Skills
Language
English
Fluent
Work Experience
Product Designer, Product Ops at Lightning
January 1, 2024 - February 28, 2025AI-powered call transcript analysis system using Twilio—wrote prompts across multiple scenarios (rejection reasons, objection handling, compliance flags) to automate post-call tagging and eliminate manual data entry, targeting 40% reduction in agent workload per call. Designed and shipped Dialer Tagging system with conditional 2-attempt logic and mandatory rationale capture, reducing data entry errors by 34% across 150+ agents. Authored 8+ PRDs covering dialer UX, call logs structure, invoice email redesign with A/B testing framework, and IVR features—delivering $83.8K measurable revenue impact and 8.3% close-rate lift on cart recovery. Led cross-functional CRM workflow audit across 4 teams — conducted agent interviews, built workflow maps with sub-step breakdowns, surfaced 12 bottlenecks, and delivered executive summary with quick-win recommendations. Conducted competitive UX benchmarking on standalone dialer products—analyzed 10 surfaces, produced formal report with 6 design
UI/UX Designer at WolfMeUSA
October 1, 2021 - February 28, 2023Designed hotel reservation platform from wireframes to launch—reduced drop-off rate by 18% in first 3 months post-launch.
Education
AA in Web Design and Design & Multimedia at IT Academy Sarajevo
January 1, 2019 - January 1, 2021UI/UX Design Certificate at IT Academy Sarajevo
January 1, 2022 - January 1, 2022Qualifications
UI/UX Design Certificate
January 1, 2022 - May 5, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education
Skills
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