Senior Art Director with 20+ years of experience leading branding, 360° communication, and event production across Morocco and internationally. I specialize in building visual brand strategy—from concept to final delivery—while ensuring consistent, high-impact experiences across all customer touchpoints. I combine creative vision with strong team leadership and operational excellence. I’ve guided complex creative programs for 5-star hotel groups, public institutions, and international tour operators, managing budgets, timelines, and delivery quality from strategic thinking to production execution.…

MOHAMED ZAKI

Senior Art Director with 20+ years of experience leading branding, 360° communication, and event production across Morocco and internationally. I specialize in building visual brand strategy—from concept to final delivery—while ensuring consistent, high-impact experiences across all customer touchpoints. I combine creative vision with strong team leadership and operational excellence. I’ve guided complex creative programs for 5-star hotel groups, public institutions, and international tour operators, managing budgets, timelines, and delivery quality from strategic thinking to production execution.…

Available to hire

Senior Art Director with 20+ years of experience leading branding, 360° communication, and event production across Morocco and internationally. I specialize in building visual brand strategy—from concept to final delivery—while ensuring consistent, high-impact experiences across all customer touchpoints.

I combine creative vision with strong team leadership and operational excellence. I’ve guided complex creative programs for 5-star hotel groups, public institutions, and international tour operators, managing budgets, timelines, and delivery quality from strategic thinking to production execution.

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Language

Arabic
Fluent
French
Advanced
English
Advanced

Work Experience

Artistic & Production Manager at Palmeraie Hotels & Resorts (Palmeraie Développement, Rotana, Pickalbatros)
January 1, 2011 - January 1, 2026
Defined and steered the group's artistic strategy and brand expression across all subsidiaries and multi-brand portfolio. Led multidisciplinary creative teams and international partners/suppliers. Oversaw premium 360° productions (print, digital, events) while maintaining high standards and performance culture. Drove branding programs including visual identity overhauls, brand guidelines, and hotel signage/wayfinding. Ensured brand consistency across customer touchpoints and managed budgets to optimize investment allocation and strategic delivery.
Artistic & Production Manager at PALMERAIE HÔTELS & RESORTS (Palmeraie Développement, Rotana, Pickalbatros)
January 1, 2011 - January 1, 2026
Definition and piloting of the artistic strategy and brand expression at group and subsidiaries level. Aligning brand image, customer experience and business objectives. Management of 360° branding and experiential programs across multi-brand transformation contexts. Governance of print, digital and event productions with premium standards and a performance culture. Lead multidisciplinary teams and international partners. Ensure brand coherence, desirability and value across all touchpoints. Budget governance and optimization; securing strategic deliverables.
Art Director at First Class Event — Event Communication Agency
January 1, 2009 - January 1, 2011
Conceived and led creative concepts for event activations and integrated communication campaigns. Owned end-to-end art direction from client brief through final execution. Collaborated with internal teams, clients, and external vendors to deliver cohesive event communication experiences.
Directeur Artistique at FIRST CLASS EVENT (Agence de Communication Evénementielle)
January 1, 2009 - January 1, 2011
Creation and leadership of creative concepts for event dispositifs and campaigns. Art direction of projects from brief to delivery.
Visiting Lecturer at LaSalle College International
January 1, 2007 - January 1, 2010
Taught design and visual communication and mentored students through academic and professional project development.
Head of Creative Studio at Royal Tours — International Tour Operator
January 1, 2007 - January 1, 2009
Maintained international brand image consistency and led art direction across markets. Managed the creative team, oversaw project delivery, and developed visual concepts tailored to different audiences and geographies (Morocco, France, Switzerland).
Formateur Vacataire at COLLÈGE LASALLE INTERNATIONAL
January 1, 2007 - January 1, 2010
Interventions pédagogiques en design et communication visuelle; transmission des fondamentaux créatifs et accompagnement des étudiants dans la réalisation de projets académiques et professionnels.
Chef de Studio de Création at ROYALTOURS
January 1, 2007 - January 1, 2009
Direction artistique et cohérence de l’image de marque; encadrement de l’équipe créative et gestion des projets; développement de concepts innovants et impact visuel.
Graphic & Web Designer at Al Akhawayn University — International University
January 1, 2006 - January 1, 2007
Designed print and digital materials for institutional communications. Built website templates for Moroccan regional platforms and e-government projects.
Graphiste et Web Designer at AL AKHAWAYN UNIVERSITY
January 1, 2006 - January 1, 2007
Design of print and digital supports for institutional needs; creation of website templates for Moroccan regions and e-government projects.
Graphic Designer at Mediaplazza / JetMultimedia — Telecom Content & Services Multinational
January 1, 2005 - January 1, 2006
Created advertising visuals, mobile themes, and wallpapers for telecom campaigns. Produced and adapted communication materials across multiple platforms.
Graphiste Designer at MEDIAPLAZZA "JETMULTIMEDIA"
January 1, 2005 - January 1, 2006
Création de visuels publicitaires; conception de thèmes et fonds d’écran mobiles; réalisation de supports de communication; déclinaison et optimisation multi-supports.
Lead Graphic Designer at Groupe Archimedia — Architecture Magazine Publisher
January 1, 2002 - January 1, 2003
Designed and laid out specialized architecture publications. Supervised graphic production and maintained editorial visual standards.
Chef Graphiste at GROUPE ARCHIMEDIA
January 1, 2002 - January 1, 2003
Conception et mise en page de revues d’architecture; supervision de la production graphique et respect de la ligne éditoriale; coordination éditoriale et impression.
Intern (End of Training) at J. Walter Thompson (JWT) — Advertising Agency
January 1, 2001 - Present
Contributed to the creation of advertising materials and participated in creative concept development.
Stage de Fin de Formation at TOP J WALTER THOMPSON (Agence conseil en communication)
January 1, 2001 - January 1, 2001
Participation à la création de supports publicitaires; contribution aux concepts créatifs; assistance à l’équipe communication; préparation de maquettes et du projet de fin de formation.

Education

Diplôme de Technicien spécialisé en Prépresse at Institut Spécialisé de Technologie Appliquée en Arts Graphiques
January 11, 2030 - January 1, 2001
Specialist Technician Diploma — Prepress & Graphic Arts at ISTAT, Casablanca
January 1, 2001 - July 26, 2026

Qualifications

Baccalauréat - Sciences Expérimentales
January 11, 2030 - January 1, 1998
Formation autodidacte continue axée sur l’innovation
January 11, 2030 - May 5, 2026
Diplôme de Technicien spécialisé en Prépresse
January 11, 2030 - January 1, 2001
Baccalauréat - Sciences Expérimentales
January 11, 2030 - January 1, 1998
Baccalaureate — Science
January 1, 1998 - July 26, 2026
Continuous Learning — Adobe CC, UX/UI, Creative AI, Design Trends (ongoing)
January 11, 2030 - July 26, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services, Other, Government, Telecommunications