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Hi, I'm Anna Golbov, an experiential designer with 10+ years building immersive, interactive engagements across live events, cultural institutions, and brand activations. My background spans theater and performance, costume and prop fabrication, spatial brand design, and digital interactive media—a maker's toolkit I apply to designing what audiences walk into, move through, and remember. Most recently, I conceived and launched a new experiential learning enterprise at a world-renowned history museum, redesigned events programming, and built a brand system that grew audience engagement (683% social reach, 44% partnership expansion). At Head Over Feet, I design full event identities and on-the-ground experiences that have driven record attendance and 372% YoY event revenue growth. My work centers on interactive design, narrative environments, and turning brand into something people physically encounter.…Hi, I'm Anna Golbov, an experiential designer with 10+ years building immersive, interactive engagements across live events, cultural institutions, and brand activations. My background spans theater and performance, costume and prop fabrication, spatial brand design, and digital interactive media—a maker's toolkit I apply to designing what audiences walk into, move through, and remember. Most recently, I conceived and launched a new experiential learning enterprise at a world-renowned history museum, redesigned events programming, and built a brand system that grew audience engagement (683% social reach, 44% partnership expansion). At Head Over Feet, I design full event identities and on-the-ground experiences that have driven record attendance and 372% YoY event revenue growth. My work centers on interactive design, narrative environments, and turning brand into something people physically encounter.

Anna Golbov

Designer, Brand Designer, Costume Designer, +3

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Hi, I'm Anna Golbov, an experiential designer with 10+ years building immersive, interactive engagements across live events, cultural institutions, and brand activations. My background spans theater and performance, costume and prop fabrication, spatial brand design, and digital interactive media—a maker's toolkit I apply to designing what audiences walk into, move through, and remember. Most recently, I conceived and launched a new experiential learning enterprise at a world-renowned history museum, redesigned events programming, and built a brand system that grew audience engagement (683% social reach, 44% partnership expansion). At Head Over Feet, I design full event identities and on-the-ground experiences that have driven record attendance and 372% YoY event revenue growth. My work centers on interactive design, narrative environments, and turning brand into something people physically encounter.…Hi, I'm Anna Golbov, an experiential designer with 10+ years building immersive, interactive engagements across live events, cultural institutions, and brand activations. My background spans theater and performance, costume and prop fabrication, spatial brand design, and digital interactive media—a maker's toolkit I apply to designing what audiences walk into, move through, and remember. Most recently, I conceived and launched a new experiential learning enterprise at a world-renowned history museum, redesigned events programming, and built a brand system that grew audience engagement (683% social reach, 44% partnership expansion). At Head Over Feet, I design full event identities and on-the-ground experiences that have driven record attendance and 372% YoY event revenue growth. My work centers on interactive design, narrative environments, and turning brand into something people physically encounter.

Available to hire

Hi, I’m Anna Golbov, an experiential designer with 10+ years building immersive, interactive engagements across live events, cultural institutions, and brand activations. My background spans theater and performance, costume and prop fabrication, spatial brand design, and digital interactive media—a maker’s toolkit I apply to designing what audiences walk into, move through, and remember.

Most recently, I conceived and launched a new experiential learning enterprise at a world-renowned history museum, redesigned events programming, and built a brand system that grew audience engagement (683% social reach, 44% partnership expansion). At Head Over Feet, I design full event identities and on-the-ground experiences that have driven record attendance and 372% YoY event revenue growth. My work centers on interactive design, narrative environments, and turning brand into something people physically encounter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Experiential Designer at Head Over Feet LLC

January 1, 2024 - Present

Design end-to-end event experiences—concept, environmental branding, attendee touchpoints, and on-site visual storytelling—translating each event's energy into a cohesive sensory identity guests move through. Develop event-specific brand worlds that balance polished visual finish with rebellious, high-energy aesthetics, ensuring the experience reads consistently across physical space, digital pre-event touchpoints, and post-event artifacts. Author audience journey from promotional touch through on-site engagement to shareable moments, designing for attendance, dwell, and word-of-mouth. Lead cross-functional execution across motion, environmental graphics, web, social, and merchandise; treat each as an extension of a single experience. Manage stakeholder communication, team logistics, and production budgets across simultaneous events.

Director (Experiential & Brand) at Northwest Carriage Museum

June 1, 2022 - May 1, 2025

Conceived and launched the museum's first experiential learning enterprise, designing a digital interactive mobile experience deployed on-site for in-person visitors and as a global SaaS product enabling remote visits through the museum's website. Redesigned events programming to deepen visitor engagement, grew social reach 683% YoY, expanded partnerships 44%, and justified a 37.5% promotional budget increase based on demonstrated audience growth. Evolved an outdated brand system into a cohesive identity that honors the museum's historical aesthetic while supporting modern interactive formats — video, digital products, environmental and event design. Rebuilt the museum website around the visitor experience, increasing daily unique visitors up to 920% through content, SEO, and performance.

Freelance Designer & Costumer at ti;ds & Anna Golbov Costuming

April 1, 2013 - November 1, 2022

Designed and prototyped a mobile app for musicians to network and collaborate, taking the product from concept through interactive prototype. Built a customizable, industry-specific interactive digital planner with advanced link functionality, compatible across web, mobile, and tablet—a self-contained interactive product used by working professionals. Designed custom costumes, props, and historical attire on commission, translating client vision through illustration, sampling, and full fabrication; managed timelines, budgets, and bespoke shipping solutions per project.

Event Performer & Character Designer at Fire Pixie Entertainment & Flights of Fancy

August 1, 2008 - July 1, 2014

Designed and delivered fully immersive character-based event experiences for private and corporate clients, performing as Disney-licensed and original characters across magic shows, interactive storytelling, princess tea parties, and themed activity sets. Built every layer of each experience in-house—from costume fabrication to prop design, activity programming, and on-site audience facilitation—owning the full experiential pipeline from concept through live execution. Directly coordinated with event hosts to align headcount, timing, activity flow, and expectations, treating pre-event communication as part of the experience. Hired, trained, and mentored performers for Flights of Fancy, and developed brand identity and training materials to ensure consistent character experience across staff.