I'm Jolanta Gorzelana, based in Reykjavik, Iceland. I develop and curate vegetarian and vegan recipes, styling and photographing dishes, and creating engaging videos that bring recipes to life. I lead social media strategies, collaborate with brands, and publish impactful content that grows audiences and strengthens brand storytelling. My work sits at the intersection of food, media, and culinary innovation, blending aesthetic photography with practical, shareable cooking insights. I am fluent in Italian and English and proficient in Spanish, with international experience across Europe and North America. I have authored two acclaimed cookbooks with Newton Compton Editori and led teams from kitchen operations to digital marketing, building trusted relationships with editors and partners. I thrive on creative collaboration, continuous learning, and delivering high-quality, accessible vegan culinary media.…

Jolanta Gorzelana Reykjavik

I'm Jolanta Gorzelana, based in Reykjavik, Iceland. I develop and curate vegetarian and vegan recipes, styling and photographing dishes, and creating engaging videos that bring recipes to life. I lead social media strategies, collaborate with brands, and publish impactful content that grows audiences and strengthens brand storytelling. My work sits at the intersection of food, media, and culinary innovation, blending aesthetic photography with practical, shareable cooking insights. I am fluent in Italian and English and proficient in Spanish, with international experience across Europe and North America. I have authored two acclaimed cookbooks with Newton Compton Editori and led teams from kitchen operations to digital marketing, building trusted relationships with editors and partners. I thrive on creative collaboration, continuous learning, and delivering high-quality, accessible vegan culinary media.…

Available to hire

I’m Jolanta Gorzelana, based in Reykjavik, Iceland. I develop and curate vegetarian and vegan recipes, styling and photographing dishes, and creating engaging videos that bring recipes to life. I lead social media strategies, collaborate with brands, and publish impactful content that grows audiences and strengthens brand storytelling. My work sits at the intersection of food, media, and culinary innovation, blending aesthetic photography with practical, shareable cooking insights.

I am fluent in Italian and English and proficient in Spanish, with international experience across Europe and North America. I have authored two acclaimed cookbooks with Newton Compton Editori and led teams from kitchen operations to digital marketing, building trusted relationships with editors and partners. I thrive on creative collaboration, continuous learning, and delivering high-quality, accessible vegan culinary media.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager at Independent / Freelance
January 1, 2023 - Present
Executed social media strategy, created engaging content, and built positive brand image for vegan culinary projects, leveraging analytics and tools to optimize reach and engagement.
Head Chef at Glò Iceland
January 1, 2017 - January 1, 2021
Led culinary operations as Head Chef, overseeing cooking and plating, maintaining high standards of food quality, managing inventory and supplier orders, mentoring kitchen staff, and upholding food safety and sanitation standards; demonstrated strong leadership under pressure.
Food Export Manager at Guinigi Luccasrl
January 1, 2014 - January 1, 2016
Managed international sales and partnerships, oversaw trade show participation, organized marketing materials, and built key client relationships to drive growth in European and U.S. markets.
Recipe Developer at Glò Iceland
January 1, 2014 - January 1, 2017
Developed vegetarian and vegan recipes for Cucina Naturale, collaborated with editors and photographers to ensure visual appeal, researched trends and nutritional guidelines, adapted recipes for dietary restrictions, and contributed to the magazine's reputation for healthy, flavorful recipes.
Recipes Developer, Food Stylist and Photographer at Vegan In Chic
January 1, 2013 - Present
Developed herb- and spice-forward vegetarian/vegan recipes; styled and photographed dishes; created and edited engaging videos to communicate recipe instructions and promote the brand's vegan cooking style; grew social media presence.

Education

Postgraduate Master of Arts in Food Studies at University West / PS International Communications
January 1, 2018 - January 1, 2019
Italian Language & Literature at Università per Stranieri di Perugia, Italy
January 1, 2004 - January 1, 2007
at Uniwersytet Mikolaja Kopernika w Toruniu, Poland
January 11, 2030 - May 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality, Other