I am Kristina Serobyan, a Brand & Digital Marketing Strategist with international experience across paid media, CRM, partnerships and content. I leverage AI-powered tools, SEO/AEO and data-driven thinking to build brands that resonate and campaigns that convert. I thrive in cross-functional environments, translating insights into strategic plans, content that engages audiences, and measurable growth across EMEA and the USA.

Kristina Serobyan

I am Kristina Serobyan, a Brand & Digital Marketing Strategist with international experience across paid media, CRM, partnerships and content. I leverage AI-powered tools, SEO/AEO and data-driven thinking to build brands that resonate and campaigns that convert. I thrive in cross-functional environments, translating insights into strategic plans, content that engages audiences, and measurable growth across EMEA and the USA.

Available to hire

I am Kristina Serobyan, a Brand & Digital Marketing Strategist with international experience across paid media, CRM, partnerships and content. I leverage AI-powered tools, SEO/AEO and data-driven thinking to build brands that resonate and campaigns that convert.

I thrive in cross-functional environments, translating insights into strategic plans, content that engages audiences, and measurable growth across EMEA and the USA.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Armenian
Fluent
English
Fluent
French
Advanced
Russian
Advanced

Work Experience

Marketing Assistant at Dolci Firm
January 1, 2024 - April 1, 2025
Led social media, content strategy and email marketing to grow brand presence and deepen customer engagement for Dolci Firm.
Brand Strategy Internship at Nissan
May 1, 2023 - September 1, 2023
Supported brand strategy for Nissan across campaigns, briefs, consumer research, competitor analysis, translating insights into presentations.
Junior Marketing & Brand Strategist at Dolci Firm
May 1, 2022 - April 1, 2023
Supported campaign execution, social media content and product launches, conducting market research and collaborating cross-functionally to keep brand messaging consistent.
Project Manager
September 1, 2021 - November 1, 2021
Coordinated branding projects, bridging designers and stakeholders to drive clear communication and deliverables on track.
Growth Marketing & Brand Strategist (Contract) at Self-Employed / Kristina Serobyan
June 1, 2025 - April 1, 2026
Managed content, LinkedIn engagement, email marketing and AI-driven SEO; built brand visibility, nurtured leads and drove measurable growth using full-funnel strategies and data-driven decision making.
Junior Marketing & Brand Strategist at (Undisclosed / Previous Employers)
May 1, 2022 - April 1, 2023
Supported campaign execution, social media content and product launches; conducted market research and collaborated cross-functionally to maintain brand messaging consistency.
Project Manager at Brand Projects / Various Clients
September 1, 2021 - November 1, 2021
Coordinated branding projects, bridged designers and stakeholders to drive clear communication and keep deliverables on track.

Education

Bachelor of Economics at Burgundy School of Business
January 1, 2019 - December 31, 2022
MBA in International Business at Burgundy School of Business
January 1, 2023 - December 31, 2025
MBA in International Business at Burgundy School of Business
January 1, 2023 - January 1, 2025
Certificate/Program at UC Berkeley & Related On-site/Remote Programs
January 11, 2030 - May 6, 2026

Qualifications

Bachelor of Economics
January 1, 2019 - January 1, 2022
Academic and Business Writing (Summer Program)
January 11, 2030 - May 6, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other