I am a passionate Marketing Leader with over 20 years of experience driving demand generation and brand evolution globally. My expertise lies in spearheading brand transformation and building sales pipelines across various sectors including software, telecom, life insurance, and government services. Throughout my career, I have demonstrated a strong ability to lead marketing teams to achieve significant growth. I thrive in dynamic environments where creativity meets strategy, and I am dedicated to fostering innovation within teams while delivering outstanding results for my clients.…

DILINI RATNAYAKE

I am a passionate Marketing Leader with over 20 years of experience driving demand generation and brand evolution globally. My expertise lies in spearheading brand transformation and building sales pipelines across various sectors including software, telecom, life insurance, and government services. Throughout my career, I have demonstrated a strong ability to lead marketing teams to achieve significant growth. I thrive in dynamic environments where creativity meets strategy, and I am dedicated to fostering innovation within teams while delivering outstanding results for my clients.…

Available to hire

I am a passionate Marketing Leader with over 20 years of experience driving demand generation and brand evolution globally. My expertise lies in spearheading brand transformation and building sales pipelines across various sectors including software, telecom, life insurance, and government services.

Throughout my career, I have demonstrated a strong ability to lead marketing teams to achieve significant growth. I thrive in dynamic environments where creativity meets strategy, and I am dedicated to fostering innovation within teams while delivering outstanding results for my clients.

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Skills

Experience Level

Language

English
Fluent
Sinhala, Sinhalese
Advanced

Work Experience

Director Marketing at Xitricon
January 1, 2023 - Present
Strategic marketing leadership including demand generation, brand evolution and GTM programs across software, telecom, life insurance and government sectors.
Director Strategic Communications at Government Tech Agency
June 1, 2021 - January 1, 2023
Managed strategic communications for government agencies, enhancing public engagement and marketing efforts.
Head of Marketing at IFS
September 1, 2017 - June 1, 2021
Oversaw marketing efforts for B2B services, driving brand positioning and engagement initiatives.
Director Strategic Communications at ICTA (ICTA) Sri Lanka
September 1, 2017 - June 1, 2021
Directed strategic communications for the government ICT sector including branding and stakeholder engagement.
Head of Marketing at IFS Sri Lanka
September 1, 2017 - June 30, 2021
Led marketing for B2B software services; developed demand generation and go-to-market strategies; cross-functional leadership across product, sales and channels.
Brand Manager at Ceylinco Life, Sri Lanka
April 1, 2014 - March 31, 2017
Led B2C life insurance branding and marketing campaigns.
Category Manager at Ceylinco Life, Sri Lanka
April 1, 2014 - March 31, 2017
Owned product marketing and category management for life insurance; drove market growth and improved campaign effectiveness.
Brand Manager at Ceylinco Life, Sri Lanka
April 1, 2008 - March 31, 2012
Led branding, positioning and campaigns for B2C insurance products; built brand equity and customer engagement.
Senior CRM Executive at Ceylinco Life, Sri Lanka
May 1, 2004 - March 31, 2007
CRM program management and customer lifecycle marketing for B2C life insurance.
Senior Assistant Brand Manager at Ceylinco Life, Sri Lanka
May 1, 2004 - March 31, 2007
Supported brand strategy, communications and campaigns for life insurance segments.
Senior CRM Executive at Ceylinco Life, Sri Lanka
May 1, 2002 - May 31, 2004
Managed CRM programs and customer engagement initiatives to improve retention and policy penetration.
Call Center Executive at Ceylinco Life, Sri Lanka
April 1, 2002 - April 30, 2004
Customer support and policyholder communications to ensure service excellence.

Education

MBA in Marketing at Asia Pacific Institute of Digital Marketing
January 1, 2010 - December 31, 2012
Diploma in Marketing at Postgraduate Institute of Management
January 1, 2004 - December 31, 2007
Diploma in Digital Marketing at Academy of Multimedia & Design
January 1, 2021 - December 31, 2021
Certificate in Fashion Design at Finishing School (Julian Cole Strategy)
January 1, 2024 - December 31, 2024
MBA at Asia Pacific Institute of Digital Marketing
January 1, 2010 - January 1, 2012
Diploma in Marketing at Postgraduate Institute of Management
January 1, 2004 - January 1, 2007
Chartered Institute of Marketing (UK) – Brand Building & Demand Generation at Chartered Institute of Marketing
April 1, 2002 - May 1, 2004
Diploma in Digital Marketing at Academy of Multimedia & Design
January 1, 2021 - December 31, 2021
Certificate at Asia Pacific Institute of Digital Marketing
January 1, 2021 - December 31, 2021
Executive Leadership at Harsh Johari Leadership Program
January 1, 2025 - December 31, 2025
MBA at Postgraduate Institute of Management
January 1, 2010 - December 31, 2012

Qualifications

Brand Building & Demand Generation
January 11, 2030 - May 9, 2026
Brand Positioning & Engagement
January 11, 2030 - May 9, 2026
Leadership Program
January 11, 2030 - May 9, 2026
HND in Arts & Design
January 9, 2003 - December 9, 2004
MBA
January 1, 2010 - January 1, 2012
Diploma in Marketing
January 1, 2004 - January 1, 2007
Chartered Institute of Marketing (UK) – Brand Building & Demand Generation
April 1, 2002 - May 1, 2004
Diploma in Digital Marketing
January 1, 2021 - December 31, 2021
HND in Arts & Design
January 1, 2023 - December 31, 2024
Generative AI for Marketers
January 1, 2025 - August 3, 2026

Industry Experience

Software & Internet, Telecommunications, Government, Financial Services, Professional Services, Healthcare, Education

Skills

Experience Level