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I'm a first-generation student pursuing a Bachelor of Arts in Communication Studies with a focus in Media & Technology. I thrive in roles that blend marketing strategy, content creation, and cross-functional collaboration while balancing a full-time work schedule. I'm passionate about reshaping business and community engagement through digital media, and I bring hands-on experience building social media strategies, crafting data-driven ad copies, and leading cross-functional teams across automotive, real estate, and hospitality sectors.…I'm a first-generation student pursuing a Bachelor of Arts in Communication Studies with a focus in Media & Technology. I thrive in roles that blend marketing strategy, content creation, and cross-functional collaboration while balancing a full-time work schedule. I'm passionate about reshaping business and community engagement through digital media, and I bring hands-on experience building social media strategies, crafting data-driven ad copies, and leading cross-functional teams across automotive, real estate, and hospitality sectors.

Caroline McLane

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I'm a first-generation student pursuing a Bachelor of Arts in Communication Studies with a focus in Media & Technology. I thrive in roles that blend marketing strategy, content creation, and cross-functional collaboration while balancing a full-time work schedule. I'm passionate about reshaping business and community engagement through digital media, and I bring hands-on experience building social media strategies, crafting data-driven ad copies, and leading cross-functional teams across automotive, real estate, and hospitality sectors.…I'm a first-generation student pursuing a Bachelor of Arts in Communication Studies with a focus in Media & Technology. I thrive in roles that blend marketing strategy, content creation, and cross-functional collaboration while balancing a full-time work schedule. I'm passionate about reshaping business and community engagement through digital media, and I bring hands-on experience building social media strategies, crafting data-driven ad copies, and leading cross-functional teams across automotive, real estate, and hospitality sectors.

Available to hire

I’m a first-generation student pursuing a Bachelor of Arts in Communication Studies with a focus in Media & Technology. I thrive in roles that blend marketing strategy, content creation, and cross-functional collaboration while balancing a full-time work schedule.

I’m passionate about reshaping business and community engagement through digital media, and I bring hands-on experience building social media strategies, crafting data-driven ad copies, and leading cross-functional teams across automotive, real estate, and hospitality sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Experience & Marketing Manager at Hendrick Honda, South Blvd. & Hendrick Collision Center South

July 1, 2022 - Present

Consolidated four roles into a cross-functional position across two stores; advised and managed interns in digital marketing; grew social media presence, improved reputation score, and helped the dealership earn top national ratings; developed and executed data-driven social media and ad campaigns; implemented CRM-based growth strategies and provided performance trackers to the team.

Customer Service Representative at Hendrick Honda, South Blvd.

August 1, 2018 - July 1, 2022

Promoted and earned a 50% raise; excelled in a fast-paced, customer-focused environment; managed high volumes of inquiries and requests through multiple channels; used CRMs to track interactions and extract data for management.

Accounting Assistant at Hendrick Honda, South Blvd.

August 1, 2017 - August 1, 2018

Supported financial and accounting operations with precise data entry and interdepartmental communication; gained experience handling DMV-related communications.

Marketing Administrator at Corcoran HM Properties

September 1, 2024 - November 1, 2025

Created and edited advertisements for digital and print campaigns; developed engaging content for social media; designed marketing materials (brochures, postcards, eblasts) to promote listings and events.

Hostess at Brasserie Copain

January 1, 2026 - Present

Coordinate guest seating, reservations, and front-of-house flow in a high-volume restaurant; provide professional first-point-of-contact service while managing multiple requests and priorities; support team operations by maintaining organized waitlists and communicating guest needs efficiently.