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I am Tanja Gacic, a Creative Director and photographer with over 25 years of international experience in luxury fashion and lifestyle. As founder of My Empirical Life, I built a premium editorial platform and fine-art photography brand known for a refined cinematic aesthetic and authentic storytelling. I lead creative direction, art direction, styling, and visual storytelling, managing teams for shoots and end-to-end post-production using Adobe Creative Suite (Photoshop, Final Cut Pro). I develop distinctive brand aesthetics and campaigns, collaborating with photographers, filmmakers, and designers to deliver polished, brand-aligned content and stories that resonate with audiences.…I am Tanja Gacic, a Creative Director and photographer with over 25 years of international experience in luxury fashion and lifestyle. As founder of My Empirical Life, I built a premium editorial platform and fine-art photography brand known for a refined cinematic aesthetic and authentic storytelling. I lead creative direction, art direction, styling, and visual storytelling, managing teams for shoots and end-to-end post-production using Adobe Creative Suite (Photoshop, Final Cut Pro). I develop distinctive brand aesthetics and campaigns, collaborating with photographers, filmmakers, and designers to deliver polished, brand-aligned content and stories that resonate with audiences.

Tanja Gacic

Creative Director, Photographer, Stylist, +3

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I am Tanja Gacic, a Creative Director and photographer with over 25 years of international experience in luxury fashion and lifestyle. As founder of My Empirical Life, I built a premium editorial platform and fine-art photography brand known for a refined cinematic aesthetic and authentic storytelling. I lead creative direction, art direction, styling, and visual storytelling, managing teams for shoots and end-to-end post-production using Adobe Creative Suite (Photoshop, Final Cut Pro). I develop distinctive brand aesthetics and campaigns, collaborating with photographers, filmmakers, and designers to deliver polished, brand-aligned content and stories that resonate with audiences.…I am Tanja Gacic, a Creative Director and photographer with over 25 years of international experience in luxury fashion and lifestyle. As founder of My Empirical Life, I built a premium editorial platform and fine-art photography brand known for a refined cinematic aesthetic and authentic storytelling. I lead creative direction, art direction, styling, and visual storytelling, managing teams for shoots and end-to-end post-production using Adobe Creative Suite (Photoshop, Final Cut Pro). I develop distinctive brand aesthetics and campaigns, collaborating with photographers, filmmakers, and designers to deliver polished, brand-aligned content and stories that resonate with audiences.

Available to hire

I am Tanja Gacic, a Creative Director and photographer with over 25 years of international experience in luxury fashion and lifestyle. As founder of My Empirical Life, I built a premium editorial platform and fine-art photography brand known for a refined cinematic aesthetic and authentic storytelling.

I lead creative direction, art direction, styling, and visual storytelling, managing teams for shoots and end-to-end post-production using Adobe Creative Suite (Photoshop, Final Cut Pro). I develop distinctive brand aesthetics and campaigns, collaborating with photographers, filmmakers, and designers to deliver polished, brand-aligned content and stories that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Language

English

Fluent

Croatian

Fluent

Work Experience

Founder & Creative Director at My Empirical Life

January 1, 2012 - Present

Founded and developed a personal blog into a refined lifestyle media platform and fine-art photography brand focused on fashion, travel, sustainability, and embodied living. Led creative direction, art direction, styling, and aesthetic development; directed photography and motion content production; hired and managed specialist photographers, filmmakers, and creative teams to execute large productions.

Creative Director & Content Creator at Vogue Australia

January 1, 2012 - January 1, 2021

Served as a long-term contracted Creative Director and Content Creator for Vogue Australia's online platform, with editorial autonomy to conceptualize, develop, and produce original digital stories across fashion trends, beauty, and travel. Managed production from concept to final publication; directed photography, styling, creative writing, and art direction; led end-to-end campaigns.

Brand Ambassador at Farfetch

January 1, 2014 - January 1, 2017

Selected as Australian Ambassador for Farfetch's Worldwide Global Ambassador program; participated in international brand trips and high-level strategy sessions to contribute to brand development.

Model at International Model Elite, Next, Chic Models & Others

January 1, 1997 - January 1, 2012

Built a successful international modelling career spanning editors, advertising campaigns, and runways across major fashion capitals.

Contributor – Creative Director & Content Creator at Vogue Australia Online

January 1, 2012 - December 31, 2021

Served as a long-term contracted Creative Director and Content Creator for Vogue Australia’s online platform, with editorial autonomy to conceptualise, develop, and produce original digital stories across fashion trends, beauty, and travel. Independently originated editorial concepts by identifying locations, personas, and designers, then managed the complete production process from initial idea to final digital publication. Delivered end-to-end creative direction, including photography, styling, creative writing, and art direction, consistently producing high-caliber fashion and lifestyle content for the digital platform.

Australian Ambassador at Farfetch

January 1, 2014 - December 31, 2017

Selected as the Australian representative for Farfetch's Worldwide Ambassador Program; participated in international brand initiatives and lifestyle campaigns to raise brand visibility.

Model at Elite, Next, Chic Models & Others (International modeling career)

January 1, 1997 - December 31, 2012

Worked as an international model across Elite, Next, Chic Models & Others, gaining experience in travel, styling, fashion campaigns, and on-set collaboration.