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I am a Digital Marketing Strategist with extensive experience in crafting and executing comprehensive marketing campaigns. My focus lies in leveraging data-driven insights to optimize strategies and drive growth. I thrive in collaborative environments and enjoy leading high-performance teams to achieve outstanding results in digital advertising and account management. My passion for innovation and problem-solving fuels my approach to tackling marketing challenges, ensuring that I consistently deliver measurable results for clients.…I am a Digital Marketing Strategist with extensive experience in crafting and executing comprehensive marketing campaigns. My focus lies in leveraging data-driven insights to optimize strategies and drive growth. I thrive in collaborative environments and enjoy leading high-performance teams to achieve outstanding results in digital advertising and account management. My passion for innovation and problem-solving fuels my approach to tackling marketing challenges, ensuring that I consistently deliver measurable results for clients.

Danna Vargas

Digital Marketer, Marketing Strategist, Performance Marketer

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I am a Digital Marketing Strategist with extensive experience in crafting and executing comprehensive marketing campaigns. My focus lies in leveraging data-driven insights to optimize strategies and drive growth. I thrive in collaborative environments and enjoy leading high-performance teams to achieve outstanding results in digital advertising and account management. My passion for innovation and problem-solving fuels my approach to tackling marketing challenges, ensuring that I consistently deliver measurable results for clients.…I am a Digital Marketing Strategist with extensive experience in crafting and executing comprehensive marketing campaigns. My focus lies in leveraging data-driven insights to optimize strategies and drive growth. I thrive in collaborative environments and enjoy leading high-performance teams to achieve outstanding results in digital advertising and account management. My passion for innovation and problem-solving fuels my approach to tackling marketing challenges, ensuring that I consistently deliver measurable results for clients.

Available to hire

I am a Digital Marketing Strategist with extensive experience in crafting and executing comprehensive marketing campaigns. My focus lies in leveraging data-driven insights to optimize strategies and drive growth. I thrive in collaborative environments and enjoy leading high-performance teams to achieve outstanding results in digital advertising and account management. My passion for innovation and problem-solving fuels my approach to tackling marketing challenges, ensuring that I consistently deliver measurable results for clients.

Skills

SEO

Email Marketing

Experience Level

SEO

Expert

Email Marketing

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Portuguese

Beginner

Work Experience

Director of Digital Marketing at Xpand Group

July 1, 2024 - December 1, 2024

Responsible for leading and developing the digital marketing division, managing teams in digital advertising, SEO, email marketing, and content. Ensured the sustainable growth of the division by optimizing processes and guaranteeing success in delivering services to key clients such as Nike, Bonafont, Shareflow, and others.

Director of Performance at Xpand Group

November 1, 2023 - July 1, 2024

Led the digital advertising team, managing campaigns and ensuring the achievement of key business KPIs. Directed the strategic development of client accounts, driving department growth in revenue and reach.

Account Executive Performance at Xpand Group

November 1, 2022 - November 1, 2023

Responsible for creating and implementing digital marketing strategies focused on digital advertising campaigns, managing accounts for various companies across Latin America and achieving key business KPIs.

National Director of Sales and Product Development at AIESEC in Colombia

June 1, 2021 - July 1, 2022

Created and implemented the national sales and marketing strategy for AIESEC in Colombia, leading the development of the customer funnel and managing international partnerships.

Paid Media Senior at Globant GUT

February 1, 2025 - Present

Currently leading the 360° digital marketing strategy for a key client, responsible for account management and performance-driven paid media execution.