Alex Zaman

Creating UGC content for beauty, skincare, wellness and lifestyle brands across TikTok, Instagram Reels and paid social campaigns. Producing authentic, conversion-focused short-form content including testimonials, talking-to-camera videos, product demos, lifestyle integrations and trend-led creatives tailored for Meta and TikTok ads. Managing the full creative process from ideation and scripting through to filming, editing and delivery, with a strong focus on creating natural, relatable content that aligns with each brand’s tone and target audience. Experienced working from detailed creative briefs while still making content feel organic, engaging and platform-native. Skilled in CapCut editing, hook creation, storytelling, aesthetic-led filming, and creating performance-driven content designed to build trust, engagement and conversions.

Developed platform-native, short-form content across TikTok, Instagram and YouTube for a beauty ecommerce brand. Handled on-camera presenting and CapCut editing, built a loyal client base, and collaborated with marketing to drive engagement and conversions through both organic and paid campaigns. Created education resources and trend-led content to support customer education and brand storytelling.

Produced high-performing short-form video content for Instagram, TikTok and YouTube, combining visual storytelling, education, and product demonstration. Created content around product launches, tutorials, and customer education to translate brand messaging into accessible, engaging content. Strengthened brand presence through consistent on-camera content aligned with a luxury at-home beauty experience. Developed content around product launches and tutorials, edited content (CapCut), contributed ideas for trend-led and campaign-based content, and managed the full content creation process from ideation to filming and delivery to support ongoing audience engagement and growth.