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I'm Katarina Marčetić, a senior image retoucher and AI-driven visual content producer with 7+ years shaping high-end beauty, product, food, and lifestyle imagery. I blend disciplined craft with a fast-evolving AI toolkit to deliver brand-accurate output at scale without sacrificing quality. In the past three years I've worked remotely with Providenca Marketing on US-based accounts, including Blue Wheel, delivering lifestyle composites, product hero shots, and e-commerce visuals. I’ve integrated AI image-generation into my workflow—prompt engineering, QC, and compositing in Photoshop's AI-assisted environment—and I manage end-to-end pipelines, file delivery, and remote collaboration with art directors to hit production targets.…I'm Katarina Marčetić, a senior image retoucher and AI-driven visual content producer with 7+ years shaping high-end beauty, product, food, and lifestyle imagery. I blend disciplined craft with a fast-evolving AI toolkit to deliver brand-accurate output at scale without sacrificing quality. In the past three years I've worked remotely with Providenca Marketing on US-based accounts, including Blue Wheel, delivering lifestyle composites, product hero shots, and e-commerce visuals. I’ve integrated AI image-generation into my workflow—prompt engineering, QC, and compositing in Photoshop's AI-assisted environment—and I manage end-to-end pipelines, file delivery, and remote collaboration with art directors to hit production targets.

Katarina Marčetić

Photographer, Photoshop Editor, Image Editor, +4

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I'm Katarina Marčetić, a senior image retoucher and AI-driven visual content producer with 7+ years shaping high-end beauty, product, food, and lifestyle imagery. I blend disciplined craft with a fast-evolving AI toolkit to deliver brand-accurate output at scale without sacrificing quality. In the past three years I've worked remotely with Providenca Marketing on US-based accounts, including Blue Wheel, delivering lifestyle composites, product hero shots, and e-commerce visuals. I’ve integrated AI image-generation into my workflow—prompt engineering, QC, and compositing in Photoshop's AI-assisted environment—and I manage end-to-end pipelines, file delivery, and remote collaboration with art directors to hit production targets.…I'm Katarina Marčetić, a senior image retoucher and AI-driven visual content producer with 7+ years shaping high-end beauty, product, food, and lifestyle imagery. I blend disciplined craft with a fast-evolving AI toolkit to deliver brand-accurate output at scale without sacrificing quality. In the past three years I've worked remotely with Providenca Marketing on US-based accounts, including Blue Wheel, delivering lifestyle composites, product hero shots, and e-commerce visuals. I’ve integrated AI image-generation into my workflow—prompt engineering, QC, and compositing in Photoshop's AI-assisted environment—and I manage end-to-end pipelines, file delivery, and remote collaboration with art directors to hit production targets.

Available to hire

I’m Katarina Marčetić, a senior image retoucher and AI-driven visual content producer with 7+ years shaping high-end beauty, product, food, and lifestyle imagery. I blend disciplined craft with a fast-evolving AI toolkit to deliver brand-accurate output at scale without sacrificing quality.

In the past three years I’ve worked remotely with Providenca Marketing on US-based accounts, including Blue Wheel, delivering lifestyle composites, product hero shots, and e-commerce visuals. I’ve integrated AI image-generation into my workflow—prompt engineering, QC, and compositing in Photoshop’s AI-assisted environment—and I manage end-to-end pipelines, file delivery, and remote collaboration with art directors to hit production targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Serbian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Photo Retoucher & AI Image Producer at Providenca Marketing

April 1, 2023 - Present

Produced and retouched high-end beauty and product imagery for US client portfolio, with Blue Wheel as a primary account. Delivered brand-aligned assets across lifestyle composites, product hero shots, and e-commerce imagery. Integrated AI image-generation into the workflow (prompt engineering, AI-output QC) and performed non-destructive retouching, color grading, compositing, and final delivery. Coordinated with art directors remotely to meet production deadlines.

2nd Assistant Camera & Bolt X Operator at CINEPLANET

July 1, 2022 - December 1, 2022

On-set camera operation on commercial productions; deepened understanding of lighting, framing, and visual composition at a professional production level.

Food & Product Photographer at Virtu.rs

August 1, 2020 - December 1, 2021

In-house food and product photographer responsible for shooting, editing, and retouching in a fast-paced commercial studio. Focused on color accuracy, product styling, and consistent output, establishing foundational skills that inform AI-output QC workflows.

Food & Product Photographer, Photo Editor & Retoucher at Virtu.rs

August 1, 2020 - December 1, 2021

In-house food and product photographer with full responsibility for shooting, editing, and retouching in a fast-paced commercial studio. Focus on colour accuracy, product styling, and consistent output—foundational skills that inform AI-output QC.

Founder, Art Director, Photographer & High-End Photo Retoucher at OBSCURNA Studio

April 1, 2019 - Present

Founded and operate a creative studio offering high-end retouching, art direction, photography, and cinematography services to brands, artists, and agencies internationally. Develop visual concepts and full aesthetic systems from brief to final image, ensuring coherence across formats. Provide professional remote retouching and compositing, maintaining brand consistency and executing detailed briefs. Oversee all phases of image production from concept to delivery and collaborate with clients to achieve creative and business goals.

Founder, Art Director, Photographer, & High-End Photo Retoucher at OBSCURNA Studio

April 1, 2019 - Present

Founded and run a remote creative studio offering high-end retouching, art direction, photography, and cinematography for international brands. Develop visual concepts and comprehensive aesthetic systems from brief to final image, ensuring brand coherence across formats. Manage all phases of image production and client delivery, from concept through post-production to final files.

Graphic Designer at KLETT publishing house

April 1, 2018 - April 1, 2019

Designed digital textbooks for elementary schools; built strong foundations in layout, typography, and structured visual communication.