Sara Awad

Available to hire

I am Sara Awad, a Creative Content Producer based in Edinburgh with over 15 years of experience delivering video, photography, design and campaign content for NGOs and development partners.

About

I am Sara Awad, a Creative Content Producer based in Edinburgh with over 15 years of experience delivering video, photography, design and campaign content for NGOs and development partners. I shape creative concepts, direct shoots, and edit content to tell visual stories that connect with diverse audiences.

I specialize in amplifying unheard voices and raising awareness around critical issues. My work spans field documentation, campaign storytelling, and audience-focused content across digital platforms, driving visibility, engagement, and advocacy impact.

  • Joined May 2026

Languages

  • EnglishFluent
  • ArabicFluent

Industry experience

  • Non-Profit Organization
  • Media & Entertainment
  • Education
  • Professional Services

More experts in Edinburgh, United Kingdom

Projects · 2

Art Director with a fine arts background and extensive experience shaping the visual language of films, talk shows, and creative productions. Skilled in concept development, mood boards, set and prop direction, colour storytelling, and visual identity work, with experience collaborating closely with directors, cinematography teams, and production crews to deliver coherent on-screen worlds. Brings a culturally informed and research-led approach to art direction, combining practical production delivery with strong aesthetic judgement.

Art Director
  • Art Director

Work experience· 8 roles

Volunteer · Red CrossFeb 2026 – Present · 10 mos

Deliver educational workshops using clear, engaging and accessible communication for diverse groups. Create multimedia content to support project activity, outreach and community engagement. Contribute to social media output and help align content with project objectives. Support communication work through visual storytelling and audience-focused content creation.

Volunteer · Red Cross, Project EsperanzFeb 2026 – Present · 10 mos

Delivered educational workshops using clear, engaging and accessible communication for diverse groups. Created multimedia content to support project activity, outreach and community engagement. Contributed to social media output and help align content with project objectives. Supported communication work through visual storytelling and audience-focused content creation.

Content Creator Consultant · UNICEF, SudanAug 2022 – Sep 2024 · 2 yrs 2 mos

Produced video, photography and graphic content documenting UNICEF-supported interventions and field activities. Directed interviews and edited visual content into clear, compelling stories for advocacy and communications use. Planned storylines around partner goals, audience needs and campaign priorities to improve message impact. Handled consent processes with care when documenting beneficiaries and sensitive contexts. Built and supported a reliable media and photography team in Darfur that served international organisations and partners. Monitored engagement trends across social media activity and used findings to inform stronger future campaigns.

Production Designer · Nuuar Media Production (Part-time)May 2021 – Dec 2022 · 1 yr 8 mos
Production Designer · Nuuar Media ProductionMay 2021 – Dec 2022 · 1 yr 8 mos
Content Creator · Double Eye Media (Part-time)Apr 2019 – Mar 2023 · 4 yrs
Content Creator · Double Eye MediaApr 2019 – Mar 2023 · 4 yrs
Graphic Designer · VillNov 2009 – Jun 2017 · 7 yrs 8 mos

Education

Bachelor's Degree with Honours, Fine and Applied Art · Sudan University2030 – 2006
Bachelor's Degree with Honours, Fine and Applied Art · Sudan University2030 – 2006
Bachelor's Degree with Honours, Fine and Applied Art · Sudan University2030 – 2006
Bachelor's Degree with Honours, Fine and Applied Art · Sudan University2030 – 2006

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