I'm Katarina Marčetić, a senior image retoucher and AI-driven visual content producer with 7+ years of experience across high-end beauty, product, food, and lifestyle imagery. I combine disciplined visual craft with a fast-evolving AI toolset to deliver consistent, brand-accurate output at volume without sacrificing quality.\n\nI'm independently minded and work remotely, managing end-to-end pipelines from brief to final delivery. Over the past years I have produced and retouched high-end beauty and product imagery for Providenca Marketing's US client portfolio (notably Blue Wheel), integrating AI image-generation into the workflow, performing prompt engineering and QC against brand guidelines, and collaborating with art directors to meet production targets.

Katarina Marčetić

I'm Katarina Marčetić, a senior image retoucher and AI-driven visual content producer with 7+ years of experience across high-end beauty, product, food, and lifestyle imagery. I combine disciplined visual craft with a fast-evolving AI toolset to deliver consistent, brand-accurate output at volume without sacrificing quality.\n\nI'm independently minded and work remotely, managing end-to-end pipelines from brief to final delivery. Over the past years I have produced and retouched high-end beauty and product imagery for Providenca Marketing's US client portfolio (notably Blue Wheel), integrating AI image-generation into the workflow, performing prompt engineering and QC against brand guidelines, and collaborating with art directors to meet production targets.

Available to hire

I’m Katarina Marčetić, a senior image retoucher and AI-driven visual content producer with 7+ years of experience across high-end beauty, product, food, and lifestyle imagery. I combine disciplined visual craft with a fast-evolving AI toolset to deliver consistent, brand-accurate output at volume without sacrificing quality.\n\nI’m independently minded and work remotely, managing end-to-end pipelines from brief to final delivery. Over the past years I have produced and retouched high-end beauty and product imagery for Providenca Marketing’s US client portfolio (notably Blue Wheel), integrating AI image-generation into the workflow, performing prompt engineering and QC against brand guidelines, and collaborating with art directors to meet production targets.

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Language

English
Fluent
Serbian
Fluent
Spanish; Castilian
Beginner

Work Experience

Photo Retoucher & AI Image Producer at Providenca Marketing
April 1, 2023 - Present
Produced and retouched high-end beauty and product imagery for US client portfolio, with Blue Wheel as a primary account. Delivered brand-aligned assets across lifestyle composites, product hero shots, and e-commerce imagery. Integrated AI image-generation into the workflow (prompt engineering, AI-output QC) and performed non-destructive retouching, color grading, compositing, and final delivery. Coordinated with art directors remotely to meet production deadlines.
Founder, Art Director, Photographer, & High-End Photo Retoucher at OBSCURNA Studio
April 1, 2019 - Present
Founded and run a remote creative studio offering high-end retouching, art direction, photography, and cinematography for international brands. Develop visual concepts and comprehensive aesthetic systems from brief to final image, ensuring brand coherence across formats. Manage all phases of image production and client delivery, from concept through post-production to final files.
Food & Product Photographer, Photo Editor & Retoucher at Virtu.rs
August 1, 2020 - December 1, 2021
In-house food and product photographer with full responsibility for shooting, editing, and retouching in a fast-paced commercial studio. Focus on colour accuracy, product styling, and consistent output—foundational skills that inform AI-output QC.
2nd Assistant Camera & Bolt X Operator at CINEPLANET
July 1, 2022 - December 1, 2022
On-set camera operation on commercial productions; deepened understanding of lighting, framing, and visual composition at a professional production level.
Graphic Designer at KLETT publishing house
April 1, 2018 - April 1, 2019
Designed digital textbooks for elementary schools; built strong foundations in layout, typography, and structured visual communication.

Education

Master's Degree – Studio Photography at Faculty of Applied Arts, University of Arts, Belgrade
January 1, 2017 - January 1, 2019
Bachelor's Degree – Applied arts, Photography at Faculty of Applied Arts, University of Arts, Belgrade
January 1, 2013 - January 1, 2017
Cambridge International A & AS Level Business – Entrepreneurship at Business Academy
November 1, 2025 - November 1, 2026
Gaffer Course at Faculty of Dramatic Arts & Film Centre of Serbia
January 1, 2022 - May 1, 2026
Gaffer Certificate at Faculty of Dramatic Arts
December 1, 2022 - May 1, 2026

Qualifications

FLAIR Motion Control Software – Bolt X on Track
April 1, 2024 - May 1, 2026
Gaffer Certificate
December 1, 2022 - May 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods