Available to hire
Hi, I’m Yasmine Agyeiwaa, a results-driven digital marketing professional with hands-on experience in social media management, content strategy, brand activations, and performance reporting. I love building and growing online brands through strategic storytelling, meaningful audience engagement, and data-informed campaign execution.
I’ve successfully managed digital branding, customer engagement, and online sales by blending creativity, strategy, and clear communication to drive visibility and business growth.
Experience Level
Language
English
Fluent
Work Experience
Freelance Digital Marketer at Remote Generation Ghana
January 1, 2026 - PresentCreated engaging social media campaigns, applying storytelling techniques to increase brand awareness and audience engagement. Analyzed campaign data and generated performance reports with actionable insights for continuous improvements. Set SMART marketing objectives and tracked performance using KPIs such as engagement rate, impressions, reach, and follower growth. Conducted market research and competitor analysis to identify trends, opportunities, and positioning strategies. Developed and executed digital marketing strategies aligned with business objectives and target audience personas.
Project Supervisor at Niyilor Limited
January 1, 2023 - February 1, 2024Supervised brand projects and activities that strengthened client relationships. Created detailed data-driven reports on brand activations, increasing the project team's efficiency in making informed strategic decisions. Collaborated on pitch documents that contributed to winning new client accounts. Ensured all setups assigned to me were properly completed before activations, resulting in smooth execution and minimal disruption.
Promoter Manager at Niyilor Limited
January 1, 2023 - February 1, 2024Managed promoter wardrobe selections for brands' projects, ensuring consistent brand messaging and improved on-site performance. Managed weekly payment schedules for promoters' post-activation, promoting accountability and strengthening team trust. Assigned promoters to three brand projects, aligning skills to boost execution and brand impact.
Community Manager at Niyilor Limited
July 1, 2022 - January 1, 2023Prepared three clients' social media moderation reports for actionable insights. Prepared Baileys, Black & White, and Niyilor monthly social media reports using Meta Insights and Keyhole. Managed Niyilor’s social media accounts by creating monthly reports and generating performance reports.
Red Cross Coordinator at Ghana Red Cross Society
July 1, 2016 - August 1, 2017Facilitated Red Cross programs in schools in partnership with local Red Cross clubs. Provided first aid training to students, equipping them with life-saving skills and safety awareness. Coordinated handwashing campaigns in five schools, improving student hygiene habits and reducing health risks. Developed social media content that grew their Instagram followers by 80% in 3 months.
Education
Digital Marketing Program at Generation Ghana
April 1, 2026 - May 6, 2026BA Psychology & Theatre Arts at University of Ghana
January 11, 2030 - May 1, 2016Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
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