Hello, I’m Dilini Ratnayake, a marketing and branding leader with 20+ years of experience driving demand generation and brand evolution across software, telecommunications, life insurance, and government sectors. I partner with cross-functional teams to craft growth-focused strategies, build robust sales pipelines, and deliver creative, results-driven campaigns. I’m passionate about mentoring teams, translating business goals into compelling brand stories, and leveraging modern tools—from Canva to Adobe Creative Suite—to deliver memorable customer experiences. I’m currently directing marketing at Xitricon in Dubai while exploring opportunities to shape ambitious brands on a global stage.…

Dilini Ratnayake

Hello, I’m Dilini Ratnayake, a marketing and branding leader with 20+ years of experience driving demand generation and brand evolution across software, telecommunications, life insurance, and government sectors. I partner with cross-functional teams to craft growth-focused strategies, build robust sales pipelines, and deliver creative, results-driven campaigns. I’m passionate about mentoring teams, translating business goals into compelling brand stories, and leveraging modern tools—from Canva to Adobe Creative Suite—to deliver memorable customer experiences. I’m currently directing marketing at Xitricon in Dubai while exploring opportunities to shape ambitious brands on a global stage.…

Available to hire

Hello, I’m Dilini Ratnayake, a marketing and branding leader with 20+ years of experience driving demand generation and brand evolution across software, telecommunications, life insurance, and government sectors. I partner with cross-functional teams to craft growth-focused strategies, build robust sales pipelines, and deliver creative, results-driven campaigns.

I’m passionate about mentoring teams, translating business goals into compelling brand stories, and leveraging modern tools—from Canva to Adobe Creative Suite—to deliver memorable customer experiences. I’m currently directing marketing at Xitricon in Dubai while exploring opportunities to shape ambitious brands on a global stage.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Head of Marketing at IFS Sri Lanka
September 1, 2017 - June 30, 2021
Led marketing for B2B software services; developed demand generation and go-to-market strategies; cross-functional leadership across product, sales and channels.
Category Manager at Ceylinco Life, Sri Lanka
April 1, 2014 - March 31, 2017
Owned product marketing and category management for life insurance; drove market growth and improved campaign effectiveness.
Brand Manager at Ceylinco Life, Sri Lanka
April 1, 2008 - March 31, 2012
Led branding, positioning and campaigns for B2C insurance products; built brand equity and customer engagement.
Senior Assistant Brand Manager at Ceylinco Life, Sri Lanka
May 1, 2004 - March 31, 2007
Supported brand strategy, communications and campaigns for life insurance segments.
Senior CRM Executive at Ceylinco Life, Sri Lanka
May 1, 2002 - May 31, 2004
Managed CRM programs and customer engagement initiatives to improve retention and policy penetration.
Call Center Executive at Ceylinco Life, Sri Lanka
April 1, 2002 - April 30, 2004
Customer support and policyholder communications to ensure service excellence.
Director Marketing at Xitricon
January 1, 2023 - Present
Strategic marketing leadership including demand generation, brand evolution and GTM programs across software, telecom, life insurance and government sectors.
Director Strategic Communications at ICTA (ICTA) Sri Lanka
September 1, 2017 - June 1, 2021
Directed strategic communications for the government ICT sector including branding and stakeholder engagement.
Brand Manager at Ceylinco Life, Sri Lanka
April 1, 2014 - March 31, 2017
Led B2C life insurance branding and marketing campaigns.
Senior CRM Executive at Ceylinco Life, Sri Lanka
May 1, 2004 - March 31, 2007
CRM program management and customer lifecycle marketing for B2C life insurance.

Education

MBA in Marketing at Asia Pacific Institute of Digital Marketing
January 1, 2010 - December 31, 2012
Diploma in Marketing at Postgraduate Institute of Management
January 1, 2004 - December 31, 2007
Diploma in Digital Marketing at Academy of Multimedia & Design
January 1, 2021 - December 31, 2021
Certificate in Fashion Design at Finishing School (Julian Cole Strategy)
January 1, 2024 - December 31, 2024
MBA at Asia Pacific Institute of Digital Marketing
January 1, 2010 - January 1, 2012
Diploma in Marketing at Postgraduate Institute of Management
January 1, 2004 - January 1, 2007
Chartered Institute of Marketing (UK) – Brand Building & Demand Generation at Chartered Institute of Marketing
April 1, 2002 - May 1, 2004
Diploma in Digital Marketing at Academy of Multimedia & Design
January 1, 2021 - December 31, 2021

Qualifications

Brand Building & Demand Generation
January 11, 2030 - May 9, 2026
Brand Positioning & Engagement
January 11, 2030 - May 9, 2026
Leadership Program
January 11, 2030 - May 9, 2026
HND in Arts & Design
January 9, 2003 - December 9, 2004
MBA
January 1, 2010 - January 1, 2012
Diploma in Marketing
January 1, 2004 - January 1, 2007
Chartered Institute of Marketing (UK) – Brand Building & Demand Generation
April 1, 2002 - May 1, 2004
Diploma in Digital Marketing
January 1, 2021 - December 31, 2021

Industry Experience

Software & Internet, Telecommunications, Government, Financial Services, Professional Services, Healthcare, Education

Skills

Experience Level