I’m a brand designer with extensive experience shaping and scaling brand identities across complex organizations. I specialize in brand rollout, governance, campaign execution, and stakeholder-led creative delivery across digital, print, and integrated communications.
I lead end-to-end creative output, collaborate with senior leadership to shape brand positioning, and develop scalable design systems that improve consistency and efficiency across teams and channels.
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Supported the rollout of IAG’s refreshed brand identity across a complex enterprise environment, translating brand direction into practical applications across internal communications, campaigns, web, EDMs, and event collateral.
Strengthened brand consistency across business units by developing clear visual standards, reusable design systems, and practical templates for internal teams, helping reduce brand drift and improve production efficiency.
Partnered closely with marketing and communications teams to drive brand adoption, reduce rework, and improve campaign delivery speed and consistency across internal and external channels.
Established and maintained high standards across typography, layout, and visual systems, ensuring disciplined application of brand guidelines and reducing inconsistency at scale.
Contributed to scalable brand governance frameworks that improved rollout efficiency and enabled faster, more consistent execution across business units.
Collaborated cross-functionally to deliver high-quality creative output across multiple communication channels, supporting smoother implementation and more effective cross-team collaboration.
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