Kenichi Sato

Concept development for two annual fashion collections, including trend research and narrative building, color palette definition, textile selection, and flat sketch development. Created an average of 6 graphics per season for knits, prints, and embroidery; ensured alignment with each collection's visual concept. Developed detailed tech packs and technical sheets; prototyped designs and performed visual validation using CLO 3D. Managed and uploaded approximately 200 SKUs per collection in Shopify using Excel, Matrixify, and metafields. Updated seasonal e-commerce site with products, banners, homepage, new pages, and widgets to improve visual and commercial experience. Created visual content for seasonal campaigns (illustrations, 2D animations, social media creatives, Meta Ads, web assets). Produced product photography and still-life shoots for e-commerce and digital channels. Optimized processes with databases and Excel workflows for collection planning and automation of digital inform

Designed and produced digital content and collections for brand Red Caribbean. Contributed to both the design and marketing assets across campaigns.

Supported collection development and produced graphic proposals applied to garments.