Hello! I’m Jelena Rasic, a passionate social media and digital marketing professional with years of hands-on experience building online communities, crafting brand stories, and driving growth for diverse clients. I co-founded Play The Marketing Game and have led marketing strategy, social media management, and branding efforts across various projects. As a lecturer and mentor, I enjoy sharing practical know-how, helping others grow, and turning creative ideas into measurable results. I thrive in collaborative environments and love turning data into compelling content.…

Jelena Rasic

Hello! I’m Jelena Rasic, a passionate social media and digital marketing professional with years of hands-on experience building online communities, crafting brand stories, and driving growth for diverse clients. I co-founded Play The Marketing Game and have led marketing strategy, social media management, and branding efforts across various projects. As a lecturer and mentor, I enjoy sharing practical know-how, helping others grow, and turning creative ideas into measurable results. I thrive in collaborative environments and love turning data into compelling content.…

Available to hire

Hello! I’m Jelena Rasic, a passionate social media and digital marketing professional with years of hands-on experience building online communities, crafting brand stories, and driving growth for diverse clients. I co-founded Play The Marketing Game and have led marketing strategy, social media management, and branding efforts across various projects.

As a lecturer and mentor, I enjoy sharing practical know-how, helping others grow, and turning creative ideas into measurable results. I thrive in collaborative environments and love turning data into compelling content.

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Skills

Experience Level

Language

Serbian
Fluent
English
Fluent
Croatian
Fluent
Bosnian
Fluent
Macedonian
Fluent
Spanish; Castilian
Beginner
French
Beginner

Work Experience

CEO at Unknown
May 1, 2019 - May 1, 2022
CEO responsible for strategic marketing initiatives and digital channels (company name unclear).
Social Media Specialist and Coach at Freelancer
August 1, 2016 - May 1, 2019
Social media strategy and coaching for Facebook, Instagram, Twitter and LinkedIn; graphic design.
Sales and Marketing Representative at Sportnetwork Agency
February 1, 2015 - October 1, 2015
Managed online TV marketing activities and sales.
Accounting Clerk at Računovodstvo d.o.o.
January 1, 2014 - February 1, 2015
Analytical books of suppliers and customers and material accounting.
Active Member / Volunteer at AIESEC Serbia
October 1, 2011 - December 1, 2013
Active member contributing to leadership development and international exchanges.
Lecturer & Workshop Organizer at Various Organizations
November 1, 2017 - December 31, 2017
Lectured and organized workshops such as 'Tell Your Digital Story' and 'How to Sell on Instagram?'.
Lecturer & Workshop Organizer at Share Square
July 1, 2018 - July 31, 2019
Educator holding workshops about social media marketing (monthly).
Lecturer & Workshop Organizer at Regional Development Agency / Events
August 1, 2018 - August 1, 2018
Delivered sessions such as 'Green Voice of Youth in Media' and other digital marketing workshops.
Lecturer & Workshop Organizer at Educational Events
November 1, 2017 - December 31, 2017
Workshop 'Sell the product, keep your soul' (Nov-Dec 2017).
Lecturer & Workshop Organizer at Online Instagram Workshops
July 24, 2017 - December 14, 2023
Sessions on 'How to sell on Instagram?' (Jul 24, 2017; Aug 13, 2017; Dec 14, 2023).
CEO
May 1, 2019 - May 1, 2022
Creating marketing strategies, and managing social media channels. Educating and consulting various businesses in digital marketing field.
Freelancer
August 1, 2016 - May 1, 2019
Social Media Specialist and Coach for Facebook, Instagram, Twitter, and LinkedIn. Graphic Design.
Accountant at Računovodstvo d.o.o.
January 1, 2014 - February 1, 2015
Analytical books of suppliers and customers and materials accounting.
Lecturer and Workshop Organizer at AIESEC
October 1, 2011 - December 1, 2013
Active member; lectured and organized workshops on digital storytelling and related topics.
Lecturer at Green Voice of Youth in Media (International Training)
August 1, 2018 - August 1, 2018
Speaker on innovations and environmentally responsible consumer behavior.
Lecturer at Share Square
June 1, 2019 - June 1, 2019
Lectured on social media marketing; led workshops titled 'Tell your digital story'.
Lecturer at Share Square
November 1, 2017 - December 1, 2017
Led workshop 'Sell the product, keep your soul'.
Co-Founder at Play The Marketing Game
July 1, 2024 - Present
Social media management, strategy, ads creation, branding.

Education

Bachelor of Public Relations at Megatrend University
January 1, 2009 - January 1, 2013
High School Diploma at High School Saint Sava
January 1, 2005 - January 1, 2009
BA in Public Relations at Megatrend University
January 1, 2009 - January 1, 2013
High School Diploma at Saint Sava High School
January 1, 2005 - January 1, 2009

Qualifications

Microsoft Office
January 11, 2030 - June 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other

Skills

Experience Level