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Da ša Švabič

Available to hire

I am a results-driven Marketing and Public Relations specialist with more than 20 years of experience spanning luxury retail, digital marketing, hospitality, and brand management.

About

I am a results-driven Marketing and Public Relations specialist with more than 20 years of experience spanning luxury retail, digital marketing, hospitality, and brand management.

I excel at building brand visibility through strategic social media management, influencer collaborations, and PR campaigns. I love creating compelling visual content, managing multi-channel digital strategies, and cultivating high-value client relationships. I combine a deep understanding of luxury branding with hands-on content creation, styling, and event coordination.

  • 28 years' experience
  • Joined May 2026

Industry experience

  • Consumer Goods
  • Retail
  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services
  • Other

Work experience· 5 roles

Freelance Social Media Editor & PR Consultant · Self-EmployedMar 2020 – Present · 6 yrs 9 mos

Manage end-to-end social media strategies for multiple clients across fashion, beauty, and lifestyle sectors; create and curate high-quality visual content for Instagram, TikTok, and Facebook to drive audience growth; plan and execute PR campaigns, including influencer partnerships, brand collaborations, and press outreach; develop editorial calendars, copywriting, and community management; provide consulting on brand positioning, tone of voice, and digital reputation management.

PR & Marketing Manager · Unlimited DigitalJan 2015 – Present · 11 yrs 11 mos

Lead social media management and content strategy across digital channels for a diverse client portfolio; design branded visual assets and campaign materials aligned with each client’s identity guidelines; coordinate public relations activities including media relations, press releases, and event publicity; analyse campaign performance metrics and optimise strategies to improve engagement and ROI.

Luxury Hospitality Consultant · Home BusinessJan 2010 – Present · 16 yrs 11 mos

Deliver bespoke hospitality and personal concierge services for high-net-worth private clients; coordinate luxury event planning, interior styling, and personalised guest experiences; build and maintain an extensive network of premium suppliers and service partners.

Sales Assistant & Brand Representative · Christian Dior SloveniaJan 2007 – Dec 2014 · 8 yrs
Brand Ambassador & Luxury Advisor · AASSJan 1998 – Dec 2007 · 10 yrs

Education

Google Digital Garage Certificate – Fundamentals of Digital Marketing · Google Digital Garage2030 – 2026

Certifications and awards· 11

Interior Design Certification2030 – 2026
Interior Design Certification2030 – 2026
Google Digital Garage Certificate – Fundamentals of Digital Marketing2030 – 2026
Interior Design Certification2030 – 2026

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