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I’m a commercially driven growth leader with 15+ years of experience scaling client acquisition, pipeline growth, and revenue impact across Greater China and APAC in fintech, SaaS, payments, and cross-border commerce. I own full-funnel growth metrics including CAC efficiency, LTV improvement, payback optimization, conversion growth, and marketing ROI, and I’ve built localized growth engines across performance marketing, CRM automation, partnerships, social media, content operations, CRO, and field marketing. I bring a blend of enterprise operating discipline from PayPal, Alibaba Group, and Samsung with startup execution speed from Interlace and Hamsa. I excel at translating complex fintech topics into founder/SME-friendly narratives, and I’m passionate about leveraging data-driven workflows, AI-assisted insights, and cross-functional collaboration to drive demand generation, activation, and sustained growth in Greater China and beyond.…I’m a commercially driven growth leader with 15+ years of experience scaling client acquisition, pipeline growth, and revenue impact across Greater China and APAC in fintech, SaaS, payments, and cross-border commerce. I own full-funnel growth metrics including CAC efficiency, LTV improvement, payback optimization, conversion growth, and marketing ROI, and I’ve built localized growth engines across performance marketing, CRM automation, partnerships, social media, content operations, CRO, and field marketing. I bring a blend of enterprise operating discipline from PayPal, Alibaba Group, and Samsung with startup execution speed from Interlace and Hamsa. I excel at translating complex fintech topics into founder/SME-friendly narratives, and I’m passionate about leveraging data-driven workflows, AI-assisted insights, and cross-functional collaboration to drive demand generation, activation, and sustained growth in Greater China and beyond.

Simon (Qiulin) Li

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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I’m a commercially driven growth leader with 15+ years of experience scaling client acquisition, pipeline growth, and revenue impact across Greater China and APAC in fintech, SaaS, payments, and cross-border commerce. I own full-funnel growth metrics including CAC efficiency, LTV improvement, payback optimization, conversion growth, and marketing ROI, and I’ve built localized growth engines across performance marketing, CRM automation, partnerships, social media, content operations, CRO, and field marketing. I bring a blend of enterprise operating discipline from PayPal, Alibaba Group, and Samsung with startup execution speed from Interlace and Hamsa. I excel at translating complex fintech topics into founder/SME-friendly narratives, and I’m passionate about leveraging data-driven workflows, AI-assisted insights, and cross-functional collaboration to drive demand generation, activation, and sustained growth in Greater China and beyond.…I’m a commercially driven growth leader with 15+ years of experience scaling client acquisition, pipeline growth, and revenue impact across Greater China and APAC in fintech, SaaS, payments, and cross-border commerce. I own full-funnel growth metrics including CAC efficiency, LTV improvement, payback optimization, conversion growth, and marketing ROI, and I’ve built localized growth engines across performance marketing, CRM automation, partnerships, social media, content operations, CRO, and field marketing. I bring a blend of enterprise operating discipline from PayPal, Alibaba Group, and Samsung with startup execution speed from Interlace and Hamsa. I excel at translating complex fintech topics into founder/SME-friendly narratives, and I’m passionate about leveraging data-driven workflows, AI-assisted insights, and cross-functional collaboration to drive demand generation, activation, and sustained growth in Greater China and beyond.

Available to hire

I’m a commercially driven growth leader with 15+ years of experience scaling client acquisition, pipeline growth, and revenue impact across Greater China and APAC in fintech, SaaS, payments, and cross-border commerce. I own full-funnel growth metrics including CAC efficiency, LTV improvement, payback optimization, conversion growth, and marketing ROI, and I’ve built localized growth engines across performance marketing, CRM automation, partnerships, social media, content operations, CRO, and field marketing.

I bring a blend of enterprise operating discipline from PayPal, Alibaba Group, and Samsung with startup execution speed from Interlace and Hamsa. I excel at translating complex fintech topics into founder/SME-friendly narratives, and I’m passionate about leveraging data-driven workflows, AI-assisted insights, and cross-functional collaboration to drive demand generation, activation, and sustained growth in Greater China and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing & Partnerships at Interlace | Global

October 1, 2025 - Present

Built Greater China and APAC demand generation engine for fintech infrastructure solutions targeting startups, SMEs, and cross-border businesses. Owned multi-channel acquisition across paid media, SEO, content, partnerships, and social channels to generate qualified pipeline. Built and operated Chinese-language social media ecosystem across WeChat Official Account, Xiaohongshu, and WeChat Video Channel, improving brand visibility and inbound lead generation. Applied AI-driven growth workflows for audience research, content ideation, creative production, targeting refinement, and lead acquisition efficiency. Established structured content calendar for WeChat ecosystem, ensuring consistent publication of high-quality thought leadership, product education, and market insight content. Led localized content strategy translating complex fintech topics into clear founder / SME-friendly narratives for Chinese-speaking audiences. Implemented HubSpot to improve lead routing, nurturing automation

Independent Consultant – B2B Growth & GTM Advisor at Global

July 1, 2023 - September 1, 2025

Advised fintech, SaaS, and cross-border companies on Greater China acquisition strategy and growth systems. Designed end-to-end funnels covering traffic acquisition, qualification, onboarding, retention, and upsell. Improved CAC efficiency through landing page redesign, paid media optimization, and lifecycle automation. Built CRM workflows for email nurturing, segmentation, and pipeline conversion improvement. Supported localized content and social strategies for founder / SME audiences.

VP Marketing & Business Development at HamsaPay

October 1, 2020 - July 1, 2023

Led Greater China growth strategy for fintech startup serving merchants and SMEs. Built demand generation engine across SEM, SEO, paid media, PR, content, and events. Improved onboarding and activation conversion through coordination with product and operations teams. Managed partnership growth with e-commerce ecosystem partners and payment stakeholders. Controlled lean startup budgets with ROI discipline and weekly performance reviews.

Head of Marketing, North Asia (CN / HK / JP / KR) at WorldFirst

September 1, 2018 - September 1, 2020

Led regional B2B acquisition strategy targeting exporters, founders, sellers, and SMEs expanding globally. Increased qualified leads by 120% while reducing CPL by 40%. Launched pricing and growth campaigns driving 150% uplift in registrations. Built integrated engine across SEM, SEO, DSP, webinars, CRM nurturing, social, and events. Managed team of 8, aligning marketing delivery with sales pipeline goals.

Head of Marketing China at PayPal

April 1, 2016 - July 1, 2018

Led China merchant acquisition strategy for cross-border payments business. Built strategic partnerships with China UnionPay and major banks. Organized one of China ’s largest cross-border e-commerce industry events, strengthening brand authority and enterprise pipeline generation. Implemented martech dashboards to improve attribution, traffic quality, and campaign ROI. Improved lifecycle engagement through segmented campaigns and targeted retention initiatives.

Marketing Director at Samsung Electronics

January 1, 2013 - March 1, 2016

Led GTM growth campaigns for Samsung Pay launch in China. Built partnerships with banks, telecoms, retailers, and brands to accelerate user acquisition. Launched membership ecosystem reaching 12M users in 8 months. Used customer data campaigns to drive repeat usage and incremental revenue.