Trade Marketing Executive at Sysco Ireland

Planned and executed trade marketing campaigns to promote new and seasonal food product ranges to hospitality and foodservice clients. Collaborated with sales teams to implement promotional strategies that increased product visibility and drove revenue growth across key accounts. Analysed sales data and customer purchasing trends to identify opportunities for targeted promotions and product placement. Coordinated marketing materials, product promotions, and in-market campaigns to support sales initiatives. Worked closely with suppliers and internal stakeholders to develop promotional offers and marketing activities. Monitored campaign performance and prepared reports to evaluate effectiveness and inform future marketing strategies. Maintained strong relationships with key hospitality clients to support marketing initiatives and ensure successful campaign execution.

Marketing Intern at Sysco Ireland

Supported the execution of business to business marketing campaigns targeting foodservice operators, hospitality groups, and independent retailers. Assisted in promoting seasonal product ranges, supplier partnerships, and promotional catalogues to drive sales growth. Analyzed customer purchasing data to identify trends and support targeted promotional activity. Coordinated marketing materials including digital catalogues, email campaigns, point-of-sale assets, and sales collateral for account managers. Collaborated with Category, Sales, and Procurement teams to align marketing campaigns with inventory availability and commercial priorities. Contributed to campaign performance reporting by tracking metrics such as order uplift, product adoption, and promotional ROI. Conducted competitor benchmarking within the foodservice distribution market to support pricing and positioning strategies. Assisted in organising trade shows, supplier showcase events, and customer engagement initiatives. M