I focus on ROI, sponsorship alignment and community engagement to expand reach and impact across global markets.

Ginevra Colombo-Ercole

Executive Producer, Line Producer, Project Manager, +1

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I’m an accomplished events leader with over 10 years of experience in planning and delivering international B2B trade shows and large-scale events. I blend sales, marketing and operations to drive growth, build strategic partnerships and elevate exhibitor and visitor experiences. I thrive in fast-paced, high-pressure environments and excel at turning complex projects into tangible business outcomes. I’m passionate about creating sustainable event programs through smart planning, strong governance and collaborative teamwork. I focus on ROI, sponsorship alignment and community engagement to expand reach and impact across global markets.…I’m an accomplished events leader with over 10 years of experience in planning and delivering international B2B trade shows and large-scale events. I blend sales, marketing and operations to drive growth, build strategic partnerships and elevate exhibitor and visitor experiences. I thrive in fast-paced, high-pressure environments and excel at turning complex projects into tangible business outcomes. I’m passionate about creating sustainable event programs through smart planning, strong governance and collaborative teamwork. I focus on ROI, sponsorship alignment and community engagement to expand reach and impact across global markets.

Available to hire

I’m an accomplished events leader with over 10 years of experience in planning and delivering international B2B trade shows and large-scale events. I blend sales, marketing and operations to drive growth, build strategic partnerships and elevate exhibitor and visitor experiences. I thrive in fast-paced, high-pressure environments and excel at turning complex projects into tangible business outcomes.

I’m passionate about creating sustainable event programs through smart planning, strong governance and collaborative teamwork. I focus on ROI, sponsorship alignment and community engagement to expand reach and impact across global markets.

Skills

Presentation Design

CRM

Experience Level

Presentation Design

Expert

CRM

Intermediate

Language

Italian

Fluent

German

Advanced

English

Advanced

Spanish; Castilian

Intermediate

French

Intermediate

Swedish

Intermediate

Danish

Intermediate

Work Experience

Head of Events at Easyfairs Italia

January 20, 2024 - Present

Led and grew B2B events by launching top-tier exhibitions, building strategic partnerships with sponsors, media and associations to increase brand visibility and impact. Provided pragmatic, hands-on leadership to a cross-functional team of 10 (sales, marketing and operations), oversaw projects and crisis management to keep initiatives on track. Managed P&L and delivered measurable results (+34% visitor traffic, +21% exhibitor revenue).

Project Manager at Easyfairs Deutschland

October 20, 2020 - April 20, 2022

Implemented targeted sales strategies for new event launches, uncovered new business opportunities and aligned commercial plans with market trends and industry demand through structured market analysis. Built strong partnerships with key accounts and industry associations to ensure long-term collaboration and event sustainability.

Project Manager at Easyfairs Deutschland

April 20, 2022 - December 20, 2023

Implemented targeted sales strategies for new event launches, grew international community and drove collaboration across markets; built cross-functional partnerships; ensured timely execution and sustainable event practices.

Sales & Marketing Executive at Messe Frankfurt Italia

October 20, 2015 - October 20, 2020

Managed Italian exhibitors at Messe Frankfurt's trade shows, coordinated country pavilions and areas, and built relationships with international teams to drive growth.

Project Assistant Market Development at German Chamber of Commerce Milan

January 20, 2015 - October 20, 2015

Researched markets to identify potential business partners for Italian and German companies; coordinated clients and provided interpretation during export trips; supported tailored business development by aligning strategies with client needs.

Project Executive at Messe Frankfurt Italia

January 1, 2015 - October 1, 2020

Planned and executed SPS Italia, Europe’s top industrial automation trade show, managing sales and stand allocations for 40K visitors and 850 exhibitors. Coordinated country pavilions and special areas, operating in a fast, high-pressure environment and demonstrating adaptability, multitasking and problem-solving to keep projects on track across 20+ international events.

Project Assistant Market Development at German Chamber of Commerce Milan

January 1, 2010 - January 1, 2015