Hi there! I'm Alexis Martinez, an experiential marketer and producer who loves crafting memorable brand experiences. I specialize in experiential marketing, brand advocacy, and activation production, and I thrive on leading large-scale activations for top festivals and brands. I’m fluent in Spanish and bring a collaborative, results-driven approach to cross-functional teams to deliver campaigns that resonate with target consumers. Over the past decade I’ve partnered with Bottle Rocket, ACL, Art Basel, Jazz Fest, Josh Cellars, LVHM Brand Activate, Molson Coors, Monster Energy, and Ole Smoky Moonshine to translate brand stories into compelling live experiences. I’m passionate about excellence, curating experiences that connect people with brands in meaningful ways, and I enjoy mentoring teams to achieve ambitious goals.

Alexis Martinez

Hi there! I'm Alexis Martinez, an experiential marketer and producer who loves crafting memorable brand experiences. I specialize in experiential marketing, brand advocacy, and activation production, and I thrive on leading large-scale activations for top festivals and brands. I’m fluent in Spanish and bring a collaborative, results-driven approach to cross-functional teams to deliver campaigns that resonate with target consumers. Over the past decade I’ve partnered with Bottle Rocket, ACL, Art Basel, Jazz Fest, Josh Cellars, LVHM Brand Activate, Molson Coors, Monster Energy, and Ole Smoky Moonshine to translate brand stories into compelling live experiences. I’m passionate about excellence, curating experiences that connect people with brands in meaningful ways, and I enjoy mentoring teams to achieve ambitious goals.

Available to hire

Hi there! I’m Alexis Martinez, an experiential marketer and producer who loves crafting memorable brand experiences. I specialize in experiential marketing, brand advocacy, and activation production, and I thrive on leading large-scale activations for top festivals and brands. I’m fluent in Spanish and bring a collaborative, results-driven approach to cross-functional teams to deliver campaigns that resonate with target consumers.

Over the past decade I’ve partnered with Bottle Rocket, ACL, Art Basel, Jazz Fest, Josh Cellars, LVHM Brand Activate, Molson Coors, Monster Energy, and Ole Smoky Moonshine to translate brand stories into compelling live experiences. I’m passionate about excellence, curating experiences that connect people with brands in meaningful ways, and I enjoy mentoring teams to achieve ambitious goals.

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Language

Spanish; Castilian
Fluent

Work Experience

Event Manager at Molson Coors
September 1, 2024 - Present
Led large-scale brand activation events and experiential marketing campaigns for major festivals, including Bottle Rock, ACL, Art Basel and Jazz Fest; collaborated with cross-functional teams to deliver immersive consumer experiences.
Experiential Production Manager at Diageo
September 1, 2023 - August 31, 2024
Managed experiential production for brand activations, coordinating remote and on-site logistics, vendor partnerships, and cross-functional teams to deliver high-impact consumer experiences.
Experiential Producer / Field & Trade Marketing Lead at Bottle Rocket Public Label / Brand Activation Agencies (Clients include Josh Cellars, LVHM Brand Activate, Ole Smoky Moonshine)
January 1, 2015 - Present
Led large-scale experiential activations and brand sponsorships for high-profile clients across events and festivals. Coordinated cross-functional teams, vendor relations, and field marketing initiatives to deliver immersive consumer experiences. Roles spanned experiential production, field marketing, activation management, and campaign development with a focus on resonating with target audiences.

Education

Master of Business Administration - Marketing at Southern New Hampshire University
January 11, 2030 - January 1, 2023
Bachelor of Science; Hospitality Management (Minor) at Louisiana State University
January 11, 2030 - January 1, 2012
Master of Business Administration (MBA) at Southern New Hampshire University (SNHU)
January 11, 2030 - January 1, 2023
Bachelor of Science (Hospitality Management) at LSU
January 11, 2030 - January 1, 2012

Qualifications

De Kuyper Royal Dutch Distillers C3
January 11, 2030 - May 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Other