Hello! I’m Maroun Moussallem, a Beirut-based marketing and content professional with hands-on experience in digital campaigns, social media, and content production. I enjoy turning data-driven insights into engaging storytelling and collaborating with teams to deliver measurable results across campaigns, brands, and events. I thrive in fast-paced environments, blending creative production with strategic planning to grow brand visibility, audience engagement, and conversions. My work spans content creation, influencer collaborations, and end-to-end project management, always aiming to deliver high-quality visuals and compelling narratives that resonate with target audiences.

Maroun Moussallem

Hello! I’m Maroun Moussallem, a Beirut-based marketing and content professional with hands-on experience in digital campaigns, social media, and content production. I enjoy turning data-driven insights into engaging storytelling and collaborating with teams to deliver measurable results across campaigns, brands, and events. I thrive in fast-paced environments, blending creative production with strategic planning to grow brand visibility, audience engagement, and conversions. My work spans content creation, influencer collaborations, and end-to-end project management, always aiming to deliver high-quality visuals and compelling narratives that resonate with target audiences.

Available to hire

Hello! I’m Maroun Moussallem, a Beirut-based marketing and content professional with hands-on experience in digital campaigns, social media, and content production. I enjoy turning data-driven insights into engaging storytelling and collaborating with teams to deliver measurable results across campaigns, brands, and events.

I thrive in fast-paced environments, blending creative production with strategic planning to grow brand visibility, audience engagement, and conversions. My work spans content creation, influencer collaborations, and end-to-end project management, always aiming to deliver high-quality visuals and compelling narratives that resonate with target audiences.

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Language

Arabic
Fluent
English
Fluent
French
Intermediate

Work Experience

Campaign Solutions Executive at Campaign Solutions
January 1, 2026 - Present
Plan, execute, and optimize digital advertising campaigns across upper and mid-funnel stages (awareness, consideration, engagement, traffic). Manage delivery with CPM/CPC strategies, ensuring efficient pacing and KPI achievement (CTR, VTR, CPCV). Activate campaigns on programmatic platforms including DV360, The Trade Desk, and Kayzen. Oversee end-to-end content production from ideation to filming and editing, and apply audience targeting and A/B testing to maximize reach and engagement, with real-time performance monitoring. Collaborate with clients and internal teams to align strategies with business objectives and deliver actionable performance reports.
Social Media Management – Freelance Content Creation at Freelance
June 1, 2024 - Present
Developed data-driven content strategies to boost brand visibility, engagement, and conversions across social platforms. Created content plans leveraging market research and audience insights to align video and visual storytelling with business goals. Produced high-quality social media content (reels, promos, storytelling videos), ensuring brand consistency. Managed end-to-end content production (ideation through editing) and applied performance analytics to track engagement and conversion metrics. Designed digital marketing campaigns incorporating SEO, trends, and paid strategies; optimized distribution with A/B testing and audience segmentation. Built influencer collaboration strategies and viral marketing approaches to extend organic reach.
Bar Service Expert at Double Shake
June 1, 2024 - Present
Demonstrated expertise in alcohol pairing and mixology, crafting both traditional and premium drinks to elevate guest experience. Served over 2000 guests weekly, ensuring high standards of presentation and service. Managed inventory, tracked stock levels, and minimized wastage through meticulous ordering and stock control.
Data Entry Specialist at Kitabi Mindset
March 1, 2024 - May 1, 2024
Accurately entered and maintained large datasets, ensuring consistency and precision. Organized data for efficient retrieval, supporting reporting and analytics; collaborated with team to streamline workflows and meet deadlines.
Outside Sales Representative at Sodetel
November 1, 2023 - April 30, 2024
Field sales role involving face-to-face interactions with potential and existing customers, explaining product features, negotiating pricing, and collecting customer data; reported to management.
Outside Sales Representative at Sodetel
January 1, 2019 - August 31, 2020
Field sales responsibilities including presenting products, building customer relationships, negotiating terms, and achieving sales targets.
Event Organizer at Garage Souk
April 1, 2023 - May 31, 2023
Strategically promoted events via social media, reached target audiences, and boosted attendee engagement. Produced graphics and visual content to enhance branding and communications. Managed logistics and ensured on-site operations for gatherings of over 150,000 attendees.
Social Media Coordinator at Addmind Hospitality
April 1, 2023 - July 31, 2023
Developed and executed engaging social media strategies across multiple platforms for Lamezcaleria, Barduport, and Yamas Restaurants. Managed content calendars and coordinated with culinary teams to promote menu highlights, events, and promotions. Handled customer data and segmentation for follow-ups.
Social Media/ Operations Manager at @Thriftiz.lb/ Instagram Online Shop
October 1, 2020 - Present
Spearheaded inventory management, ensuring accurate tracking and minimizing stockouts; managed email and telephone communications for stakeholders; contributed to basic accounting tasks and budgeting support.
Operations Coordinator & Community Management at Sikasok
February 1, 2021 - June 30, 2021
Interacted with the community, fulfilled local and international orders on Shopify; managed warehouse and stock operations; conducted regular field visits and coordinated logistics.
Educator/ Administrator at Beyond Learning
June 1, 2017 - April 30, 2019
Managed programs including Loompaland Summer Camp, Sindibad Program, Ski school, field trips, and other activities; oversaw program administration and coordination.

Education

Master's Degree, Marketing at The Lebanese University
January 1, 2023 - May 4, 2026
Bachelor Degree, Business Administration - Marketing at The Lebanese University
January 1, 2020 - January 1, 2020

Qualifications

Graphic design certificate
January 11, 2030 - May 4, 2026
Introduction to Marketing Analytics – Beirut AI
January 11, 2030 - May 4, 2026
Fundamentals of Digital Marketing - Google Digital Garage
January 11, 2030 - May 4, 2026
Drop Shipping Workshop - Ask the Wolf
January 11, 2030 - May 4, 2026
Intensive Leadership Training - Beyond Learning
January 11, 2030 - May 4, 2026
Digital Marketing: Strategy & Execution - JCI Beirut
January 11, 2030 - May 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Travel & Hospitality