Hi, I'm Alexander Arda Cetinel, a UX Designer and researcher based in Ann Arbor, Michigan. I enjoy turning research insights into accessible, engaging digital experiences and collaborating with cross-functional teams to ship meaningful products. My background in psychology and computer science informs a user-centered approach that balances usability with performance and accessibility. I'm currently pursuing a Master of Science in Information Science at the University of Michigan, where I apply UX research methods to AR, education, and museum projects. I have led UX strategy for the Kelsey Museum AR initiative, conducted usability testing in the field, mentored design teams, and partnered with stakeholders to turn insights into concrete product decisions.

Alexander Arda Cetinel

Hi, I'm Alexander Arda Cetinel, a UX Designer and researcher based in Ann Arbor, Michigan. I enjoy turning research insights into accessible, engaging digital experiences and collaborating with cross-functional teams to ship meaningful products. My background in psychology and computer science informs a user-centered approach that balances usability with performance and accessibility. I'm currently pursuing a Master of Science in Information Science at the University of Michigan, where I apply UX research methods to AR, education, and museum projects. I have led UX strategy for the Kelsey Museum AR initiative, conducted usability testing in the field, mentored design teams, and partnered with stakeholders to turn insights into concrete product decisions.

Available to hire

Hi, I’m Alexander Arda Cetinel, a UX Designer and researcher based in Ann Arbor, Michigan. I enjoy turning research insights into accessible, engaging digital experiences and collaborating with cross-functional teams to ship meaningful products. My background in psychology and computer science informs a user-centered approach that balances usability with performance and accessibility.

I’m currently pursuing a Master of Science in Information Science at the University of Michigan, where I apply UX research methods to AR, education, and museum projects. I have led UX strategy for the Kelsey Museum AR initiative, conducted usability testing in the field, mentored design teams, and partnered with stakeholders to turn insights into concrete product decisions.

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Experience Level

Work Experience

UX Lead at Augmented Reality Initiative
December 1, 2024 - Present
Led UX strategy for a project with the Kelsey Museum of Archaeology to redesign the People of Rome tour, improving interactivity and engagement for student audiences. Oversaw end-to-end design and research processes using Double Diamond, Kano Analysis, and Low-Fidelity Prototyping. Facilitated a cross-disciplinary design team and produced high-fidelity prototypes emphasizing accessibility, cognitive simplicity, and trust-building.
UX Researcher & Designer at Nevada Homeless Alliance
September 1, 2024 - Present
Conducted in-person usability testing in Las Vegas with homeless users; analyzed heatmaps, task completion rates, time on task, qualitative insights, and navigation paths using Maze. Identified labeling breakdowns that hindered users from locating event updates; drove redesign from Alerts to Notifications, improving feature clarity and navigation flow. Synthesized behavioral research on digital literacy barriers into actionable design principles for low-tech populations; translated research insights into product concepts including an AI chat support feature, trust-centered data privacy disclosure flow, and a connectivity disruption alert.
UX Research Assistant at Ericson Lab, University of Michigan
May 1, 2022 - September 30, 2023
Conducted qualitative analyses of eight semi-structured interviews; coded 21 research questions; uncovered usability barriers and engagement patterns in an interactive program; translated findings into actionable UX recommendations.
Digital Marketing / UX Design Intern at Backyard Brains
June 1, 2023 - August 31, 2023
Researched education and neuroscience market; conducted competitive analysis; performed stakeholder interviews to learn consumer behavior and pain points; increased brand awareness by analyzing site traffic and social media data; improved website aesthetics and navigation. Co-led a co-design workshop with museum stakeholders; mentored a UX/UI team on core design and research methodologies; delivered accessible design concepts and prototypes.

Education

Master of Science in Information Science at University of Michigan, Ann Arbor
January 11, 2030 - May 1, 2027
Bachelor of Arts in Psychology (Minor: Spanish & Marketing) at University of Michigan, Ann Arbor
January 11, 2030 - May 1, 2023
Bachelor of Science in Computer Science at University of Michigan, Ann Arbor
January 11, 2030 - May 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Professional Services, Media & Entertainment, Non-Profit Organization