I am a global marketing leader specializing in brand strategy and communications for luxury and premium brands. I drive the development and execution of global campaigns (from creative concept to execution), product launches, and integrated multi-channel experiences that deliver measurable business impact. With a strategic and results-oriented mindset, I translate creative vision into cohesive brand narratives that resonate across diverse international markets. I lead the orchestration of digital ecosystems, editorial direction, PR, and influencer engagement to ensure consistency, relevance, and excellence at every touchpoint. I excel in fast-paced, high-performance environments, partnering with cross-functional teams and senior stakeholders to elevate brand positioning and create compelling, culturally attuned experiences. My focus is on building enduring brand equity while delivering innovative, data-informed strategies that drive growth and engagement.

Sofia Severino

I am a global marketing leader specializing in brand strategy and communications for luxury and premium brands. I drive the development and execution of global campaigns (from creative concept to execution), product launches, and integrated multi-channel experiences that deliver measurable business impact. With a strategic and results-oriented mindset, I translate creative vision into cohesive brand narratives that resonate across diverse international markets. I lead the orchestration of digital ecosystems, editorial direction, PR, and influencer engagement to ensure consistency, relevance, and excellence at every touchpoint. I excel in fast-paced, high-performance environments, partnering with cross-functional teams and senior stakeholders to elevate brand positioning and create compelling, culturally attuned experiences. My focus is on building enduring brand equity while delivering innovative, data-informed strategies that drive growth and engagement.

Available to hire

I am a global marketing leader specializing in brand strategy and communications for luxury and premium brands. I drive the development and execution of global campaigns (from creative concept to execution), product launches, and integrated multi-channel experiences that deliver measurable business impact.
With a strategic and results-oriented mindset, I translate creative vision into cohesive brand narratives that resonate across diverse international markets. I lead the orchestration of digital ecosystems, editorial direction, PR, and influencer engagement to ensure consistency, relevance, and excellence at every touchpoint.
I excel in fast-paced, high-performance environments, partnering with cross-functional teams and senior stakeholders to elevate brand positioning and create compelling, culturally attuned experiences. My focus is on building enduring brand equity while delivering innovative, data-informed strategies that drive growth and engagement.

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Language

Italian
Fluent
English
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Senior Marketing Manager at Fueguia 1833
April 1, 2024 - Present
Led the global marketing strategy, driving 100% YoY social growth, delivering three product launches and seven brand experiences across Europe and the US. Managed PR, media planning, and digital campaigns including paid influencer activations in the US. Secured major international press coverage, developed new brand identity strategies, and forged partnerships with Rolls-Royce, Pomellato, Waldorf Astoria, and Le Bon Marché. Directed a cross-channel website replatforming initiative with a planned go-live in 2026 and stewarded the brand image and customer journey across digital channels to ensure a cohesive visual identity and user experience.
Senior Marketing Manager at Fratello Watches
January 1, 2021 - January 1, 2023
Plan, execute, and monitor all marketing activities related to product launches with brands, global events, and communications across social media channels in alignment with the brand core and strategic principles.
Global Communications & PR Executive at Panerai, Richemont Group
January 1, 2019 - January 1, 2021
Led global communications and PR efforts from Milan, managing press relations, media outreach, and executive communications; collaborated with internal teams to maintain a strong brand narrative and media presence.
Brand Strategy & Communications Advisor at Luxe Hospitality
January 1, 2023 - January 1, 2024
Hybrid role focusing on global brand strategies, supporting product launches, and overseeing multi-channel campaigns with luxury brands; aligned creative and editorial direction with evolving brand core.
Marketing Analyst at Cegeka
January 1, 2017 - January 1, 2019
Analyzed market dynamics and supported data-driven marketing initiatives in the Milan area.
PR & Events Assistant at Project Room
January 1, 2015 - January 1, 2017
Supported PR and events activities for Milan/Caserta-based projects, coordinating logistics, communications, and stakeholder engagement.

Education

MSc International Luxury Management at NEOMA Business School & Politecnico di Milano School of Management
January 1, 2021 - January 1, 2023
Microsoft Talents Academy at SDA Bocconi School of Management
January 1, 2018 - January 1, 2019

Qualifications

MSc International Luxury Management
January 1, 2021 - January 1, 2023
Microsoft Talents Academy
January 1, 2018 - January 1, 2019

Industry Experience

Media & Entertainment, Professional Services, Other