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I am a digital communications and marketing professional with experience supporting organizations through strategic social media management, content creation, analytics reporting, and website updates. I develop content calendars, create accessible and persuasive messaging, and engage national audiences across multiple platforms. I have a strong interest in social justice, public policy, and inclusion, and I use research and storytelling to drive engagement and social impact.…I am a digital communications and marketing professional with experience supporting organizations through strategic social media management, content creation, analytics reporting, and website updates. I develop content calendars, create accessible and persuasive messaging, and engage national audiences across multiple platforms. I have a strong interest in social justice, public policy, and inclusion, and I use research and storytelling to drive engagement and social impact.

Rachael Ilupeju

Content Creator, Copywriter, Digital Marketer, +2

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I am a digital communications and marketing professional with experience supporting organizations through strategic social media management, content creation, analytics reporting, and website updates. I develop content calendars, create accessible and persuasive messaging, and engage national audiences across multiple platforms. I have a strong interest in social justice, public policy, and inclusion, and I use research and storytelling to drive engagement and social impact.…I am a digital communications and marketing professional with experience supporting organizations through strategic social media management, content creation, analytics reporting, and website updates. I develop content calendars, create accessible and persuasive messaging, and engage national audiences across multiple platforms. I have a strong interest in social justice, public policy, and inclusion, and I use research and storytelling to drive engagement and social impact.

Available to hire

I am a digital communications and marketing professional with experience supporting organizations through strategic social media management, content creation, analytics reporting, and website updates.

I develop content calendars, create accessible and persuasive messaging, and engage national audiences across multiple platforms. I have a strong interest in social justice, public policy, and inclusion, and I use research and storytelling to drive engagement and social impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Communications Assistant at Green Party legislative Office

January 1, 2025 - Present

Created and optimized short-form social media content for public-facing digital platforms. Analyzed social media performance to identify trends in engagement and audience response. Selected, edited, and repurposed visual content to improve digital reach and clarity. Applied feedback from senior staff to refine content style, messaging, and delivery.

Advocacy Intern at Sport New Brunswick

January 1, 2025 - Present

Developed briefing notes, advocacy materials, and digital content supporting sector-wide initiatives. Assisted in promoting campaigns through social media and stakeholder engagement. Conducted research and translated findings into clear, accessible communications. Supported event coordination. Collaborated with partner organizations to ensure messaging alignment.

Residence Life Office Intern at ST. Thomas University

January 1, 2023 - December 31, 2024

Created social media content and newsletters targeting the student community. Developed and managed a content calendar for Instagram and TikTok. Responded to inquiries and maintained consistent digital communication. Assisted in planning engagement initiatives and promotional campaigns.

Virtual Assistant at Vafy Digitals

January 1, 2021 - December 31, 2023

Ideated, created, and edited short-form video content for social media platforms, with a focus on engagement and growth. Managed social media accounts and grew audience engagement through strategic content creation. Created graphics, short-form videos, and written copy for digital campaigns. Monitored analytics and adjusted strategies to improve engagement and reach.