Jen Fernández

Manage social media channels for two international automotive clients, Volkswagen and Hyundai, across Instagram, YouTube, TikTok, Threads, and LinkedIn. Plan, develop, and execute platform-native content aligned with editorial strategies and brand objectives. Collaborate on integrated campaign concepts, content planning, and cross-functional digital productions. Write platform-specific copy for fast-paced campaign environments. Publish and manage content using professional tools such as Sprout Social, Notion, Sprinklr, and Asana. Monitor performance metrics and optimize content based on KPIs. Manage community engagement and moderation in real-time across multiple platforms. Respond to trends, conversations and audience interactions. Develop original social concepts from client briefs and ongoing market trends. Ensure consistent brand voice tailored to each platform and audience segment. Support audience growth through proactive engagement and relationship-building.

Managed global PR campaigns across 19 countries for the Egyptian Tourism Authority. Led international PR events and press trips, including ITB Berlin and WTM London. Built strong relationships with Tier-1 global media and recruited influencers for targeted campaigns. Delivered crisis communications reports and conducted media monitoring. Achieved outstanding campaign results: 1,741 media publications with a total audience reach of 2,086,805,790 and a media value of €52,238,745. Generated a return on investment (ROI) 23x greater than the initial campaign spend in 2025.

Led internal and external communications campaigns. Directed photoshoots, video projects, and magazine publishing (3 editions). Initiated 'JFK Footprint', a student journalism program. Boosted social media visibility and engagement through strategic planning.