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I am Mohamed Zaki, a Senior Artistic Director specializing in branding, communications and events. I lead global branding and experiential programs that fuse digital and offline experiences, delivering coherent and impactful visual identities from strategy to execution. I thrive on creative leadership, strategic vision, and innovative problem solving, guiding multidisciplinary teams and international partners to elevate brands in hospitality and corporate sectors. I ensure consistency, desirability, and measurable value across touchpoints while maintaining premium standards.…I am Mohamed Zaki, a Senior Artistic Director specializing in branding, communications and events. I lead global branding and experiential programs that fuse digital and offline experiences, delivering coherent and impactful visual identities from strategy to execution. I thrive on creative leadership, strategic vision, and innovative problem solving, guiding multidisciplinary teams and international partners to elevate brands in hospitality and corporate sectors. I ensure consistency, desirability, and measurable value across touchpoints while maintaining premium standards.

MOHAMED ZAKI

Art Director, Creative Director, Brand Designer, +2

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I am Mohamed Zaki, a Senior Artistic Director specializing in branding, communications and events. I lead global branding and experiential programs that fuse digital and offline experiences, delivering coherent and impactful visual identities from strategy to execution. I thrive on creative leadership, strategic vision, and innovative problem solving, guiding multidisciplinary teams and international partners to elevate brands in hospitality and corporate sectors. I ensure consistency, desirability, and measurable value across touchpoints while maintaining premium standards.…I am Mohamed Zaki, a Senior Artistic Director specializing in branding, communications and events. I lead global branding and experiential programs that fuse digital and offline experiences, delivering coherent and impactful visual identities from strategy to execution. I thrive on creative leadership, strategic vision, and innovative problem solving, guiding multidisciplinary teams and international partners to elevate brands in hospitality and corporate sectors. I ensure consistency, desirability, and measurable value across touchpoints while maintaining premium standards.

Available to hire

I am Mohamed Zaki, a Senior Artistic Director specializing in branding, communications and events. I lead global branding and experiential programs that fuse digital and offline experiences, delivering coherent and impactful visual identities from strategy to execution.

I thrive on creative leadership, strategic vision, and innovative problem solving, guiding multidisciplinary teams and international partners to elevate brands in hospitality and corporate sectors. I ensure consistency, desirability, and measurable value across touchpoints while maintaining premium standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

French

Advanced

English

Advanced

Work Experience

Artistic & Production Manager at PALMERAIE HÔTELS & RESORTS (Palmeraie Développement, Rotana, Pickalbatros)

January 1, 2011 - January 1, 2026

Definition and piloting of the artistic strategy and brand expression at group and subsidiaries level. Aligning brand image, customer experience and business objectives. Management of 360° branding and experiential programs across multi-brand transformation contexts. Governance of print, digital and event productions with premium standards and a performance culture. Lead multidisciplinary teams and international partners. Ensure brand coherence, desirability and value across all touchpoints. Budget governance and optimization; securing strategic deliverables.

Directeur Artistique at FIRST CLASS EVENT (Agence de Communication Evénementielle)

January 1, 2009 - January 1, 2011

Creation and leadership of creative concepts for event dispositifs and campaigns. Art direction of projects from brief to delivery.

Graphiste et Web Designer at AL AKHAWAYN UNIVERSITY

January 1, 2006 - January 1, 2007

Design of print and digital supports for institutional needs; creation of website templates for Moroccan regions and e-government projects.

Chef Graphiste at GROUPE ARCHIMEDIA

January 1, 2002 - January 1, 2003

Conception et mise en page de revues d’architecture; supervision de la production graphique et respect de la ligne éditoriale; coordination éditoriale et impression.

Chef de Studio de Création at ROYALTOURS

January 1, 2007 - January 1, 2009

Direction artistique et cohérence de l’image de marque; encadrement de l’équipe créative et gestion des projets; développement de concepts innovants et impact visuel.

Graphiste Designer at MEDIAPLAZZA "JETMULTIMEDIA"

January 1, 2005 - January 1, 2006

Création de visuels publicitaires; conception de thèmes et fonds d’écran mobiles; réalisation de supports de communication; déclinaison et optimisation multi-supports.

Stage de Fin de Formation at TOP J WALTER THOMPSON (Agence conseil en communication)

January 1, 2001 - January 1, 2001

Participation à la création de supports publicitaires; contribution aux concepts créatifs; assistance à l’équipe communication; préparation de maquettes et du projet de fin de formation.

Formateur Vacataire at COLLÈGE LASALLE INTERNATIONAL

January 1, 2007 - January 1, 2010

Interventions pédagogiques en design et communication visuelle; transmission des fondamentaux créatifs et accompagnement des étudiants dans la réalisation de projets académiques et professionnels.