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Hi, I’m Dinara, a product designer with 5+ years of experience crafting intuitive digital products across fitness, enterprise, and e-commerce. I turn complex ideas into clear, functional experiences—from wireframes and prototypes to high‑fidelity UI—and I enjoy shipping AI-powered features, design systems, and collaborating with cross‑functional teams in Agile environments. I focus on research-led, data-informed design to drive measurable business impact, improving activation, engagement, and retention while reducing churn. I’m passionate about accessible, scalable design that helps people achieve their goals and feel confident using the product.…Hi, I’m Dinara, a product designer with 5+ years of experience crafting intuitive digital products across fitness, enterprise, and e-commerce. I turn complex ideas into clear, functional experiences—from wireframes and prototypes to high‑fidelity UI—and I enjoy shipping AI-powered features, design systems, and collaborating with cross‑functional teams in Agile environments. I focus on research-led, data-informed design to drive measurable business impact, improving activation, engagement, and retention while reducing churn. I’m passionate about accessible, scalable design that helps people achieve their goals and feel confident using the product.

Dinara Abdrahmanova

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Dinara, a product designer with 5+ years of experience crafting intuitive digital products across fitness, enterprise, and e-commerce. I turn complex ideas into clear, functional experiences—from wireframes and prototypes to high‑fidelity UI—and I enjoy shipping AI-powered features, design systems, and collaborating with cross‑functional teams in Agile environments. I focus on research-led, data-informed design to drive measurable business impact, improving activation, engagement, and retention while reducing churn. I’m passionate about accessible, scalable design that helps people achieve their goals and feel confident using the product.…Hi, I’m Dinara, a product designer with 5+ years of experience crafting intuitive digital products across fitness, enterprise, and e-commerce. I turn complex ideas into clear, functional experiences—from wireframes and prototypes to high‑fidelity UI—and I enjoy shipping AI-powered features, design systems, and collaborating with cross‑functional teams in Agile environments. I focus on research-led, data-informed design to drive measurable business impact, improving activation, engagement, and retention while reducing churn. I’m passionate about accessible, scalable design that helps people achieve their goals and feel confident using the product.

Available to hire

Hi, I’m Dinara, a product designer with 5+ years of experience crafting intuitive digital products across fitness, enterprise, and e-commerce. I turn complex ideas into clear, functional experiences—from wireframes and prototypes to high‑fidelity UI—and I enjoy shipping AI-powered features, design systems, and collaborating with cross‑functional teams in Agile environments.

I focus on research-led, data-informed design to drive measurable business impact, improving activation, engagement, and retention while reducing churn. I’m passionate about accessible, scalable design that helps people achieve their goals and feel confident using the product.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product Designer at Bowflex

April 1, 2023 - March 31, 2026

Led the JRNY app membership experience end-to-end—from discovery through launch—partnering with stakeholders to define requirements, success metrics, and roadmap. Integrated AI-driven personalization features to boost retention and trust; collaborated with engineers to implement intelligent workout recommendations and engagement triggers. Conducted user interviews and usability testing to address motivation, membership confusion, and workout adherence. Delivered low- to high-fidelity wireframes and interactive prototypes in Figma, working with PMs and engineers to create scalable, intuitive solutions. Also contributed to fitness equipment usability and safety through full product lifecycle collaboration. Resulted in +15% trial-to-paid conversion, –20% cancellations, +40% engagement.

UX/UI Designer at Caterpillar (CAT)

August 1, 2021 - May 31, 2023

Designed VisionLink—an enterprise dashboard for real-time machine health, fleet performance, alerts, and KPIs for global operators in high-risk environments. Translated complex telemetry and logistics data into clear visual indicators to enable faster data-driven decisions and reduce downtime. Conducted field observations, co-design workshops, and usability testing with Caterpillar users to validate workflows and ensure field readiness. Delivered measurable improvements: 25–30% faster decision-making, 20% workflow efficiency gain, 30% usability improvement, and 25% higher engagement.

UX/UI Designer at Foot Locker

November 1, 2018 - July 31, 2021

Redesigned FLX Rewards to enhance engagement, point transparency, and reward redemption with a modern, personalized experience. Led user research, competitive analysis, and journey mapping; designed end-to-end user flows and interactive prototypes in Figma. Built a scalable design system with reusable components and gamification to boost motivation and perceived value. Validated solutions via usability testing, significantly reducing time to find and redeem rewards and improving overall engagement.