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Dynamic communications and marketing professional with over 10 years of experience spanning PR, brand strategy, social media, events, and integrated digital campaigns. Experienced in leading international projects and delivering impactful campaigns for global brands across industries including automotive, education, tourism, public affairs, and lifestyle. A creative and strategic thinker with a strong focus on cross-platform storytelling, content strategy, and community engagement, combined with a data-driven approach to performance and results. Brings leadership experience, attention to detail, and a deep understanding of cultural trends to consistently elevate brand presence and communication effectiveness.…Dynamic communications and marketing professional with over 10 years of experience spanning PR, brand strategy, social media, events, and integrated digital campaigns. Experienced in leading international projects and delivering impactful campaigns for global brands across industries including automotive, education, tourism, public affairs, and lifestyle. A creative and strategic thinker with a strong focus on cross-platform storytelling, content strategy, and community engagement, combined with a data-driven approach to performance and results. Brings leadership experience, attention to detail, and a deep understanding of cultural trends to consistently elevate brand presence and communication effectiveness.

Jen Fernández

PR Freelancer, Social Media Manager, Brand Strategist, +2

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Dynamic communications and marketing professional with over 10 years of experience spanning PR, brand strategy, social media, events, and integrated digital campaigns. Experienced in leading international projects and delivering impactful campaigns for global brands across industries including automotive, education, tourism, public affairs, and lifestyle. A creative and strategic thinker with a strong focus on cross-platform storytelling, content strategy, and community engagement, combined with a data-driven approach to performance and results. Brings leadership experience, attention to detail, and a deep understanding of cultural trends to consistently elevate brand presence and communication effectiveness.…Dynamic communications and marketing professional with over 10 years of experience spanning PR, brand strategy, social media, events, and integrated digital campaigns. Experienced in leading international projects and delivering impactful campaigns for global brands across industries including automotive, education, tourism, public affairs, and lifestyle. A creative and strategic thinker with a strong focus on cross-platform storytelling, content strategy, and community engagement, combined with a data-driven approach to performance and results. Brings leadership experience, attention to detail, and a deep understanding of cultural trends to consistently elevate brand presence and communication effectiveness.

Available to hire

Dynamic communications and marketing professional with over 10 years of experience spanning PR, brand strategy, social media, events, and integrated digital campaigns. Experienced in leading international projects and delivering impactful campaigns for global brands across industries including automotive, education, tourism, public affairs, and lifestyle.

A creative and strategic thinker with a strong focus on cross-platform storytelling, content strategy, and community engagement, combined with a data-driven approach to performance and results. Brings leadership experience, attention to detail, and a deep understanding of cultural trends to consistently elevate brand presence and communication effectiveness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

German

Beginner

Work Experience

Social Media Creative at Jung von Matt SPREE

November 1, 2025 - Present

Manage social media channels for two international automotive clients, Volkswagen and Hyundai, across Instagram, YouTube, TikTok, Threads, and LinkedIn. Plan, develop, and execute platform-native content aligned with editorial strategies and brand objectives. Collaborate on integrated campaign concepts, content planning, and cross-functional digital productions. Write platform-specific copy for fast-paced campaign environments. Publish and manage content using professional tools such as Sprout Social, Notion, Sprinklr, and Asana. Monitor performance metrics and optimize content based on KPIs. Manage community engagement and moderation in real-time across multiple platforms. Respond to trends, conversations and audience interactions. Develop original social concepts from client briefs and ongoing market trends. Ensure consistent brand voice tailored to each platform and audience segment. Support audience growth through proactive engagement and relationship-building.

PR Account Manager & Social Media Manager at UGC Management Group

June 1, 2023 - October 1, 2025

Managed global PR campaigns across 19 countries for the Egyptian Tourism Authority. Led international PR events and press trips, including ITB Berlin and WTM London. Built strong relationships with Tier-1 global media and recruited influencers for targeted campaigns. Delivered crisis communications reports and conducted media monitoring. Achieved outstanding campaign results: 1,741 media publications with a total audience reach of 2,086,805,790 and a media value of €52,238,745. Generated a return on investment (ROI) 23x greater than the initial campaign spend in 2025.

Communications & Marketing Assistant Manager at John F. Kennedy, The American School of Querétaro

November 1, 2018 - August 1, 2021

Led internal and external communications campaigns. Directed photoshoots, video projects, and magazine publishing (3 editions). Initiated 'JFK Footprint', a student journalism program. Boosted social media visibility and engagement through strategic planning.

PR Manager & Head of Employee Experience at Grupo CICESO

September 1, 2017 - November 1, 2018

Organized and budgeted internal/external events (up to $10,000). Led corporate branding efforts and internal communications initiatives. Improved staff engagement and supported employer branding campaigns.

Social Media Manager & PR Strategist at Grupo Codice

February 1, 2017 - September 1, 2017

Managed 10 social media accounts including public institutions. Planned campaign strategies and media collaborations. Directed content creation and photography for web and print.

Head of Corporate Affairs, Communications & Marketing at Endeavor Mexico

May 1, 2014 - January 1, 2017

Managed communications and events for 7 high-impact entrepreneurs. Built alliances with media, universities, and advisory boards. Organized forums, panels, fundraising events, and networking sessions.