Online Marketer at The Global Career Accelerator

Created a customer empathy map based on customers to guide a user-centered website design; Reimagined user-generated content to align with brand guidelines; Evaluated influencers for a brand that fit; Set up Meta ad campaigns by programming objectives, schedules, budgets, and audience targeting; Identified content pillars and platform trends for a skincare brand by taking a look at competitor posts on TikTok and Instagram for social strategy; Built website page structure and navigation via Shopify with the use of user experience design principles; Set up A/B testing; Optimized homepage for conversions using landing page practices, trust badges added, product reviews, and header CTA; Optimized SEO by selecting keywords, improving metadata, and creating blog content; Conducted keyword research via SEMrush and Google Trends to develop an SEO strategy with relevant keywords; Creating on-brand website visuals and copy, including photography and typography that aligned with the guidelines of