I am Sara Awad, a Creative Content Producer based in Edinburgh with over 15 years of experience delivering video, photography, design and campaign content for NGOs and development partners. I shape creative concepts, direct shoots, and edit content to tell visual stories that connect with diverse audiences. I specialize in amplifying unheard voices and raising awareness around critical issues. My work spans field documentation, campaign storytelling, and audience-focused content across digital platforms, driving visibility, engagement, and advocacy impact.…

Sara Awad

I am Sara Awad, a Creative Content Producer based in Edinburgh with over 15 years of experience delivering video, photography, design and campaign content for NGOs and development partners. I shape creative concepts, direct shoots, and edit content to tell visual stories that connect with diverse audiences. I specialize in amplifying unheard voices and raising awareness around critical issues. My work spans field documentation, campaign storytelling, and audience-focused content across digital platforms, driving visibility, engagement, and advocacy impact.…

Available to hire

I am Sara Awad, a Creative Content Producer based in Edinburgh with over 15 years of experience delivering video, photography, design and campaign content for NGOs and development partners. I shape creative concepts, direct shoots, and edit content to tell visual stories that connect with diverse audiences.

I specialize in amplifying unheard voices and raising awareness around critical issues. My work spans field documentation, campaign storytelling, and audience-focused content across digital platforms, driving visibility, engagement, and advocacy impact.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Volunteer at Red Cross, Project Esperanz
February 1, 2026 - Present
Delivered educational workshops using clear, engaging and accessible communication for diverse groups. Created multimedia content to support project activity, outreach and community engagement. Contributed to social media output and help align content with project objectives. Supported communication work through visual storytelling and audience-focused content creation.
Content Creator Consultant at UNICEF, Sudan
August 1, 2022 - September 1, 2024
Produced video, photography and graphic content documenting UNICEF-supported interventions and field activities. Directed interviews and edited visual content into clear, compelling stories for advocacy and communications use. Planned storylines around partner goals, audience needs and campaign priorities to improve message impact. Handled consent processes with care when documenting beneficiaries and sensitive contexts. Built and supported a reliable media and photography team in Darfur that served international organisations and partners. Monitored engagement trends across social media activity and used findings to inform stronger future campaigns.
Content Creator at Double Eye Media
April 1, 2019 - March 1, 2023
Created multi-platform content for organisations including Friedrich Ebert Foundation, GIZ, Save the Children and UN Women. Developed creative concepts and produced visual and written content aligned with communication strategies and audience goals. Supported social media content delivery and campaign storytelling across development and advocacy projects. Contributed to film-making work for Generation Equality: Realising Women’s Rights for an Equal Future.
Production Designer at Nuuar Media Production
May 1, 2021 - December 1, 2022
Designed and reviewed the visual identity of a talk show produced for TV, online and other media platforms.
Graphic Designer at Vill
November 22, 2009 - June 1, 2017
Designed visual assets for digital and print use, maintaining brand consistency and supporting wider marketing and communication needs.
Volunteer at Red Cross
February 1, 2026 - Present
Deliver educational workshops using clear, engaging and accessible communication for diverse groups. Create multimedia content to support project activity, outreach and community engagement. Contribute to social media output and help align content with project objectives. Support communication work through visual storytelling and audience-focused content creation.
Content Creator at Double Eye Media (Part-time)
April 1, 2019 - March 1, 2023
Created multi-platform content for organisations including Friedrich Ebert Foundation, GIZ, Save the Children and UN Women. Developed creative concepts and produced visual and written content aligned with communication strategies and audience goals. Supported social media content delivery and campaign storytelling across development and advocacy projects. Contributed to film-making work for Generation Equality: Realising Women’s Rights for an Equal Future.
Production Designer at Nuuar Media Production (Part-time)
May 1, 2021 - December 1, 2022
Designed and reviewed the visual identity of a talk show produced for TV, online and other media platforms.

Education

Bachelor's Degree with Honours, Fine and Applied Art at Sudan University
January 11, 2030 - November 1, 2006
Bachelor's Degree with Honours, Fine and Applied Art at Sudan University
January 11, 2030 - November 1, 2006
Bachelor's Degree with Honours, Fine and Applied Art at Sudan University
January 11, 2030 - November 1, 2006
Bachelor's Degree with Honours, Fine and Applied Art at Sudan University
January 11, 2030 - November 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Professional Services
    Art Director

    Art Director with a fine arts background and extensive experience shaping the visual language of films, talk shows, and creative productions. Skilled in concept development, mood boards, set and prop direction, colour storytelling, and visual identity work, with experience collaborating closely with directors, cinematography teams, and production crews to deliver coherent on-screen worlds. Brings a culturally informed and research-led approach to art direction, combining practical production delivery with strong aesthetic judgement.