I’m a creative and results-driven social media manager and content creator focusing on scaling combat sports, fitness, and media brands. I work across Instagram, TikTok, Facebook, LinkedIn, and X to build vibrant digital presences and tell compelling stories that resonate with audiences. I excel at short-form video, audience growth, media coordination, event promotion, and branding. My approach combines strategic content planning with hands-on production to drive real business outcomes in competitive markets.

Sonny Mercer

I’m a creative and results-driven social media manager and content creator focusing on scaling combat sports, fitness, and media brands. I work across Instagram, TikTok, Facebook, LinkedIn, and X to build vibrant digital presences and tell compelling stories that resonate with audiences. I excel at short-form video, audience growth, media coordination, event promotion, and branding. My approach combines strategic content planning with hands-on production to drive real business outcomes in competitive markets.

Available to hire

I’m a creative and results-driven social media manager and content creator focusing on scaling combat sports, fitness, and media brands. I work across Instagram, TikTok, Facebook, LinkedIn, and X to build vibrant digital presences and tell compelling stories that resonate with audiences.

I excel at short-form video, audience growth, media coordination, event promotion, and branding. My approach combines strategic content planning with hands-on production to drive real business outcomes in competitive markets.

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Work Experience

Social Media Manager & Content Strategist at Combat Kings
January 1, 2025 - January 1, 2026
Helped scale Combat Kings content to over 1 million organic views through strategic content positioning and audience-focused media. Planned and produced high-engagement content across Instagram, TikTok, Facebook, and X. Supported promotional campaigns for combat sports events, fighters, and sponsorships. Coordinated media days, fighter shoots, and event promotional content. Created reels and short-form content designed for audience retention and organic reach. Worked alongside media partners and broadcasters to maximise event visibility and digital engagement. Contributed to brand positioning within the UK combat sports scene through consistent online activity.
Content Creator & Media Coordinator at Notorious TV
January 1, 2025 - January 1, 2026
Collaborated with Europe’s largest independent combat sports broadcasting and media platform to create and coordinate content for live events, athlete promotion, and social media campaigns. Organized media days involving fighters, interviews, and promotional shoots. Produced platform-specific content for Instagram, TikTok, Facebook, and YouTube. Supported audience engagement strategies around live events and combat sports promotion. Worked within fast-paced live event environments requiring quick content turnaround and adaptability.
Social Media & Brand Growth Support at CRE8 Gym
January 1, 2024 - January 1, 2026
Helped grow the gym’s audience to over 15,000 followers across social platforms. Contributed to membership growth from approximately 188 members to over 300 members through content and promotional campaigns within 6 months. Designed promotional posts, membership graphics, reels, and engagement-focused content. Assisted with campaign planning for memberships, events, classes, and fighter promotion. Created content aimed at increasing local awareness, engagement, and inbound inquiries. Helped strengthen CRE8 Gym’s digital identity through consistent branding and online presence.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet