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I am Susann Rivera, a senior Event & Trade Show Marketing Director who connects brands with B2B audiences through strategic planning, creative communications, and immersive exhibit experiences. I thrive in deadline-driven, fast-paced corporate environments and excel at leading cross-functional teams to craft compelling brand narratives and measurable campaigns. I guide end-to-end programs from concept to execution, leveraging storytelling, data-driven insights, and a collaborative approach to drive lead generation, product awareness, and strong ROI. I’m passionate about sustainability, multi-cultural collaboration, and delivering high-impact experiences across physical and virtual environments.…I am Susann Rivera, a senior Event & Trade Show Marketing Director who connects brands with B2B audiences through strategic planning, creative communications, and immersive exhibit experiences. I thrive in deadline-driven, fast-paced corporate environments and excel at leading cross-functional teams to craft compelling brand narratives and measurable campaigns. I guide end-to-end programs from concept to execution, leveraging storytelling, data-driven insights, and a collaborative approach to drive lead generation, product awareness, and strong ROI. I’m passionate about sustainability, multi-cultural collaboration, and delivering high-impact experiences across physical and virtual environments.

Susann Rivera

Creative Director, Brand Strategist, Marketing Strategist, +7

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I am Susann Rivera, a senior Event & Trade Show Marketing Director who connects brands with B2B audiences through strategic planning, creative communications, and immersive exhibit experiences. I thrive in deadline-driven, fast-paced corporate environments and excel at leading cross-functional teams to craft compelling brand narratives and measurable campaigns. I guide end-to-end programs from concept to execution, leveraging storytelling, data-driven insights, and a collaborative approach to drive lead generation, product awareness, and strong ROI. I’m passionate about sustainability, multi-cultural collaboration, and delivering high-impact experiences across physical and virtual environments.…I am Susann Rivera, a senior Event & Trade Show Marketing Director who connects brands with B2B audiences through strategic planning, creative communications, and immersive exhibit experiences. I thrive in deadline-driven, fast-paced corporate environments and excel at leading cross-functional teams to craft compelling brand narratives and measurable campaigns. I guide end-to-end programs from concept to execution, leveraging storytelling, data-driven insights, and a collaborative approach to drive lead generation, product awareness, and strong ROI. I’m passionate about sustainability, multi-cultural collaboration, and delivering high-impact experiences across physical and virtual environments.

Available to hire

I am Susann Rivera, a senior Event & Trade Show Marketing Director who connects brands with B2B audiences through strategic planning, creative communications, and immersive exhibit experiences. I thrive in deadline-driven, fast-paced corporate environments and excel at leading cross-functional teams to craft compelling brand narratives and measurable campaigns.

I guide end-to-end programs from concept to execution, leveraging storytelling, data-driven insights, and a collaborative approach to drive lead generation, product awareness, and strong ROI. I’m passionate about sustainability, multi-cultural collaboration, and delivering high-impact experiences across physical and virtual environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

Italian

Fluent

Work Experience

Director, Global Events and Trade Shows at ESS Inc.

July 1, 2021 - Present

Directed a $5M global trade show and events portfolio, developing a sustainability program for all exhibits and delivering award-winning displays across Australia, the UK, Europe and US. Enabled sales growth exceeding $29M through strategic sponsorships and ROI-focused event design, while thriving in multicultural, multilingual environments and maintaining rigorous compliance with global rules.

Executive Producer, Virtual Events at Orange Silicon Valley

August 1, 2020 - July 1, 2021

Led a complex, fast-moving flagship virtual event for a France Telecom-scale brand. Directed creative production, look-and-feel, and a 40-person, multi-continent team; evaluated platform technologies; identified trends in AR/VR and digital transformation to evolve the event program; oversaw speaker direction, video segments, AR/VR demos, gamification and live interactions.

Senior Marketing Manager and Events NA & LATAM at Canadian Solar Technologies, Inc

July 1, 2019 - February 1, 2020

Developed market-facing campaigns and target messaging for the US and LATAM; built lead funnels across multiple channels; managed end-to-end campaigns, post-campaign ROI/ROM analyses, and A/B testing; collaborated with Product Management and Sales to drive acquisition and retention; produced collateral, case studies, social content, and video concepts; managed cross-functional teams and vendor relationships across US and LATAM.

Creative Director at SRC (SRC Creative)

January 1, 2011 - June 1, 2019

Oversaw trade show and event marketing from concept to post-analysis, delivering strategic creative campaigns and branded experiences that drove lead generation across tech, energy, healthcare and other sectors; established brand exhibition standards, coordinated cross-functional teams, and built a robust vendor network to execute high-impact events.

Senior Marketing Manager and Events North America & LATAM at Canadian Solar Technologies, Inc

July 1, 2019 - February 1, 2020

Developed campaign messages and target market definitions for US and LATAM; built lead funnels across multiple channels; conducted post-campaign ROI analyses; led cross-functional collaboration with Product Management, Sales, and Marketing; managed events, virtual experiences, partnerships, and investor relations.

Creative Director at SRC

January 1, 2011 - June 1, 2019

Oversee trade show and event marketing operations, delivering strategically positioned campaigns and brand experiences; established standards and best practices for exhibitions and global meetings; aligned cross-functional teams and vendor networks to drive lead-generation outcomes.