Tanja Gacic
I am Tanja Gacic, a Creative Director and photographer with over 25 years of international experience in luxury fashion and lifestyle.
About
I am Tanja Gacic, a Creative Director and photographer with over 25 years of international experience in luxury fashion and lifestyle. As founder of My Empirical Life, I built a premium editorial platform and fine-art photography brand known for a refined cinematic aesthetic and authentic storytelling.
I lead creative direction, art direction, styling, and visual storytelling, managing teams for shoots and end-to-end post-production using Adobe Creative Suite (Photoshop, Final Cut Pro). I develop distinctive brand aesthetics and campaigns, collaborating with photographers, filmmakers, and designers to deliver polished, brand-aligned content and stories that resonate with audiences.
- 29 years' experience
- Joined May 2026
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Other
- Travel & Hospitality
More experts in Sydney, Australia
Work experience· 7 roles
Selected as the Australian representative for Farfetch's Worldwide Ambassador Program; participated in international brand initiatives and lifestyle campaigns to raise brand visibility.
Selected as Australian Ambassador for Farfetch's Worldwide Global Ambassador program; participated in international brand trips and high-level strategy sessions to contribute to brand development.
Served as a long-term contracted Creative Director and Content Creator for Vogue Australia’s online platform, with editorial autonomy to conceptualise, develop, and produce original digital stories across fashion trends, beauty, and travel. Independently originated editorial concepts by identifying locations, personas, and designers, then managed the complete production process from initial idea to final digital publication. Delivered end-to-end creative direction, including photography, styling, creative writing, and art direction, consistently producing high-caliber fashion and lifestyle content for the digital platform.
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