Da ša Švabič
I am a results-driven Marketing and Public Relations specialist with more than 20 years of experience spanning luxury retail, digital marketing, hospitality, and brand management.
About
I am a results-driven Marketing and Public Relations specialist with more than 20 years of experience spanning luxury retail, digital marketing, hospitality, and brand management.
I excel at building brand visibility through strategic social media management, influencer collaborations, and PR campaigns. I love creating compelling visual content, managing multi-channel digital strategies, and cultivating high-value client relationships. I combine a deep understanding of luxury branding with hands-on content creation, styling, and event coordination.
- 28 years' experience
- Joined May 2026
Skills· 14
Languages
- EnglishFluent
- CroatianFluent
Industry experience
- Consumer Goods
- Retail
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Other
Work experience· 5 roles
Manage end-to-end social media strategies for multiple clients across fashion, beauty, and lifestyle sectors; create and curate high-quality visual content for Instagram, TikTok, and Facebook to drive audience growth; plan and execute PR campaigns, including influencer partnerships, brand collaborations, and press outreach; develop editorial calendars, copywriting, and community management; provide consulting on brand positioning, tone of voice, and digital reputation management.
Lead social media management and content strategy across digital channels for a diverse client portfolio; design branded visual assets and campaign materials aligned with each client’s identity guidelines; coordinate public relations activities including media relations, press releases, and event publicity; analyse campaign performance metrics and optimise strategies to improve engagement and ROI.
Deliver bespoke hospitality and personal concierge services for high-net-worth private clients; coordinate luxury event planning, interior styling, and personalised guest experiences; build and maintain an extensive network of premium suppliers and service partners.
Education
Certifications and awards· 11
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