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Hi, I’m Patrick Lam. I’m a web developer and CRO strategist based in Irvine, CA who brings marketing insight and technical chops to every project. I’ve built high-converting websites and funnels across industries, and I use data-driven optimization, paid traffic, and automation to improve ROI. I enjoy collaborating with marketing, design, and development teams to craft end-to-end campaigns that accelerate growth. I work across WordPress, GoHighLevel, and paid media to turn data into growth. My approach blends creative messaging with technical implementation to boost conversions and lead generation while delivering scalable CRM automation.…Hi, I’m Patrick Lam. I’m a web developer and CRO strategist based in Irvine, CA who brings marketing insight and technical chops to every project. I’ve built high-converting websites and funnels across industries, and I use data-driven optimization, paid traffic, and automation to improve ROI. I enjoy collaborating with marketing, design, and development teams to craft end-to-end campaigns that accelerate growth. I work across WordPress, GoHighLevel, and paid media to turn data into growth. My approach blends creative messaging with technical implementation to boost conversions and lead generation while delivering scalable CRM automation.

Patrick Lam

Web Developer, Marketing Strategist, Conversion Rate Optimization Expert, +2

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Hi, I’m Patrick Lam. I’m a web developer and CRO strategist based in Irvine, CA who brings marketing insight and technical chops to every project. I’ve built high-converting websites and funnels across industries, and I use data-driven optimization, paid traffic, and automation to improve ROI. I enjoy collaborating with marketing, design, and development teams to craft end-to-end campaigns that accelerate growth. I work across WordPress, GoHighLevel, and paid media to turn data into growth. My approach blends creative messaging with technical implementation to boost conversions and lead generation while delivering scalable CRM automation.…Hi, I’m Patrick Lam. I’m a web developer and CRO strategist based in Irvine, CA who brings marketing insight and technical chops to every project. I’ve built high-converting websites and funnels across industries, and I use data-driven optimization, paid traffic, and automation to improve ROI. I enjoy collaborating with marketing, design, and development teams to craft end-to-end campaigns that accelerate growth. I work across WordPress, GoHighLevel, and paid media to turn data into growth. My approach blends creative messaging with technical implementation to boost conversions and lead generation while delivering scalable CRM automation.

Available to hire

Hi, I’m Patrick Lam. I’m a web developer and CRO strategist based in Irvine, CA who brings marketing insight and technical chops to every project. I’ve built high-converting websites and funnels across industries, and I use data-driven optimization, paid traffic, and automation to improve ROI. I enjoy collaborating with marketing, design, and development teams to craft end-to-end campaigns that accelerate growth.

I work across WordPress, GoHighLevel, and paid media to turn data into growth. My approach blends creative messaging with technical implementation to boost conversions and lead generation while delivering scalable CRM automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Sr. Web Developer - Head of CRO Department at Instaboost Media/Advanced Marketers

January 1, 2022 - April 1, 2026

Owned CRO strategy across 50+ accounts, optimizing funnels and user journeys to drive conversions. Built high-converting websites and landing pages (WordPress, GoHighLevel, ClickFunnels, Wix) achieving up to 10% CVR. Led 20%+ increase in lead generation through funnel optimization, paid media and conversion strategy. Scaled CRM systems (GoHighLevel, HubSpot, Salesforce) to automate marketing and sales pipelines. Developed advanced automation and integrations using GoHighLevel and Zapier to unify tools, data, and tracking systems. Led end-to-end funnel strategy from traffic acquisition to conversion, UX, and backend systems. Leveraged AI to accelerate production, optimize messaging, and enhance automated customer engagement across funnels.

Optical Lab Technician at LensCrafters

July 1, 2019 - September 1, 2020

Manufactured prescription eyewear using precision optical equipment, consistently exceeding production, accuracy, and quality KPIs in a high-volume lab environment. Executed lens cutting, edging, assembly, and rigorous quality assurance processes to ensure exact prescriptions and optimal visual performance. Maintained and calibrated lab equipment to strict standards, minimizing errors and delivering reliable, high-quality customer outcomes.