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I am a results-driven marketing and public relations specialist with over 20 years of progressive experience across luxury retail, digital marketing, hospitality, and brand management. I build brand visibility through strategic social media management, influencer collaborations, and PR campaigns, crafting compelling visuals and engaging editorial content. I thrive on multi-channel digital strategies and nurturing high-value client relationships, blending luxury positioning with hands-on content creation, styling, and event coordination. I excel at developing editorial calendars, refining brand tone, and guiding digital reputation management. My approach combines creative storytelling with data-driven optimization to drive meaningful engagement and ROI for premium brands.…I am a results-driven marketing and public relations specialist with over 20 years of progressive experience across luxury retail, digital marketing, hospitality, and brand management. I build brand visibility through strategic social media management, influencer collaborations, and PR campaigns, crafting compelling visuals and engaging editorial content. I thrive on multi-channel digital strategies and nurturing high-value client relationships, blending luxury positioning with hands-on content creation, styling, and event coordination. I excel at developing editorial calendars, refining brand tone, and guiding digital reputation management. My approach combines creative storytelling with data-driven optimization to drive meaningful engagement and ROI for premium brands.

Da ša Švabič

Social Media Manager, Brand Strategist, Marketing Strategist, +1

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I am a results-driven marketing and public relations specialist with over 20 years of progressive experience across luxury retail, digital marketing, hospitality, and brand management. I build brand visibility through strategic social media management, influencer collaborations, and PR campaigns, crafting compelling visuals and engaging editorial content. I thrive on multi-channel digital strategies and nurturing high-value client relationships, blending luxury positioning with hands-on content creation, styling, and event coordination. I excel at developing editorial calendars, refining brand tone, and guiding digital reputation management. My approach combines creative storytelling with data-driven optimization to drive meaningful engagement and ROI for premium brands.…I am a results-driven marketing and public relations specialist with over 20 years of progressive experience across luxury retail, digital marketing, hospitality, and brand management. I build brand visibility through strategic social media management, influencer collaborations, and PR campaigns, crafting compelling visuals and engaging editorial content. I thrive on multi-channel digital strategies and nurturing high-value client relationships, blending luxury positioning with hands-on content creation, styling, and event coordination. I excel at developing editorial calendars, refining brand tone, and guiding digital reputation management. My approach combines creative storytelling with data-driven optimization to drive meaningful engagement and ROI for premium brands.

Available to hire

I am a results-driven marketing and public relations specialist with over 20 years of progressive experience across luxury retail, digital marketing, hospitality, and brand management. I build brand visibility through strategic social media management, influencer collaborations, and PR campaigns, crafting compelling visuals and engaging editorial content. I thrive on multi-channel digital strategies and nurturing high-value client relationships, blending luxury positioning with hands-on content creation, styling, and event coordination.

I excel at developing editorial calendars, refining brand tone, and guiding digital reputation management. My approach combines creative storytelling with data-driven optimization to drive meaningful engagement and ROI for premium brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Croatian

Fluent

Work Experience

Freelance Social Media Editor & PR Consultant at Self-Employed

March 1, 2020 - Present

Manage end-to-end social media strategies for multiple clients across fashion, beauty, and lifestyle sectors; create and curate high-quality visual content for Instagram, TikTok, and Facebook to drive audience growth; plan and execute PR campaigns, including influencer partnerships, brand collaborations, and press outreach; develop editorial calendars, copywriting, and community management; provide consulting on brand positioning, tone of voice, and digital reputation management.

PR & Marketing Manager at Unlimited Digital

January 1, 2015 - Present

Lead social media management and content strategy across digital channels for a diverse client portfolio; design branded visual assets and campaign materials aligned with each client’s identity guidelines; coordinate public relations activities including media relations, press releases, and event publicity; analyse campaign performance metrics and optimise strategies to improve engagement and ROI.

Luxury Hospitality Consultant at Home Business

January 1, 2010 - Present

Deliver bespoke hospitality and personal concierge services for high-net-worth private clients; coordinate luxury event planning, interior styling, and personalised guest experiences; build and maintain an extensive network of premium suppliers and service partners.

Sales Assistant & Brand Representative at Christian Dior Slovenia

January 1, 2007 - December 31, 2014

Delivered exceptional client service and personalised beauty consultations for a premier luxury brand; executed visual merchandising strategies in line with Dior’s global brand standards; performed professional makeup application, styling, and product demonstrations for clients and at events; managed administrative operations including inventory tracking, sales reporting, and client database management; contributed to PR activities and in-store events to drive footfall and brand awareness.

Brand Ambassador & Luxury Advisor at AASS

January 1, 1998 - December 31, 2007

Represented premium luxury brands, providing expert product knowledge and personalised client advisory; cultivated long-term client relationships through tailored recommendations and exceptional service standards; supported public relations and personal assistance functions for brand stakeholders; consistently exceeded sales targets through consultative selling and upselling techniques.