I'm a highly experienced, hands-on creative director across agency and in-house environments. I manage, brief and mentor teams of digital designers, writers, and content creators to deliver compelling campaigns across web, print and on-site experiences. I've led brand identity development, brand guidelines, multi-channel advertising, and video content across UK and US markets. I thrive in fast-paced trading environments, champion brand guardianship, and enjoy turning bold briefs into practical, on-brand outputs that drive awareness and response.

Chris Lines

I'm a highly experienced, hands-on creative director across agency and in-house environments. I manage, brief and mentor teams of digital designers, writers, and content creators to deliver compelling campaigns across web, print and on-site experiences. I've led brand identity development, brand guidelines, multi-channel advertising, and video content across UK and US markets. I thrive in fast-paced trading environments, champion brand guardianship, and enjoy turning bold briefs into practical, on-brand outputs that drive awareness and response.

Available to hire

I’m a highly experienced, hands-on creative director across agency and in-house environments. I manage, brief and mentor teams of digital designers, writers, and content creators to deliver compelling campaigns across web, print and on-site experiences.

I’ve led brand identity development, brand guidelines, multi-channel advertising, and video content across UK and US markets. I thrive in fast-paced trading environments, champion brand guardianship, and enjoy turning bold briefs into practical, on-brand outputs that drive awareness and response.

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Language

English
Fluent

Work Experience

Creative Director at Great Rail Journeys
January 1, 2022 - January 1, 2024
Oversaw output and production of all online and offline activity for UK and US brands; recruited, managed and mentored in-house and external digital designers and copywriters; led the re-brand and launch of three businesses across digital, print, and on-site interiors; planned UK/US projects and resource allocations; ensured brand guardianship across the global business.
Senior Creative (part-time) / Freelance at DOWSING & REYNOLDS
November 1, 2024 - Present
Collaborated with founders on brand development, campaign creation, art direction, and customer touchpoint enhancements including email campaigns; contributed to brand strategy and creative direction.
Creative Lead UK & Ireland at Sodexo
January 1, 2019 - January 1, 2022
Drove marketing efficiencies by expanding and leading the UK & Ireland creative and print teams; developed brand and product concepts, managed photo shoots and video, interior design, bid production and service line development; built relationships with key sectors and managed cross-site teams in Salford and Swindon.
Creative Strategist at M&G Prudential
January 1, 2016 - January 1, 2018
Supported internal and external communications and sponsorships; delivered creative strategies and briefs for in-house teams; managed a team of digital and senior art directors and collaborated with brand, intermediaries, events, D2C and internal communications across Stirling, Paddington and remote locations.
Creative Director at Stickyeye
March 1, 2014 - December 31, 2015
Led the solutions team; defined the digital strategy and direction for clients; managed digital designers and content teams; conceived and developed websites, micro-sites, campaigns, video content; presented concepts to clients and owned creative development with stakeholders.

Education

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Qualifications

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Industry Experience

Travel & Hospitality, Financial Services, Gaming, Government, Education, Professional Services, Media & Entertainment, Healthcare