Owner / Designer at ABSTRACT, Richmond, VA

Founded and operated an independent apparel brand; designed and produced 100+ custom garments; created original graphic designs, typography treatments, and apparel graphics for seasonal collections and promotional campaigns; managed brand website and social media platforms; increased online engagement by 40% and monthly sales by 25%; directed and organized creative photo shoots with teams of 5+ models and photographers; designed digital marketing assets and promotional materials used across social channels; coordinated vendor booths at local events to strengthen brand visibility and customer engagement; built partnerships with 6+ local businesses to expand brand presence and collaborative marketing opportunities.