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I'm Joy Kathambi, a strategic and performance-driven digital marketing professional with a strong foundation in SEA, SEO, and data-led campaign optimization. I manage multi-channel campaigns, conduct in-depth audits, and translate analytics into actionable growth strategies that boost visibility, engagement, and conversion quality. I collaborate across content, technical, and client-facing teams to deliver high-impact marketing solutions aligned with business objectives. I thrive in fast-paced, international environments with a strong focus on client communication, campaign performance, and continuous optimization. In my recent roles, I have led integrated digital marketing initiatives for The Smile Inc. Dental Clinic and NiteOut Kenya, driving paid search, social advertising, content strategy, and brand messaging. I combine hands-on copywriting, CRO, and performance analytics with a results-oriented mindset to improve lead quality, campaign ROI, and online presence. I am expanding my data science skills through ALX's program to further strengthen data-driven decision making.…I'm Joy Kathambi, a strategic and performance-driven digital marketing professional with a strong foundation in SEA, SEO, and data-led campaign optimization. I manage multi-channel campaigns, conduct in-depth audits, and translate analytics into actionable growth strategies that boost visibility, engagement, and conversion quality. I collaborate across content, technical, and client-facing teams to deliver high-impact marketing solutions aligned with business objectives. I thrive in fast-paced, international environments with a strong focus on client communication, campaign performance, and continuous optimization. In my recent roles, I have led integrated digital marketing initiatives for The Smile Inc. Dental Clinic and NiteOut Kenya, driving paid search, social advertising, content strategy, and brand messaging. I combine hands-on copywriting, CRO, and performance analytics with a results-oriented mindset to improve lead quality, campaign ROI, and online presence. I am expanding my data science skills through ALX's program to further strengthen data-driven decision making.

Joy Kathambi

Content Creator, Copywriter, Brand Strategist, +2

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I'm Joy Kathambi, a strategic and performance-driven digital marketing professional with a strong foundation in SEA, SEO, and data-led campaign optimization. I manage multi-channel campaigns, conduct in-depth audits, and translate analytics into actionable growth strategies that boost visibility, engagement, and conversion quality. I collaborate across content, technical, and client-facing teams to deliver high-impact marketing solutions aligned with business objectives. I thrive in fast-paced, international environments with a strong focus on client communication, campaign performance, and continuous optimization. In my recent roles, I have led integrated digital marketing initiatives for The Smile Inc. Dental Clinic and NiteOut Kenya, driving paid search, social advertising, content strategy, and brand messaging. I combine hands-on copywriting, CRO, and performance analytics with a results-oriented mindset to improve lead quality, campaign ROI, and online presence. I am expanding my data science skills through ALX's program to further strengthen data-driven decision making.…I'm Joy Kathambi, a strategic and performance-driven digital marketing professional with a strong foundation in SEA, SEO, and data-led campaign optimization. I manage multi-channel campaigns, conduct in-depth audits, and translate analytics into actionable growth strategies that boost visibility, engagement, and conversion quality. I collaborate across content, technical, and client-facing teams to deliver high-impact marketing solutions aligned with business objectives. I thrive in fast-paced, international environments with a strong focus on client communication, campaign performance, and continuous optimization. In my recent roles, I have led integrated digital marketing initiatives for The Smile Inc. Dental Clinic and NiteOut Kenya, driving paid search, social advertising, content strategy, and brand messaging. I combine hands-on copywriting, CRO, and performance analytics with a results-oriented mindset to improve lead quality, campaign ROI, and online presence. I am expanding my data science skills through ALX's program to further strengthen data-driven decision making.

Available to hire

I’m Joy Kathambi, a strategic and performance-driven digital marketing professional with a strong foundation in SEA, SEO, and data-led campaign optimization. I manage multi-channel campaigns, conduct in-depth audits, and translate analytics into actionable growth strategies that boost visibility, engagement, and conversion quality. I collaborate across content, technical, and client-facing teams to deliver high-impact marketing solutions aligned with business objectives. I thrive in fast-paced, international environments with a strong focus on client communication, campaign performance, and continuous optimization.

In my recent roles, I have led integrated digital marketing initiatives for The Smile Inc. Dental Clinic and NiteOut Kenya, driving paid search, social advertising, content strategy, and brand messaging. I combine hands-on copywriting, CRO, and performance analytics with a results-oriented mindset to improve lead quality, campaign ROI, and online presence. I am expanding my data science skills through ALX’s program to further strengthen data-driven decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Swahili

Fluent

English

Fluent

Work Experience

SEO/SEM Copywriter

August 1, 2024 - Present

Engineered SEO-optimized and conversion-driven content strategies; conducted comprehensive keyword research and intent mapping; developed persuasive ad and web copy; executed detailed content audits; collaborated with developers and marketing teams to ensure technical SEO alignment; maintained strict brand voice consistency while tailoring messaging to diverse audiences to improve engagement and conversions.

Head of Digital Marketing / Administrative Lead at The Smile Inc. Dental Clinic

November 1, 2023 - June 1, 2024

Led integrated digital marketing strategies, enhanced brand visibility, and strengthened online acquisition channels; designed and managed paid campaigns; analyzed performance and translated insights into actionable strategies; conducted A/B testing and ROI-focused optimization; integrated SEO & SEM practices; managed stakeholder communications and budgets.

Personal Assistant / Social Media Manager at NiteOut Kenya

March 1, 2023 - July 1, 2023

Developed and implemented social media campaigns to increase engagement and brand positioning; created conversion-focused content; managed scheduling and operational coordination; executed targeted social media strategies and monitored performance trends to refine strategies.

Marketing Intern at East African Breweries Limited

October 1, 2022 - January 1, 2023

Supported planning, coordination, and rollout of brand initiatives; contributed to promotional strategies; helped expand marketing channels and campaign visibility; assisted in development of marketing collateral; performed administrative tasks to improve productivity.

Communications Intern at Capital FM

June 1, 2022 - September 1, 2022

Produced and distributed digital and broadcast content aligned with audience interests; developed scripts and multimedia content; edited audio and visual content for broadcast; built foundational expertise in audience engagement and media communication.