I run a boutique design studio, Studio Jouvay, and I push for clarity—helping clients shape what they’re saying, how their brand should behave, and how that carries through into what’s delivered. I’m often brought in when there are too many moving parts and no clear direction, or when a brand needs a visual wow-factor. I also take on advisory or fractional roles a couple of days a week to share disruptor-style insights in a supportive way. I love connecting talent with need, structuring strategic sessions, and coordinating the right people to deliver joined-up outcomes. I focus on turning vague ideas into workable plans, ensuring brand consistency across teams and digital ecosystems, and I’m a keen observer of human behavior who helps others find clarity and confidence.

Joanna J. Potter

I run a boutique design studio, Studio Jouvay, and I push for clarity—helping clients shape what they’re saying, how their brand should behave, and how that carries through into what’s delivered. I’m often brought in when there are too many moving parts and no clear direction, or when a brand needs a visual wow-factor. I also take on advisory or fractional roles a couple of days a week to share disruptor-style insights in a supportive way. I love connecting talent with need, structuring strategic sessions, and coordinating the right people to deliver joined-up outcomes. I focus on turning vague ideas into workable plans, ensuring brand consistency across teams and digital ecosystems, and I’m a keen observer of human behavior who helps others find clarity and confidence.

Available to hire

I run a boutique design studio, Studio Jouvay, and I push for clarity—helping clients shape what they’re saying, how their brand should behave, and how that carries through into what’s delivered. I’m often brought in when there are too many moving parts and no clear direction, or when a brand needs a visual wow-factor. I also take on advisory or fractional roles a couple of days a week to share disruptor-style insights in a supportive way.

I love connecting talent with need, structuring strategic sessions, and coordinating the right people to deliver joined-up outcomes. I focus on turning vague ideas into workable plans, ensuring brand consistency across teams and digital ecosystems, and I’m a keen observer of human behavior who helps others find clarity and confidence.

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Language

French
Advanced
Italian
Advanced
Spanish; Castilian
Advanced

Work Experience

Creative Director, Founder at STUDIO JOUVAY
January 1, 2024 - Present
Lead creative direction across brand, digital, and campaigns; manage a flexible team across design, digital, and content; oversee full lifecycle from concept through delivery and production. Recent work includes brand development for residential property projects, advising on brand introduction across teams, guiding website projects from a user perspective, coordinating external specialists to deliver joined-up outcomes, and bespoke illustrations and mural creation.
Director / Partner at CONSORT DESIGN
January 1, 2006 - January 1, 2024
Co-ran an established design agency across multiple sectors; oversaw major brand creation, development and campaign projects; built long-term client relationships; shifted from hands-on design to direction and strategy to ensure consistency, clarity, and trust.
Senior Designer at Consort Design
January 1, 1999 - January 1, 2006
Delivered brand, print, and campaign work; developed strong client-facing and project ownership skills; progressed into a leadership role.
In-house Designer at Sweet & Maxwell
January 1, 1998 - January 1, 1999
Worked on publishing and corporate materials; built a foundation in structured, detail-heavy design.
Designer at Response Advertising International
January 1, 1997 - January 1, 1999
Early experience in an agency environment; worked across advertising and campaign materials.

Education

BA (Hons) Visual Communication Design at Middlesex University
January 1, 1994 - January 1, 1997
Foundation Diploma in Art & Design at Chelsea School of Art
January 1, 1993 - January 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet