Simon (Qiulin) Li
I’m a commercially driven growth leader with 15+ years of experience scaling client acquisition, pipeline growth, and revenue impact across Greater China and APAC in fintech, SaaS, payments, and cross-border commerce.
About
I’m a commercially driven growth leader with 15+ years of experience scaling client acquisition, pipeline growth, and revenue impact across Greater China and APAC in fintech, SaaS, payments, and cross-border commerce. I own full-funnel growth metrics including CAC efficiency, LTV improvement, payback optimization, conversion growth, and marketing ROI, and I’ve built localized growth engines across performance marketing, CRM automation, partnerships, social media, content operations, CRO, and field marketing.
I bring a blend of enterprise operating discipline from PayPal, Alibaba Group, and Samsung with startup execution speed from Interlace and Hamsa. I excel at translating complex fintech topics into founder/SME-friendly narratives, and I’m passionate about leveraging data-driven workflows, AI-assisted insights, and cross-functional collaboration to drive demand generation, activation, and sustained growth in Greater China and beyond.
- 13 years' experience
- Joined May 2026
Industry experience
- Financial Services
- Software & Internet
- Professional Services
- Media & Entertainment
- Other
Work experience· 6 roles
Built Greater China and APAC demand generation engine for fintech infrastructure solutions targeting startups, SMEs, and cross-border businesses. Owned multi-channel acquisition across paid media, SEO, content, partnerships, and social channels to generate qualified pipeline. Built and operated Chinese-language social media ecosystem across WeChat Official Account, Xiaohongshu, and WeChat Video Channel, improving brand visibility and inbound lead generation. Applied AI-driven growth workflows for audience research, content ideation, creative production, targeting refinement, and lead acquisition efficiency. Established structured content calendar for WeChat ecosystem, ensuring consistent publication of high-quality thought leadership, product education, and market insight content. Led localized content strategy translating complex fintech topics into clear founder / SME-friendly narratives for Chinese-speaking audiences. Implemented HubSpot to improve lead routing, nurturing automation
Advised fintech, SaaS, and cross-border companies on Greater China acquisition strategy and growth systems. Designed end-to-end funnels covering traffic acquisition, qualification, onboarding, retention, and upsell. Improved CAC efficiency through landing page redesign, paid media optimization, and lifecycle automation. Built CRM workflows for email nurturing, segmentation, and pipeline conversion improvement. Supported localized content and social strategies for founder / SME audiences.
Led Greater China growth strategy for fintech startup serving merchants and SMEs. Built demand generation engine across SEM, SEO, paid media, PR, content, and events. Improved onboarding and activation conversion through coordination with product and operations teams. Managed partnership growth with e-commerce ecosystem partners and payment stakeholders. Controlled lean startup budgets with ROI discipline and weekly performance reviews.
Education
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