I’m Sofia Tandina, a multidisciplinary creative blending fashion, art direction, and immersive experiences to craft concepts and campaigns that resonate. I bring a deep understanding of luxury retail, brand strategy, and sourcing, thriving in collaborative environments that demand vision and attention to detail. I love building imagery and experiences that elevate client narratives, from Paris Fashion Week concepts to human-centric storytelling for brands and individuals. I enjoy researching trends, curating content, and guiding campaigns end-to-end, with a focus on elevating client experiences and public relations standards.

Sofia Tandina

I’m Sofia Tandina, a multidisciplinary creative blending fashion, art direction, and immersive experiences to craft concepts and campaigns that resonate. I bring a deep understanding of luxury retail, brand strategy, and sourcing, thriving in collaborative environments that demand vision and attention to detail. I love building imagery and experiences that elevate client narratives, from Paris Fashion Week concepts to human-centric storytelling for brands and individuals. I enjoy researching trends, curating content, and guiding campaigns end-to-end, with a focus on elevating client experiences and public relations standards.

Available to hire

I’m Sofia Tandina, a multidisciplinary creative blending fashion, art direction, and immersive experiences to craft concepts and campaigns that resonate. I bring a deep understanding of luxury retail, brand strategy, and sourcing, thriving in collaborative environments that demand vision and attention to detail.

I love building imagery and experiences that elevate client narratives, from Paris Fashion Week concepts to human-centric storytelling for brands and individuals. I enjoy researching trends, curating content, and guiding campaigns end-to-end, with a focus on elevating client experiences and public relations standards.

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Language

English
Advanced
French
Advanced

Work Experience

Key Holder at Aldo Group
January 1, 2018 - January 1, 2020
Managed store operations, opened/closed the store, handled cash, maintained inventory, and ensured exceptional customer service and visual standards.
Personal Stylist at Sense (Montreal)
January 1, 2020 - January 1, 2021
Provided client services, curated shopping wish lists, created tailored content, and offered in-depth product knowledge for clients.
Assistant Manager at Sense (Montreal)
January 1, 2021 - November 1, 2024
Managed daily store operations, back-of-house tasks, visual standards, inventory, and team supervision; supported store openings/closures.
Founder / Freelance Creative Visual Consultant at Independent Platform (Montreal)
January 1, 2022 - Present
Built a platform offering project management services including styling, sourcing, event curation, and campaign direction for brands and individuals; specialized in imagery production and elevating client experiences.
Backstage Production Assistant at Heliot Emil
January 1, 2023 - December 31, 2023
Backstage production for fashion show in Paris.
Backstage Assistant at ERD
January 1, 2024 - December 31, 2024
Backstage assistant for Paris-based project activations.
Stylist at Hamza
January 1, 2023 - December 31, 2023
Styled the artist for Montreal-based project.
Assistant / Freelance Visual Consultant at Drew House & Pharrell Williams Human Race Activations
January 1, 2022 - December 31, 2022
Assisted with activations, contributing styling, visual content, and campaign support.
Operations Assistant at Rooney
January 1, 2025 - Present
Supporting daily retail and e-commerce operations to ensure smooth workflow; managed order processing and inventory accuracy; aided store operations as a key holder.

Education

Bachelor's Degree in Fashion Business at Université du Québec à Montréal (UQAM)
January 11, 2030 - May 5, 2026
DEC in Fashion Business at Collège Vanier
January 11, 2030 - May 5, 2026
Human Sciences at Collège Vanier
January 11, 2030 - May 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services