Media professional with 2+ years of experience across journalism, livestreaming, and new media. Skilled in full-cycle content production from scripting to editing. Hosted Douyin live sales, increasing average viewing duration by 192% and boosting the conversion rate from 0.8% to 2.4%. Produced cultural episodes and optimized workflows, cutting reshoot rates by 20%. Currently pursuing an MSc in Science Communication at the University of Malaya. Bilingual in Mandarin and English, ready to bring a data-driven, user-focused approach to your projects.…

Chang Shuo

Media professional with 2+ years of experience across journalism, livestreaming, and new media. Skilled in full-cycle content production from scripting to editing. Hosted Douyin live sales, increasing average viewing duration by 192% and boosting the conversion rate from 0.8% to 2.4%. Produced cultural episodes and optimized workflows, cutting reshoot rates by 20%. Currently pursuing an MSc in Science Communication at the University of Malaya. Bilingual in Mandarin and English, ready to bring a data-driven, user-focused approach to your projects.…

Available to hire

Media professional with 2+ years of experience across journalism, livestreaming, and new media. Skilled in full-cycle content production from scripting to editing. Hosted Douyin live sales, increasing average viewing duration by 192% and boosting the conversion rate from 0.8% to 2.4%. Produced cultural episodes and optimized workflows, cutting reshoot rates by 20%. Currently pursuing an MSc in Science Communication at the University of Malaya. Bilingual in Mandarin and English, ready to bring a data-driven, user-focused approach to your projects.

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Skills

Language

English
Advanced

Work Experience

Campus Publicity Director at Yanjing Institute of Technology
November 1, 2018 - October 1, 2020
Led a 6-member team to transform the university’s innovation platform through data-driven content planning; produced 20+ multimedia pieces increasing followers by 200+ and readership by 30%. Spearheaded full-cycle execution of 10+ large-scale events, including the International Student Fashion Gala, coordinating cross-functional teams to ensure zero operational failures for audiences of 1000+. Established efficient editorial workflows that improved team productivity by 25%.
Live Streaming Host at Hangzhou Chenxin Entertainment Co., Ltd.
May 1, 2025 - October 1, 2025
Hosted daily live sales sessions on Douyin for skincare, structuring product pitches and interactive segments to boost engagement and conversions. Analyzed real-time viewer data and feedback to optimize on-air presentation and sales tactics, increasing average viewing duration by 192% and conversion rate from 0.8% to 2.4%. Managed live broadcast flow and responded dynamically to audience interactions, contributing to a peak single-session GMV exceeding RMB 100,000.
New Media Operations Intern at Newline Cultural Media Co., Ltd.
March 1, 2024 - July 1, 2024
Developed 15+ creative video concepts and produced 8 refined scripts, achieving 30%+ average view growth. Edited and optimized videos for Douyin and Xiaohongshu platforms, increasing multi-platform engagement.
Journalist at Cangzhou Radio & Television Station
May 1, 2025 - October 1, 2025
Produced 3 high-performing cultural entertainment episodes, conducting research, scripting, and filming. Designed surveys, collected 1,000+ audience responses, analyzed feedback, and recommended content optimizations. Executed 2 on-site reports under tight deadlines, delivering exclusive stories and boosting audience engagement. Proposed 10 workflow improvements, reducing reshoot rate by 20% and improving production efficiency.

Education

Master of Science in Science Communication and Public Engagement at University of Malaya
October 1, 2025 - October 1, 2026
Bachelor in Photography at Yanjing Institute of Technology
September 1, 2020 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education

Skills