Authored technical tutorials for Attack Magazine (1.5M views). Created brand identity and assets for Tier-1 audio manufacturers: Pioneer, Yamaha, and ProLight+ Sound. Led end-to-end redesigns and architected hyper-personalized AI search and discovery systems with chatbot integrations. Scaled high-performing design teams and Enterprise Design Systems in partnership with Google and InVision to support global mobile web optimization.

Senior UX/UI Designer at Radio Sphere

July 1, 2022 - April 1, 2024

Boosted productivity by 40% via scalable media and streaming library design. Enhanced workflow frameworks for 420K monthly users and 250M audio sessions.

Lead UX/UI Designer at Delivery Hero

September 1, 2017 - September 1, 2019

Led end-to-end redesign for Talabat, doubling conversion rate for 6M users. Drove a 31% conversion uplift by arch itecting hyper-personalized AI search and discovery systems and chatbot integrations. Scaled high-performing design teams and Enterprise Design Systems in partnership with Google and InVision to support global mobile web optimization.

Lead UX/UI Designer at Blackrock Web Solutions

January 1, 2017 - May 1, 2017

Automated 400% gain of Health Ministry CRM's 50-point workflow into 10 steps.

Senior UX/UI Designer (Contract) at Various Clients

January 1, 2016 - December 1, 2016

NASA: Architected mission-critical UX strategy for ISS Robotics AstroBee. HopSkipDrive: Designed end-to-end carpooling architecture for 400K+ annual rides. LunaWork: Led UX/UI for a stealth-health recruitment platform on iOS/Android.

Fashion Designer & Design Teacher (Self-Employed) at Various Clients

January 1, 2010 - January 1, 2016

Led instruction and end-to-end production for media event garments.

Design Instructor (Contract) at Otis College of Art and Design

September 1, 2012 - July 1, 2013

Empowered 90+ students with industry-focused teaching and portfolio reviews.