I run a boutique design studio and have done for a long time. I push for things to be clarified before anything gets made, working with clients to shape what they’re trying to say, how their brand should behave, and how that carries through into what actually gets delivered. Alongside the studio, I’m open to advisory or fractional roles—typically a couple of days a week. People at all levels come to me for mentor-type advice due to my varied experience and disruptor-style insights that can be applied in a supportive way. I have an ardent do-er attitude after deep observation, and I notice the minutiae of human behaviour to help teams find clarity and focus.

Joanna J. Potter

I run a boutique design studio and have done for a long time. I push for things to be clarified before anything gets made, working with clients to shape what they’re trying to say, how their brand should behave, and how that carries through into what actually gets delivered. Alongside the studio, I’m open to advisory or fractional roles—typically a couple of days a week. People at all levels come to me for mentor-type advice due to my varied experience and disruptor-style insights that can be applied in a supportive way. I have an ardent do-er attitude after deep observation, and I notice the minutiae of human behaviour to help teams find clarity and focus.

Available to hire

I run a boutique design studio and have done for a long time. I push for things to be clarified before anything gets made, working with clients to shape what they’re trying to say, how their brand should behave, and how that carries through into what actually gets delivered.

Alongside the studio, I’m open to advisory or fractional roles—typically a couple of days a week. People at all levels come to me for mentor-type advice due to my varied experience and disruptor-style insights that can be applied in a supportive way. I have an ardent do-er attitude after deep observation, and I notice the minutiae of human behaviour to help teams find clarity and focus.

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Language

French
Advanced
Italian
Advanced
Spanish; Castilian
Advanced

Work Experience

Creative Director, Founder at STUDIO JOUVAY
January 1, 2024 - Present
Lead creative direction across brand, digital, and campaigns; manage a flexible team across design, digital, and content; oversee full lifecycle from concept through delivery and production. Recent work includes brand development for residential property projects, advising on brand introduction across teams, guiding website projects from a user perspective, coordinating external specialists to deliver joined-up outcomes, and bespoke illustrations and mural creation.
Director / Partner at CONSORT DESIGN
January 1, 2006 - January 1, 2024
Co-ran an established design agency across multiple sectors; oversaw major brand creation, development and campaign projects; built long-term client relationships; shifted from hands-on design to direction and strategy to ensure consistency, clarity, and trust.
Senior Designer at Consort Design
January 1, 1999 - January 1, 2006
Delivered brand, print, and campaign work; developed strong client-facing and project ownership skills; progressed into a leadership role.
In-house Designer at Sweet & Maxwell
January 1, 1998 - January 1, 1999
Worked on publishing and corporate materials; built a foundation in structured, detail-heavy design.
Designer at Response Advertising International
January 1, 1997 - January 1, 1999
Early experience in an agency environment; worked across advertising and campaign materials.

Education

BA (Hons) Visual Communication Design at Middlesex University
January 1, 1994 - January 1, 1997
Foundation Diploma in Art & Design at Chelsea School of Art
January 1, 1993 - January 1, 1994
BA (Hons) Visual Communication Design at Middlesex University
January 1, 1994 - January 1, 1997
Foundation Diploma in Art & Design at Chelsea School of Art
January 1, 1993 - January 1, 1994
GCSEs at Fettes College, Edinburgh
January 11, 2030 - June 10, 2026
A-levels at Mill Hill School, London
January 11, 2030 - June 10, 2026
Other at American International School, Lagos, Nigeria
January 11, 2030 - June 10, 2026
Other at Albyn School for Girls, Aberdeen
January 11, 2030 - June 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet